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Awake at the Wheel: Getting Your Great Ideas Rolling (in an Uphill World) Paperback – May 1, 2008
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Top Customer Reviews
Ditkoff's take on "Wheely Good Practices" alone is worth the price of the book itself. I particularly loved the "Tooling up Tool Box" and the detailed information on the Edison/Dali creative thinking technique.
What's The Big Idea?; Choosing; Author's Note; The Story of Og; Og Gets an Idea; Dazed By the Possibilities; Aargh!; The Grunt of the Town; Getting Around To It; Og's Head Is Full, But the Cupboard is Empty; The Big Meating; The Path Is Made By Walking On It; Crouch; An Arrow to the Heart of the Matter; Nothing to Get; Smoke From a Fire, Flakes From a Stone; The Happy Accident; The Center is Everything; Sleeping Like a Rock; Follow Your Feet; Everyone's Turn; What Og Learned - 12 Wheely Good Best Practices; Tooling Up - 35 Ways to Get the Wheels Turning; Writing It In Stone - The Tools and Techniques Contest; Nexting - How to Invent the Future; Staying on a Roll - Resources for Thinking Outside the Cave; OgCasting - Your Free Audio Bonus; About the Author
Ditkoff explores the world of ideas and creativity though the story of Og. Og is a caveman who spends more time thinking than the average Neanderthal. He stumbles upon the concept of a circle, and becomes obsessed with what it could mean to the group. Of course, most of his fellow cavemen are more concerned about maintaining the status quo... hunting, eating, staying warm. Og takes a journey to talk with a wise one, and from that trip the wheel is born. But even then, others in his clan are more interested in shooting it down as something that will never work.Read more ›
A must for anyone with any ideas who can't get moving or has no ideas of what or how to do anything...should be college text for any profession...best reading I've done in 40 years!
I recommend this book for movers and shakers and/or entrepreneurs or anyone that feels stuck in a rut or hopeless when it comes to their ideas. Don't let the simple lay out of the book nor the subtle (and not so subtle) humor distract you from the wisdom that lays just below the surface of the words. You will feel a spark of hope even after reading the first couple of pages.
Take your time to read through the usual topics for a book. Even the acknowledgements portend what is in store for the reader down the road. The quotes sprinkled throughout the story of Og are refreshing and some of them are from people we know very well but may have never heard them say the quote that is captured. I'll not spoil the fun about the footnotes, but if you ever wanted to heal your inner-footnote reader this would be a good time.
The book is rich in content and ideas and the back of the book has at least 35 great ideas that individuals and groups could use to unstick their stuck idea!
Get this book, it's cheaper than filling your car up with gas.
Most Recent Customer Reviews
Very easy to read but deep concepts. Very interesting book if you work with product development.Published on August 9, 2010 by Fábio Rangel
Mitchell Ditkoff is the master storyteller and his book draws you into discovering your creativity effortlessly. Read morePublished on November 2, 2009 by SJ
The material in book was nothing new to me. It might be helpful to high school student.Published on August 1, 2009 by Barbara J. Hoffmann
Quick and easy to read and engaging to the reader. A good read for those who wish to cultivate and implement their ideas.Published on June 28, 2009 by Amazon Customer
This book has allowed me to forgive myself for my obsession with all of the crazy ideas I have and have had over the years. Read morePublished on June 15, 2009 by J. Paul Roth
"Awake at the Wheel" is like driving with the top down for creative thinking and innovation. Ditkoff draws from what clearly appears to be a rich field of experience. Read morePublished on June 9, 2009 by Barbara E Schacker
I've told my community college students a million times in a thousand different ways to just try something new. Read morePublished on November 2, 2008 by Deltareviewer
I LOVE everything Mitchell Lewis Ditkoff and his company, Idea Champions, comes up with. His book Awake at the Wheel: Getting Your Great Ideas Rolling, is no exception. Read morePublished on September 19, 2008 by Cristina Favreau
I enjoyed reading this book. It is a fast read mainly because the story is clever and funny which creates interest right from the get go. Read morePublished on August 3, 2008 by Aaron Barr Studio