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No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses Paperback – April 1, 2013
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From the Back Cover
Radical Secrets of Direct Marketing Players”
Go behind the scenes and cash in on the undisclosed, off-the-record strategies of today’s top direct marketers. These high-profile techniques can be applied to your non-direct marketing business with amazing results and direct marketing guru Dan Kennedy can take you there.
Dan and his special guest contributors all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc. to use in ordinary’ businesses including retail stores, restaurants, sales careers reveal their radically different, super profitable methods and share actual advertising and marketing examples from their businesses.
Discover customer-getting, sales-boosting tactics you never knew existed and master Dan’s 10 Rules to Transforming Your Business into an Infinitely More Powerful Direct Marketing Business:
Rule #1: There Will ALWAYS Be an Offer or Offers
Rule #2: There Will Be Reason To Respond Right Now
Rule #3: You Will Give Clear Instructions
Rule #4: There Will Be Tracking, Measurement, And Accountability
Rule #5: Only No-Cost Brand-Building
Rule #6: There Will Be Follow-Up
Rule #7: There Will Be Strong Copy
Rule #8: It Will Look Like Mail-Order Advertising
Rule #9: Results Rule. Period.
Rule #10: You Will Be A Tough-Minded Disciplinarian And Put Your Business On a Strict Direct Marketing Diet
FREE Glazer-Kennedy University Webinar Series
FREE Elite Gold Insider’s Circle Membership*
FREE Income Explosion Guide & CD
FREE Income Explosion FAST START Tele-Seminar
About the Author
Dan S. Kennedy is a strategic advisor, consultant, business coach and editor of six business newsletters, he directly influences more than one million business owners annually. He is a champion of small business owners and entrepreneurs with a long track record of taking entrepreneurs to seven-figure incomes and multi-millionaire wealth.
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how other people, in other professions, successfully applied Dan's method and found much success!
It essentially gives you a foundation for how to properly market your products without
looking like everyone else who is adverising. Kennedy also ells as o why other companies adverise
the way they do, and why we should advertise using Lead Generation advertising and Direc Response teqniques. I would highly reccomend this book to ANYONE who has a business card, and looking to make more money. Dan Kennedy is probably the best
at what he does. I would say hes the "king" of Marketing
I will follow Dan Kennedy's work for sure. I have ordered most of his other books too!
I got clear about how direct marketing works for every business and specifically how it applies to my business.
There are also specifics about what to do, which many marketing books lack.
that's the message Dan clearly tells you in this book and he is right.
Direct marketing sells and bring your customers deeper into the selling process...than what advertising can ever do