- Series: NO BS
- Paperback: 288 pages
- Publisher: Entrepreneur Press; 1 edition (January 23, 2006)
- Language: English
- ISBN-10: 1932531572
- ISBN-13: 978-1932531572
- Product Dimensions: 6.1 x 0.5 x 9 inches
- Shipping Weight: 12 ounces (View shipping rates and policies)
- Average Customer Review: 117 customer reviews
- Amazon Best Sellers Rank: #1,259,395 in Books (See Top 100 in Books)
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No B.S. Direct Marketing: The Ultimate, No Holds Barred, Kick Butt, Take No Prisoners Direct Marketing for Non-direct Marketing Businesses Paperback – January 23, 2006
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This book is about how all types of businesses can use direct marketing as one of their marketing strategies. The book is divided into three sections, The Foundation, Case Studies and Resources.
In typical no B.S. Dan Kennedy fashion, the author lays out direct marketing rules and fundamentals in the first section. The case studies were written by business owners who successfully used direct marketing tactics to grow their business. The section is divided into the retail, restaurant, professional practice, sales and service sectors, with one or more chapters devoted to each sector. As I read each case study, I reflected on how I might utilize, in my own setting, the strategies and tactics being presented. While most of the case studies offered value and were worth reading, there was at least one where I felt the chapter was nothing more than a pitch fest for the author's direct marketing system.
If you are already using direct marketing, read this book anyway. I bet it will help you be better and more successful at it. If you are new to the concept of direct marketing, this book will serve as a great introduction for you.
I got several great ideas from reading this book. I am glad I read it and I bet you will be too.
For the $12 you pay it's a steal. Even if you only get one or two ideas that you feel are good for you you'll be ahead of the game, but I'd wager you'll not have time to implement everything you'll discover here. Choose wisely.
Do not expect this book to "crack the code" of weaving social marketing into Direct Marketing. Dan is skeptical of value of social marketing for a local business using direct marketing - check out work of Kim Walsh-Phillips who has worked with Dan's company on cracking the code for them using Facebook. But start with this book first to learn the basics and the ground rules.
Dan makes frequent mention of his other books as providing more information to a specific topic discussed. Is this marketing his other books within his books going to offend some people? Possibly, if you object to an expert marketer doing what he preaches to others, and still providing value at the same time. Those critical of this strategy miss the point altogether.
Dan always offers great value in his products - even those costing many hundreds of dollars - but for this price you can't go wrong.
For those who have a number of Dan books - i need to warn you, that this volume is not written by himself, but similar to Wealth Attraction - by his friends and partners.
Each of them wrote his own chapter - some of them more honest, some of them - as pure & and I will not afraid this word - disgustingly unmasked sales letter style like for example Mr Rory Fatt with his hype of himself and his restaurant marketing system. Instead of sharing ideas, this guy wrote long sales which says something like - your restaurant sucks, i know it looser, and if you want to know what to do - here is a my bank details where you can send a money for consulting. Phui!
Hey! such a feeling that Kennedy were so busy, that even did not read himself, what his proteges wrote under his own name!