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No B.S. Trust Based Marketing: The Ultimate Guide to Creating Trust in an Understandibly Un-trusting World Paperback – August 7, 2012

4.3 out of 5 stars 35 customer reviews

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Editorial Reviews

About the Author

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Product Details

  • Series: No B.S.
  • Paperback: 240 pages
  • Publisher: Entrepreneur Press; 1 edition (August 7, 2012)
  • Language: English
  • ISBN-10: 1599184400
  • ISBN-13: 978-1599184401
  • Product Dimensions: 6.2 x 0.6 x 9 inches
  • Shipping Weight: 13.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (35 customer reviews)
  • Amazon Best Sellers Rank: #222,412 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Paperback Verified Purchase
I receive this book on Thursday, started reading on Friday and finished it Sunday afternoon; I couldn't put it down. I've read most of Dan's books and think this is one of, if not THE best one he's done. Matt Zagula's real world examples and strategies help tremendously. I have six pages of Action Item notes. I got more out of this book than I did the $10,000 Trust Based Marketing Workshop of Dan & Matt's I attended, and that was very good. This book is GREAT!

I HIGHLY recommend this book to anyone where increased trust will help you grow your businesses successfully (that's EVERYONE).
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Format: Paperback
Let's be clear: this is not a book about trust-based marketing. It is influence marketing to create a semblance of trust via techniques anyone learns in Social Psychology 101. A temporary trance you snap out of; certainly not the kind of trust that means clients are with you for the long haul. And why would Kennedy and Zagula want them to be? They are totally contemptuous of them. Furthermore, this is a badly written book with no substance, just like the "sales letters put into book format" these guys tell us we should be writing.

What's interesting here are all the positive reviews on Amazon. Anyone with half a brain who read this book would have realised that most, if not all, of the glowing reviews here have been solicited or bought. And if you argue with me on this, you would actually be arguing with the principles of the book, because that is EXACTLY the kind of thing that Kennedy and Zagula tell us to do. Can't have it both ways, guys.

So. Trust for Dan Kennedy and Matt Zagula? Zero.

Anyone serious about this (and you should be serious because this kind of influence marketing is going the way of the dinosaurs) should be reading and listening to Glenn Urban, the Edelman report, Stephen Covey, and people of similar stature. If you're not serious, buy the book, follow the advice, make a little money, and enjoy it - while it lasts.
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Format: Paperback Verified Purchase
Great detail of stats for direct mail, but the book lacks elsewhere. Did not walk away feeling like I learned much about building trust relationships with customers.
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Format: Kindle Edition Verified Purchase
This line on the first page tells you everything you need to know about this book -- "You may skip over this chapter if you are NOT interested in getting rich. Chapter 2 begins on page 13." If you don't find this to be an idiotic and manipulative sales technique, then you should buy more of the products he is using this book to sell. It is the epitome of the high pressure sales techniques I was trying to learn how to avoid. As a former active duty military officer, trust was the currency of leadership, and this person knows nothing about it. The entire book sells himself rather than knowledge. The nice thing about the kindle is being able to highlight. I normally spend my time highlighting good points by authors. This time I spent it highlighting every time he wrote something that sounded overly salesman-ish and reduced my trust in him as an authority - the exact opposite of what he was theoretically trying to teach me to do. I ended up reading it only to discover the tricks that charlatans like him (and Donald Trump whom he holds on a pedestal) use to "sell trust" rather "earn trust" so that I can more easily compete against them.

The best thing I got out of this book was sitting around drinking and reading passages aloud with friends laughing about how outdated and infantile it is.

That being said, I am still personally ashamed to have contributed whatever share of $9.99 these guys got out of it.
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Format: Paperback
This was an excellent book on how to grow your business by developing trust.

In the book, Dan points out how people trust for all the wrong reasons, but that's just the way things are done. And if you want people to trust you right away, he gives you some very specific action steps and ideas about how to do that.

I actually implemented a few of these strategies before ever reading the book, and in my public speaking engagements, started closing about 50% of the room (compared to a measly 10% before) on personal fitness training services.

So yes, I can definitely attest to the effectiveness of these strategies.
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Format: Paperback Verified Purchase
Dan did it again. This is his best work, yet. Matt Zagula, his co-author, is the real deal. If you don't buy this book, you'll be left behind as the thought-leaders in marketing have certainly revealed new, fresh ground to increase the effectiveness of your marketing and increase the profits in your business...putting you in a category of ONE!
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Format: Paperback
If you're a marketer, entrepreneur, small or micro-business owner, you really can't go wrong following Dan Kennedy's advice. Everything is laid out in simple, powerful bite-size chunks.

Even though there may be some "bells and whistles" missing from these pages, the marketing and selling principles in this book will open your eyes and fill your bank account. Those are evergreen. Yes, it's opinionated - yes, Dan is definitely up in your face with his point of view - but the bottom line is that the ideas in this book WILL make you money.

And this book is a much less expensive alternative to enrolling in any of Dan's live programs or mastermind groups - and you'll get the same valuable advice, insights and recommendations.

-- David Newman, author of Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
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