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No B.S. Trust Based Marketing: The Ultimate Guide to Creating Trust in an Understandibly Un-trusting World Paperback – August 7, 2012
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Top Customer Reviews
I HIGHLY recommend this book to anyone where increased trust will help you grow your businesses successfully (that's EVERYONE).
What's interesting here are all the positive reviews on Amazon. Anyone with half a brain who read this book would have realised that most, if not all, of the glowing reviews here have been solicited or bought. And if you argue with me on this, you would actually be arguing with the principles of the book, because that is EXACTLY the kind of thing that Kennedy and Zagula tell us to do. Can't have it both ways, guys.
So. Trust for Dan Kennedy and Matt Zagula? Zero.
Anyone serious about this (and you should be serious because this kind of influence marketing is going the way of the dinosaurs) should be reading and listening to Glenn Urban, the Edelman report, Stephen Covey, and people of similar stature. If you're not serious, buy the book, follow the advice, make a little money, and enjoy it - while it lasts.
The best thing I got out of this book was sitting around drinking and reading passages aloud with friends laughing about how outdated and infantile it is.
That being said, I am still personally ashamed to have contributed whatever share of $9.99 these guys got out of it.
In the book, Dan points out how people trust for all the wrong reasons, but that's just the way things are done. And if you want people to trust you right away, he gives you some very specific action steps and ideas about how to do that.
I actually implemented a few of these strategies before ever reading the book, and in my public speaking engagements, started closing about 50% of the room (compared to a measly 10% before) on personal fitness training services.
So yes, I can definitely attest to the effectiveness of these strategies.
Even though there may be some "bells and whistles" missing from these pages, the marketing and selling principles in this book will open your eyes and fill your bank account. Those are evergreen. Yes, it's opinionated - yes, Dan is definitely up in your face with his point of view - but the bottom line is that the ideas in this book WILL make you money.
And this book is a much less expensive alternative to enrolling in any of Dan's live programs or mastermind groups - and you'll get the same valuable advice, insights and recommendations.
-- David Newman, author of Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
Most Recent Customer Reviews
I'm into Dan Kennedy's work, I know it's one view on Marketing, but I do enjoy most of the materials and information that I read. Read morePublished 23 months ago by David Matthews
Dan Kennedy does it again. this was very well written and had very clear action steps to engendering greater trust in your market.
I own every DK book and they are all good. Read more
I have not yet finished this book, but I have already gleaned from it some essential concepts that I am glad I understand now. Read morePublished on July 25, 2014 by K. M.
As with most Dan Kennedy materials, this is right on the title message. And, co-author Matt Sagula's examples are beneficial. Read morePublished on April 29, 2014 by Will K
Very great concepts, litterally you can get all concepts for trust based marketing with few practical examples and tactics includedPublished on February 13, 2014 by Steve Kam
Found it colorful and useful at the same time, helped me to understand why people trust some companies and not others. A very insightful read.Published on October 20, 2013 by Dave H