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Automatic Pet Feeder - Sureflap - SureFeed Microchip Pet Feeder - MPF001 - Suitable for Both Wet and Dry Food - Bonus eOutletDeals Pet Towel

4.5 out of 5 stars 595 ratings

  • THE SUREFLAP SUREFEED MICROCHIP PET FEEDER is bundled with an eOutletDeals Pet Towel.
  • DESIGNED FOR MULTI-PET HOMES . Stop pets stealing each others food. Sealed bowl keeps food fresher and free of flies. Great for pets on weight management diets.VETERINARIAN RECOMMENDED.
  • ENSURES THAT PRESCRIPTION FOOD IS CONSUMED BY THE RIGHT PET. 6 months battery life (4 x C cell batteries – not included)
  • 3 YEAR MANUFACTURER WARRANTY COVERAGE. eOutletDeals is an AUTHORIZED Retailer Of Sureflap and Warranty is Valid for 3 Years with USA BASED SUPPORT and SERVICE.
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Product description

Automatic Pet Feeder - SureFeed Microchip Pet Feeder - MPF001 - Suitable for Both Wet and Dry Food - with Free eOutletDeals Pet Towel


As your pet approaches the feeder, it recognizes their microchip or RFID collar tag, only opening for them.
It then automatically closes when the pet moves away, preventing all other animals and children gaining access to their food.
Stores up to 32 pet identities in memory. Remembers all registered pets even when the batteries are removed.
Sealed bowl keeps food fresher and free of flies. Suitable for both wet and dry food. Bowl capacity 400 ml or two pouches of wet food.
6 months battery life (4 x C cell batteries -– not included). A low battery indicator will flash when the batteries need changing.
Feeder opening-Size of the area that your pet will eat from 8 1/4" (W) x 6 1/8" (H).
Feeder dimensions-Overall size of the Microchip Pet Feeder 12 5/8" (W) x 7 7/8" (H).
Bowl dimensions-Size of the inside of the bowl 4 1/8 (W) x 6 5/16" (H) x 1 3/16" (D).
Mat dimensions-Size of the mat 8" (W) x 4 3/8" (H).
The eOutletDeals Large White Pet Towel is 100% Biodegradable & Disposable, Hygienic & Soft to the Touch, 17 x 31.5 inches.
3 Year Manufacturer Warranty.


** Microchip Pet Feeder
** Single Grey Bowl
** Split Grey Bowl
** Grey Mat
** User Manual
** 1 x SureFlap RFID Collar Tag (Batteries not included)
** Free eOutletDeals Pet Towel

Product details

  • Is Discontinued By Manufacturer : No
  • Package Dimensions : 13.9 x 10.6 x 10.3 inches; 2.9 Pounds
  • Date First Available : August 3, 2016
  • Manufacturer : Sureflap
  • ASIN : B01JM4XK9W
  • Customer Reviews:
    4.5 out of 5 stars 595 ratings

Customer Questions & Answers

Customer reviews

4.5 out of 5 stars
4.5 out of 5
595 global ratings
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Top reviews from the United States

Reviewed in the United States on January 29, 2017
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4.0 out of 5 stars Really, really good, but not perfect. Needs better shielding on sides and back.
By Dilberta on January 29, 2017
January 29, 2017
We have two cats. Ali (the glutton) and Ted (the nibbler). We have been trying to find a solution to both of these eating styles. We needed a feeder that could feed Ali regularly and that she could not “break into” before scheduled feedings. We needed a feeder so Ted could nibble away all day & night without allowing Ali access to his food. So we bought two feeders: the SureFeed Microchip Pet Feeder and the Yaufey Automatic 4-meal Programmable Pet Feeder.

This review is for the SureFeed Microchip Pet Feeder, which we bought for our nibbler, Ted. For the last couple of years, it has been a job trying to feed Ted 20 times a day and keep his uneaten food away from Ali. We have tried so many things, but basically, it has just been a continuous process of getting Ted’s food out, let Ted nibble a bit, remember to pick the food up and put it away before Ali gets any of it and then repeat, repeat, repeat….etc. Ted really likes to eat at night so he has been waking me up 2-4 times a night for food. I was taking a sealed bowl of food into bed with me so I could just open it for a few seconds while he nibbled and then seal it again before Ali pounced. Then I could go back to sleep. Not ideal.

We bought this feeder 10 days ago and so far it is working very well (see the remainder of review for drawbacks). This pet feeder has four sensors built in near the food dish area that pick-up on the microchip in your pet’s neck (it also comes with a chip for a collar if your pet is not chipped). It is super easy to program the unit to your pet’s chip. From then on you just keep the food dish filled as necessary. Every time the pet with the proper chip enters the sensor area the door/cover to the food opens allowing your pet to eat. When they walk away, the cover closes keeping unwanted pets from stealing their food. Note: This unit is for small pets only. My guess would be that is can accommodate pets 15 pounds or less.

Before I bought this unit I had two concerns. One was the noise and movement the cover made when opening. Ted is not only a nibbler, but he is very timid and easily scared. This turned out to be a non-issue. First of all when the cover opens is not that loud and Ted adapted to it after just a couple of demonstrations. My second concern was how easy it would be for Ali to steal food. I had read several reviews that seemed to indicate that the sides were not high enough to block an intruder. This is in fact, true. The unit is very easy for a food thief to push one pet aside and steal some food. I have even noticed that once Ali has completely pushed Ted out of the way and has her head in the food dish, the cover doesn’t seem to close as quickly as usual. As a result, we are using the shipping carton as a shield temporarily, while my husband builds a more permanent one. This is working. Ted seems to really like being able to control when he eats and I love not being awakened at night.

The SureFeed runs off of four C batteries which is a plus and minus. The Plus side is that you can easily move the dish around and without a plug it makes is fast and easy to refill the food dish and clean the unit. The minus is that it runs on batteries, so they will have to be replaced periodically. I don’t have enough experience yet as to how long the unit will run before needing to replace them.

This is my personal review. I paid full price for the unit. I did not receive any compensation or discount for my opinion.

Bottom line: I would highly recommend this feeder for your nibbler or any small pet on a special diet. If you have multiple pets you must also be able to"create" some type of shield around the feeder to keep unwanted pets out.

02/14/17 Update: My husband finished the box to cover the back & sides and it now is the perfect product. Our nibbler (Ted) loves it and so do I. He knows he can eat undisturbed and Ali knows she can't steal any food. Ted hasn't woken me up in the middle of the night to eat in 2 weeks. A major win.

4/24/17 Update: We are still in love with this feeder. I still get to sleep through the night. Ted isn't losing weight anymore due to lack of food and Ali is losing weight since she can't steal food anymore. Also, we are still on the original batteries after almost 3 months.

7/24/17 The feeder is still on the original batteries and I couldn't be happier. I did find out that SureFlap does now offer a back shield that you can add to the feeder for an additional $10 +shipping. I might have bought this if my husband hadn't already made one (not cardboard, as shown in the picture). All in all, I would buy this feeder again in a minute.

7/18/18 Changed the original batteries today.
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Reviewed in the United States on February 26, 2017
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5.0 out of 5 stars Stubborn Bengal skittish of the opening lid, has now conquered the feeder
By Leadfoot on February 26, 2017
This is the second one I've purchased. And it's is just as good as the first one. Now my Maine Coon who we purchsed the 1st one for, took to it within 12 hours. He was recently diagnoosed as diabetic and I need to keep my other kitty out of his food. So, purchased this one for my Bengal so he doesn't have to jump up on this desk to get to his food anymore(Maine coon liked to eat his portion, too) and he is being stubborn about using this. He is a bit skittish when the door opens, but I'm hoping here within a few days he will be okay with it.

Update 3/3/17: bengal still won't use this if he has to make the lid open. However, I have put the feeder back up on the desk and keep the lid open. He will eat from it as long as the lid is open. Hopefully this will help him warm up to the idea of of opening the lid on his own. I'll give him another week, then shut the lid and see how he does when he has to open the lid.

Update: As of 3/6, my stubborn Bengal has conquered the scary lid. After leaving the lid open for a week, so he could get used to it. I shut the lid and gradually "helped" slide him through the arch. Once he realized his food was still there and the lid just needed to be opened by sticking his head close to it, he was good to go.

Update 6/11 - both feeders are working flawlessly, and both Murphy and Sylar get the correct amount of food they need. Wish I would have bought these sooner.
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Reviewed in the United States on January 7, 2017
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5.0 out of 5 stars Works beautifully to prevent obesity and allow special diets for any small pet
By Justa Person on January 7, 2017
Perfect to separate cats' food. It prevents bully cats from taking others' food. It allows me to know how much and exactly what each cat has eaten. The cats learned to use these fairly easily. One cat took awhile longer to learn. My only suggestion is to please make a glass dish - the plastic collects odors from food no matter how much you clean it and I have to use plastic forks so I don't scratch the plastic. Plastic isn't healthy to eat out of and can also give cats "kitty acne" (told this by a vet)

I had suggested in the previous review to have an AC electrical cord with battery backup, but that would be unsafe for cats to use when some of them may be clawing at the thing.

Given how useful these are for the typical common issues requiring separate feeding, I am amazed no one seems to have heard of them! Please advertise to vets and shelters and pet stores so people will know about it and buy it so you don't go out of business. When these wear out, I want to be able to buy new ones! I wouldn't want to have to go back to feeding out of regular dishes.

Update - 3 months into using three of these for three cats and they work beautifully. If anyone has a problem with an aggressive cat jumping in to eat after shoving another cat aside, they have a way around that. Just call them and ask how.

Update - 10 months - These are a life saver, literally. One of my cats had grown obese by overeating the other cat's food. A vet had told me he'd wind up dying young from health problems if he stayed fat. Using these dishes has kept him from eating more than his share of food and his weight is now much more healthy. My elderly cat who was having all her food stolen is now able to nibble her own food at intervals throughout the day and I can put the foods that are better for her in there and keep him out of it. The batteries still worked 6 months in but I changed them anyway, just to be sure.

TIP - The food stealer had figured out how to stick a paw in through the side when the programmed cat was in there eating. To solve that I simply shove the feeder into the plastic liner of an old 24-can lunch bag you can get at walmart, It's white, looks fine, easily cleaned and easy to shove the feeder into. It's in there just tight enough to be tough for the other cat to pull it out. I need something to put under the front of the dish so it isn't tipping when she stands on the mat. Simple easy solution. I also set the speed switch on the back to I, which makes it close faster after she steps away.
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