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Awakening the Entrepreneur Within: How Ordinary People Can Create Extraordinary Companies Hardcover – March 4, 2008

3.2 out of 5 stars 54 customer reviews

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Editorial Reviews


“E-MYTH training is a powerful tool and a core component of Allstate’s agency growth strategy. E-Myth teaches Allstate consultants and agency owners how to grow as entrepreneurs while improving their quality of life in the process.” (Gary Briggs, field vice president, Allstate Insurance Company)

“No business author has touched me as deeply as Michael Gerber has.” (Jack Canfield, co-creator of the Chicken Soup for the Soul bestselling series)

“The dean of small business gurus tells readers how to use the four dimensions of the entrepreneurial personality--dreamer, thinker, performer and leader--to inspire the vision and purpose to craft their own business narratives.” (Entrepreneur)

“For those who are stuck in a rut or looking to dig deep, this title makes for a solid, albeit esoteric, guidebook.” (SRQ: Sarasota's Premiere Magazine)

From the Back Cover

“A business without a dream is like a life without a purpose.”
—Michael Gerber

Dream • Vision • Purpose • Mission

These words have been defining the life of Michael Gerber, bestselling author and international small business guru. He created E-Myth Worldwide in 1977 to transform the way that small business owners grow their companies. Now he's created In The Dreaming Room as a place where entrepreneurs and future entrepreneurs come to discover how to make their dreams a reality.

Michael's Dream: to inspire people to dream by awakening the entrepreneur within them.

Michael's Vision: to be the authority for helping dreamers everywhere create the small businesses they once could only imagine.

Michael's Purpose: to transform the lives of ordinary people by providing them with the thrill of creation while creating the means to generate their own and others' economic freedom.

Michael's Mission: to create a turnkey system for awakening the entrepreneur within every person who wishes to go into business for themselves, while providing them with the support for doing it.

And he has done it. In Awakening the Entrepreneur Within you are invited into the Dreaming Room, where your own entrepreneurial dreams will come alive and become reality. Michael will help you shape your dream into a viable, economically successful company! As he writes: “It is time to dream. It is time to care about something bigger than you. It is time to imagine something sorely needed in the world—the world you live in—that somebody would pay to have. It is time to look around you and ask yourself, 'What's missing in this picture?'”

If you see something missing in your world, it's time to start dreaming. Let Michael Gerber welcome you to the Dreaming Room.


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Product Details

  • Hardcover: 304 pages
  • Publisher: HarperBusiness (March 4, 2008)
  • Language: English
  • ISBN-10: 0061568147
  • ISBN-13: 978-0061568145
  • Product Dimensions: 6 x 1 x 9 inches
  • Shipping Weight: 1.1 pounds
  • Average Customer Review: 3.2 out of 5 stars  See all reviews (54 customer reviews)
  • Amazon Best Sellers Rank: #997,493 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Kindle Edition
Most "How to" business books are forgettable. You buy them at the airport, try to read them during the flight, get bored and annoyed, and leave them when the plane has landed in the seat pocket in front of you, together with the in-flight magazine and the puke bag.

This unfortunate new how-to business book by Michael Gerber is especially vain and self-important, repetitive and shallow, hokey and badly written, and without a shred of humor or irony to temper the often messiah-like pronouncement. But it is also revealing.

Vain and self-important: The book begins with 13 ½ pages of praise for the genius of Michael Gerber, mostly by other gurus, and in large part for an earlier book, "E-Myth Revisited." Chapter headings are embellished with eclectic quotes from famous people, who would presumably cringe at the thought of being recruited for this commercial enterprise: You'll find John Lennon and Richard Wagner, e.e. cummings and Ernest Hemmingway, Paul Klee and even James Joyce. Speaking of putting perfume on a pig! On page 4 in the weird opening chapter allegedly reporting a conversation between the 69 year old Michael and his Mom, who's in her nineties, Mom has this to add to the first 13 ½ pages of fake testimony: "You are a remarkable man, Michael ...; even if I weren't your mother, you are a remarkable man." As Michael confesses to feeling foolish and afraid and without a purpose, she calms him down the way a mother will console even the runt of her litter: "You are one of the most imaginative people I know." And then: "I feel your pain. I do."

Repetitive and shallow: Up to page 126, the book is nothing but a historical rehash of the method guiding Gerber's company E-Myth Worldwide.
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Format: Hardcover
It isn't easy writing a review of someone who long ago wrote one of the seminal business books, one that schooled millions on taking a systematic approach to building a small to medium size business. I respect Gerber immensely for his contribution to business thought leadership. As a result, I wanted to like this book especially after being somewhat bored by some of his more recent books that seemed to just be twisting the E-Myth routine.

This book really engaged me. Gerber's focus on the role of vision and passionate purpose in business success matched my own observations over 25+ years of consulting to companies of all size. The best systems in the world will not make a "me-to" business a raging success. On the other hand, vision without implementation and process building also makes for a flawed business.

I especially liked Gerber's treatment of the four dimensions of the Entrepreneurial Personality. I really related to his construct that success requires one to be skilled in, or acquire talent in, dreaming, thinking, storytelling, and leading. Every day, I become more aware of the power of storytelling, both as to the stories we tell ourselves (see Debbie Ford, Joe Caruso et al) and the stories we tell employees and customers. I was delighted to see Gerber's elevation of this skill to top ranking.

Covering a model of business success in a single book is no easy task. I would give this book a five star for readers looking for a sound introduction to small business success in a single book. For avid readers of Gerber's earlier books, I believe you will find some fresh thinking that warrants a four star rating. Any avid readers looking for Gerber to abandon his past thesis and offer up something 100% new will undoubtedly be disappointed.
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Format: Hardcover
After reading everything that there is by Michael Gerber and being somewhat in awe of the simple yet amazing results that have been achieved through his organisation and his books I was somewhat mystefied by this book.

While it contains a few secret gems I saw it as extremel self indulgent and in many parts irrelevant to the reader. The use of Sarah at All about Pies in the orginal E-myth revisited clearly put the reader in a position of really knowing the feelings of a business owner. The use of Manny Espisota was perplexing!

This and the blatant blowing of a personal trumpert and direct selling of his services half way through and comletely out of context has left me disappointed.

Sometimes you just have to know when the time is right to get out on top...unfortunately Mr Gerber did not!
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Format: Kindle Edition
I bought this book because of the E-Myth. But this book is basically a promotion of Michael Gerber's new Project "The Dreaming Room" among many has gems like this: "Only $5,000 and you are ready to fly"... "call us, enroll today, come dream with me." Michael Gerber wants us pay for receiving a sales pitch, at least it should be free, it's a total disrespect to the reader. My bad I didn't read the reviews before, specially the excellent one from Dr. Toad (Goofy Guru), at least I will saved some Money.
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Format: Hardcover
This book was OK. Maybe I liked it because it was so simple? Maybe I liked it because it concerned entrepreneurship, which is a subject close to my heart? But it had its problems, too. This book is about the following terms and how they interrelate:

1. Dream: A succession of images, thoughts, or emotions passing through the mind during sleep
2. Vision: A vivid imaginative conception
3. Purpose: The reason for which something exists or is done
4. Business model: Describes how a business makes money, a profit.
5. Business Plan: Action item list that describes how to create a fully functioning business model that maximizes profit
6. Leadership Ability: The ability to influence others and make things happen
7. Mission: An assignment given to a person or group

The 5th term actually wasn't discussed in the book, but should have been. Failure to plan is a plan to fail. And this book is all about NOT failing. So I assumed "Business Plan" was part of the subject matter in this book.

This is a book about shaping one's idea for a business into a business. This is a book about how one can make their dreams come alive and become reality. This is a book about how to be successful as an entrepreneur and not fail. The content in this book, if understood, is priceless.

Of course, overall I thought this book was just OK. It could have been written better. It could have had fewer chapters. It could have included some talk about business plans. It could have cut to the chase more often than not and gotten to its points quicker. And it didn't need to mention the word "extraordinary" in its title. It's little things like this that annoyed me with this book.
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