B. Zachary Bennett

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About B. Zachary Bennett
B. Zachary Bennett is a marketing personality. He is an author, key-note speaker, host of Straight Shot marketing podcast, business coach, and the principal behind Reformation Productions, a full-service marketing agency located in Atlanta, GA. He has a 20+ year career in marketing and advertising, working to grow major companies like Bank of America, The Limited, Vectren Corporation, TruGreen-ChemLawn, Dick's Sporting Goods, Lowe’s Home Improvement, Campbell's Foods, Gwinnett Medical Center, Victoria’s Secret, St. Vincent's Medical Center, Home Depot, BP, and more.
Since starting his own boutique agency and providing his marketing expertise and skills to clients, he has dedicated his time and efforts to the pursuit of helping educate business professionals on the ways that the marketing process has been perfected by Fortune 500 companies, bringing his experience to local and regional companies in ways that they can afford. As a speaker, he provides lectures and interactive workshops throughout the South. He is also the author of MARRIED TO MARKETING, a relationship guide for business.
For more information, visit www.BZacharyBennett.com.
Reformation Productions is dedicated to helping companies market their businesses in the most effective and efficient ways possible with a process used by Fortune 500 companies called Straight Line Marketing. Find out more about the agency at www.ReformationProductions.com or call 678.825.8086.
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Author Updates
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Blog postIn Zachary’s new article for Grey Journal, he discusses the current employment crisis in the US and what to do about it. It seems no one wants to go back to work. Is working from home as a new normal going to be the answer? Join him as he explores these thoughts and considerations and breaks down the psychology of the workplace.
To check it out, click here: https://greyjournal.net/hustle/grow/should-i-let-
10 months ago Read more -
Blog postZachary has a new seminar hosted by SCORE for May 2017
Facebook Masterclass You are familiar with the Heavyweight Champions of social media. There is a lot to learn about all of these platforms. In this Masterclass Workshop the focus is on Facebook.
You will learn how companies utilize Facebook to communicate, brand, and promote their business.
You will be instructed on the principles behind using social
1 year ago Read more -
Blog postIn Zachary’s fourth article for Grey Journal, he discusses using Ralph Steadman’s artwork and Hunter S. Thompson’s Rolling Stone article turned-book, turned-movie, Fear and Loathing In Las Vegas for inspiration. But the article is a discussion on business finances, maturity, and a warning against Charlatans.
To check it out, click here: https://greyjournal.net/hustle/finance/fear-and-loathing-in-las-busines
1 year ago Read more -
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Blog postJoin us for the next installment of the Social Media series. Today, Social Media 401: Influencer Strategies for Business on Straight Shot marketing podcast.
1 year ago Read more -
Blog postJoin us for the next installment of the Social Media series. Today, Social Media 401: Influencer Strategies for Business on Straight Shot marketing podcast.
1 year ago Read more -
Blog postHello, and welcome to why on earth would I need a social media manager? I don't want to hire anyone. I could do it myself. My nephew is 17 and they could do it for me for free that's. Right today, we are stamping out ignorance answering questions and laying down some truth as to why you might want to consider hiring a social media manage for your business on today's straight shot, marketing podcast, welcome back everyone.
My name is not Steve Harvey, and I'm not the guy from tool time1 year ago Read more -
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Blog postHello, and welcome to why on earth would I need a social media manager? I don't want to hire anyone. I could do it myself. My nephew is 17 and they could do it for me for free that's. Right today, we are stamping out ignorance answering questions and laying down some truth as to why you might want to consider hiring a social media manage for your business on today's straight shot, marketing podcast, welcome back everyone.
My name is not Steve Harvey, and I'm not the guy from tool time1 year ago Read more -
Blog postReformation Productions marketing agency was recently written up for the Gwinnett Chamber of Commerce
In this interview with Keith Arnett, new business director for the full service marketing firm, he discusses the history of the agency and answers several relative questions for the Chamber.
Click here to view the article at: https://www.gwinnettchamber.org/behind-the-small-biz-reformation-productions/
1 year ago Read more -
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Blog postJoin us as we discuss Social Media 201: social media strategies for business
1 year ago Read more -
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Blog postAUDIO VERSION: Join us as we discuss the commercial from 2021's Superbowl LV.
1 year ago Read more -
Blog postZachary was asked to be a frequent contributor of articles for Grey Journal. This is his third article. Here he discusses the art of Thinking.
To check it out, click here: https://greyjournal.net/hustle/grow/sit-down-and-have-a-think-why-this-needs-to-be-your-1-priority/
The post The Art of Thinking first appeared on B. Zachary Bennet
2 years ago Read more -
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Blog postWe’ve added a new online webinars to the events schedule:
Bringing a Retail Product to Market An overview of the steps businesses go through to bring their products to market either on-line or through brick and mortar stores.
In this Live Online Workshop you will be guided through the steps that entrepreneurs have to take when bringing a new product to the retail market place.
2 years ago Read more -
Blog postAUDIO VERSION - Join us today as we discuss Brandling in a purposeful overview of what it really is, if you have it, why you need it, and how it's used on today's Straight Shot Marketing podcast.
2 years ago Read more -
Blog postJoin us today as we discuss Brandling in a purposeful overview of what it really is, if you have it, why you need it, and how it's used on today's Straight Shot Marketing podcast.
2 years ago Read more -
Blog postWe’ve added a new online webinars to the events schedule:
B2C & B2B Social Media Champions Online webinar sponsored by SCORE. The session will start at 10:00 am eastern standard time.
A Study of Facebook and LinkedIn for Business
A special 2-hour virtual event with industry leader B. Zachary Bennett where we will learn:
The evolution of social media Why businesses use Social Media Why B2C businesses cho2 years ago Read more -
Blog postZachary was asked to be a frequent contributor of articles for Grey Journal. This is his second article. This one discusses his path as a creative and the value of a commercial art for business.
To check it out, click here: https://greyjournal.net/hustle/grow/the-value-of-commercial-creative-reaching-target-audiences/
The post The Va
2 years ago Read more -
Blog postJoin us as we continue in our Social Media series. This week, we discuss the basic that business owners and social media managers need to know about using Social Media for their business.
Straight Shot marketing podcast is available on the Straight Shot marketing podcast app in your smart phone's app store, Apple Podcasts, Pandora, Spotify, iHeart radio, straightshot.net, or wherever you enjoy podcasts.
2 years ago Read more -
Blog postJoin us as we continue in our Social Media series. This week, we discuss the basic that business owners and social media managers need to know about using Social Media for their business.
Straight Shot marketing podcast is available on the Straight Shot marketing podcast app in your smart phone's app store, Apple Podcasts, Pandora, Spotify, iHeart radio, straightshot.net, or wherever you enjoy podcasts.
2 years ago Read more -
Blog postZachary was asked to write an article for Grey Journal. It was released today as a front-page feature.
To check it out, click here: https://discovergrey.com/hustle/grow/you-had-one-job
The post Featured front-page article in Grey Journal first appeared on B. Zachary Bennett.
2 years ago Read more -
Blog postToday, we start the new Social Media Series will a discussion on the new Netflix release "the social dilemma." What does that movie mean for the business community? Who's "the bad guy"? What's the problem? What will our customers do?
2 years ago Read more -
Blog postAUDIO ONLY VERSION - Today, we start the new Social Media Series will a discussion on the new Netflix release "the social dilemma." What does that movie mean for the business community? Who's "the bad guy"? What's the problem? What will our customers do?
2 years ago Read more -
Blog postA new episode where B. Zachary Bennett gives us the 6 keys for making changes in your business, why businesses adopt and implement change, and how to overcome the fears and opposition of making changes as a company.
2 years ago Read more -
Blog postA new episode where B. Zachary Bennett gives us the 6 keys for making changes in your business, why businesses adopt and implement change, and how to overcome the fears and opposition of making changes as a company.
2 years ago Read more -
Blog postWe’ve added a new online webinars to the events schedule:
Sponsored by https://reformationproductions.com, this is a free event for the business community but you must register to attend. Just visit https://bzacharybennett.com/downloads/using-social-media-advertising-for-your-business/ to sign up.
The post Social Media Advertising virtual event webinar add
2 years ago Read more -
Blog postIn this episode, we discuss marketing budgets. Gain valuable insight from the marketing agency's side of the table. Specifically we diwscuss:
Why agencies ask for a marketing budget Why many business owners don't feel comfortable providing one. How to determine what your marketing budget should be Outline and Section Markers:
Confusion & The Importance Of Marketing Why 'What's your budget" feels difficult to answer Discomfort What goes into your marketing budget How to de2 years ago Read more -
Blog postIn this episode, we discuss marketing budgets. Gain valuable insight from the marketing agency's side of the table. Specifically we diwscuss:
Why agencies ask for a marketing budget Why many business owners don't feel comfortable providing one. How to determine what your marketing budget should be Outline and Section Markers:
Confusion & The Importance Of Marketing Why 'What's your budget" feels difficult to answer Discomfort What goes into your marketing budget How to de2 years ago Read more -
Blog postJoin us as we discuss Immersive Experiences for Brands. What are they? Can you use this tool on the local level? How do they impact the Travel Agency industry? With special guest Lisa Lacey from JoyFul Journeys travel agency.
2 years ago Read more -
Blog postAUDIO VERSION - Join us as we discuss Immersive Experiences for Brands. What are they? Can you use this tool on the local level? How do they impact the Travel Agency industry? With special guest Lisa Lacey from JoyFul Journeys travel agency.
2 years ago Read more -
Blog postJoin us, as we discuss Logo Design from start to finish in very in-depth details for both designers and business owners, on today's Straight Shot marketing podcast.
2 years ago Read more -
Blog postAudio Version - Join us, as we discuss Logo Design from start to finish in very in-depth details for both designers and business owners, on today's Straight Shot marketing podcast.
2 years ago Read more -
Blog postJoin us as we discuss UI / UX and the importance of web design in business communications with special guest, designer and UX supervisor, Frank Scott.
2 years ago Read more -
Blog postAUDIO VERSION: Join us as we discuss UI / UX and the importance of web design in business communications with special guest, designer and UX supervisor, Frank Scott.
2 years ago Read more -
Blog postAUDIO VERSION - Join us as we discuss Zachary's new book "Married To Marketing, a relationship guide to business" on today's Straight Shot marketing podcast. Book available on Amazon at: https://amzn.to/3j90PVd or at https://BZacharyBennett.com/M2M
2 years ago Read more -
Blog postJoin us as we discuss Zachary's new book "Married To Marketing, a relationship guide to business" on today's Straight Shot marketing podcast. Book available on Amazon at: https://amzn.to/3j90PVd or at https://BZacharyBennett.com/M2M
2 years ago Read more -
Blog postAUDIO VERSION: Join us as we conclude our Small Business Start-up series with special guest BIll Foust from SCORE.
2 years ago Read more -
Blog postJoin us as we conclude our Small Business Start Up series with special guest Bill Foust from SCORE
2 years ago Read more -
Blog postAUDIO VERSION : Join us as we discuss Local Marketing on Straight Shot Marketing Podcast
2 years ago Read more -
Blog postJoin us as we discuss the viewer topic of LOCAL MARKETING on today's straight shot marketing podcast.
2 years ago Read more -
Blog postJoin us as we explore the Chamber of Commerce with special guest Cally D'Angelo from the Gwinnett Chamber on today's Straight Shot marketing podcast.
https://straightshot.net
2 years ago Read more -
Blog postJoin us as we explore the Chamber of Commerce with special guest Cally D'Angelo from the Gwinnett Chamber on today's Straight Shot marketing podcast.
Available wherever you enjoy your favorite podcasts.
HTTPS://straightshot.net
2 years ago Read more -
Blog postJoin us for our second installment to the Small Business Start Up Series. This episode features SBDC Business Consultant Benny StaRomana. Join us as we discuss the Small Business Development Center, a valuable resource to the business community.
2 years ago Read more
Titles By B. Zachary Bennett
For business owners, entrepreneurs, and other professionals that are looking for an in-depth understanding of the marketing process and the relative business commitment to your customers as it is correlated to the relationships of people.
Most everyone understands the fundamental basics of courtship and companionship through marriage in our society. B. Zachary Bennett takes this relationship and draws insightful parallels with building and growing a business. The book shares information and explanations in a very understandable manner. Some of the topics include:
- The Core of Marketing
- Business Planning
- Customer Targeting
- Brand Development
- Messaging
- The Relationship Between Sales & Marketing
- Strategic Planning
- The Business Launch
- And Much More…