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The Author's Guide to Planning Book Events: Tips and Tools for Bookselling Success Paperback – July 13, 2007
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About the Author
Top Customer Reviews
In her newest book, The Author's Guide to Planning Book Events: Tips and Tools for Bookselling Success, she opens her vault to reveal tried, true and new techniques for putting an author's book in front of the readers who want to know and be in-the-know.
Written in an open and inviting voice, Hoenig puts the new authors'questions to rest and for the repeat authors, she offers up-to-date methods of self-promotion that will be a sell-out of every book at your event.
As an industry professional, I highly recommend every author to purchase a copy of this timely and valuable companion to self-promotion.
Carol Hoenig's "The Author's Guide to Planning Book Events" is an excellent guide to the author about to be published, and seasoned authors may also find some good ideas for their own book events.
Hoenig makes it very clear in the book that an author cannot sell books unless the author is willing to promote the books. She cites many authors who are willing to sit behind a desk and quietly sign books, but she makes it clear that book signings are often not effective. Authors must entertain their audiences by having book events. As an author myself, I have found that even a book signing is going to require some public speaking skill. People will approach you and ask what your book is about, and you must be able to describe your book in a couple of sentences that grab their attention or they will walk off without buying. Hoenig tells authors not to sit behind the table but stand and talk to passers-by. She also suggests doing creative activities like bringing holiday paper and wrapping books for customers at the holiday season.
Hoenig is an excellent source for information about book events, not only because she is an author and can tell us what worked and did not work for her, but more importantly, she is the former owner of a bookstore where she had many authors come to sign books and give presentations. She has worked with everyone from bestselling authors and publishers to unknown and up-and-coming authors, and she provides many examples of what works and does not work.
The real strength of Hoenig's book is she makes it clear YOU MUST DO EVENTS if you want to sell books.Read more ›
I love this book about planning book events. As an author of two books myself, I got a lot of great ideas about launching events both outside and in bookstores. In addition, the author gives detailed descriptions and templates that she used in her own book events. I can see why this book has won awards. All authors have to market their books and this book is a must to give authors fresh and new ideas for their PR for their own books.
Most important for me was finding out what to prioritize. Carol takes you through every aspect of planning your book event from the ground up in an extremely user-friendly manner. Carol speaks with a unique authority both as an experienced event coordinator and an author herself. Her perspective in this area is indispensable.
Most Recent Customer Reviews
I am a first time writer and profess to having stacks of self-publishing books.Author's Guide to Planning is unigue,and truly stands out from the rest. Read morePublished on June 14, 2010 by Carin Froehlich
I was absolutely delighted with this book. It was far more practical and helpful than I expected, with advice from pre-publication right down to the nail biting book launch. Read morePublished on March 11, 2010 by Michelle Daly
I found the book straight forward and very helpful. I recommend it to all those trying to market their books. Sonia MeyerPublished on January 30, 2010 by Sonia Meyer
PLANNING BOOK EVENTS was one of the most helpful books I've read in my seach for ways to promote and market my book. Thank you Carol Hoenig! EXPLOSION IN PARISPublished on September 10, 2009 by Embracing Life
This is the third time I purchased this book. Each time I gave it as a gift, I rceived such glowing reports, beyond the usual "thank you for the gift," but they went off on what a... Read morePublished on June 9, 2009 by Leo S. Bach