- Paperback: 150 pages
- Publisher: iUniverse Star (July 13, 2007)
- Language: English
- ISBN-10: 1583484760
- ISBN-13: 978-1583484760
- Product Dimensions: 6 x 0.4 x 9 inches
- Shipping Weight: 6.4 ounces (View shipping rates and policies)
- Average Customer Review: 4.8 out of 5 stars See all reviews (11 customer reviews)
- Amazon Best Sellers Rank: #3,810,686 in Books (See Top 100 in Books)
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The Author's Guide to Planning Book Events: Tips and Tools for Bookselling Success Paperback – July 13, 2007
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About the Author
Carol Hoenig was a national event specialist for one of America?s largest book chains for many years and is the author of the award-winning novel Without Grace. She is a writers' conference committee member, as well as a member of the advisory council for The New York Center for Independent Publishing. She is a full-time freelance writer and publishing consultant.
Top Customer Reviews
I love this book about planning book events. As an author of two books myself, I got a lot of great ideas about launching events both outside and in bookstores. In addition, the author gives detailed descriptions and templates that she used in her own book events. I can see why this book has won awards. All authors have to market their books and this book is a must to give authors fresh and new ideas for their PR for their own books.
Hard work on our part as a writer, has always been part of the deal,but with Hoenig's suggestions,it means real success!
Carol Hoenig's "The Author's Guide to Planning Book Events" is an excellent guide to the author about to be published, and seasoned authors may also find some good ideas for their own book events.
Hoenig makes it very clear in the book that an author cannot sell books unless the author is willing to promote the books. She cites many authors who are willing to sit behind a desk and quietly sign books, but she makes it clear that book signings are often not effective. Authors must entertain their audiences by having book events. As an author myself, I have found that even a book signing is going to require some public speaking skill. People will approach you and ask what your book is about, and you must be able to describe your book in a couple of sentences that grab their attention or they will walk off without buying. Hoenig tells authors not to sit behind the table but stand and talk to passers-by. She also suggests doing creative activities like bringing holiday paper and wrapping books for customers at the holiday season.
Hoenig is an excellent source for information about book events, not only because she is an author and can tell us what worked and did not work for her, but more importantly, she is the former owner of a bookstore where she had many authors come to sign books and give presentations. She has worked with everyone from bestselling authors and publishers to unknown and up-and-coming authors, and she provides many examples of what works and does not work.
The real strength of Hoenig's book is she makes it clear YOU MUST DO EVENTS if you want to sell books. She understands many writers are shy, so she makes suggestions to help them, such as finding other writer friends to interview you before an audience, or doing events with other authors, so you are not by yourself. She also suggests linking up with artists or musicians to cross promote the arts and provide your self with a new audience.
The only aspect where I wish Hoenig suggested more was in addressing authors' shyness. She provided many suggestions for book events, but I felt she needed to spend more time helping authors improve their public-speaking skills, such as providing more examples of successful speeches and ways to describe your book to make it interesting and ways to overcome shyness. She needed to address how authors can overcome shyness and improve their public persona and public-speaking skills. I am surprised she did not recommend authors go to Toastmasters or similar groups for public speaking.
Overall, I would recommend "The Author's Guide to Planning Book Events" to other authors, especially new authors. Then I would suggest they find a way to practice the activities Hoenig suggests and to get friends to come to their events and give them feedback on what was and was not successful. The bottom line: to sell books, YOU MUST DO BOOK EVENTS! And you must also figure out how to do them well.
Book received free of charge.
In her newest book, The Author's Guide to Planning Book Events: Tips and Tools for Bookselling Success, she opens her vault to reveal tried, true and new techniques for putting an author's book in front of the readers who want to know and be in-the-know.
Written in an open and inviting voice, Hoenig puts the new authors'questions to rest and for the repeat authors, she offers up-to-date methods of self-promotion that will be a sell-out of every book at your event.
As an industry professional, I highly recommend every author to purchase a copy of this timely and valuable companion to self-promotion.