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Awearness: Inspiring Stories about How to Make a Difference Paperback – November 3, 2008
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So "Awearness" isn't REAL political activism although the cover picture suggests a heavy-duty left-leaning radical rousing a crowd. There's an anonymous speaker, back turned conveniently, fist raised, speaking into a megaphone, so a casual reader might think Kenneth Cole was some kind of serious sixties radical pushing a left-leaning agenda. Sorry, folks, this ain't serious activism. That ain't Kenneth Cole with the megaphone. The REAL Kenneth Cole is a rich guy who lives in a $14.5 million co-op in Manhattan. Rather, this book is about SELLING SHOES. Which brand? Why, the Kenneth Cole brand of course. Hey, try a pair on and see how they fit? And a woman thinking of buying a pair might say to herself, well, they're pricey but hey, the money goes for a good cause.
Or causes should I say? Because the book promotes not only Kenneth Cole's volunteering but that of numerous others, mostly celebrities. It's one celebrity (Kenneth Cole) promoting other celebrities (e.g.Read more ›