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The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More Hardcover – January 24, 2012
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From the Back Cover
With social media, it has never been easier to uncover opportunities, engage in conversations, discover new information from trusted sources, and forge new relationships. Kipp Bodnar and Jeffrey L. Cohen, business bloggers, speakers, and marketing thought leaders, unveil the secrets of generating B2B leads using social media. Revenue is the only metric you need to become the superstar of your company and get buy-in from the C-suite. The B2B Social Media Book will teach you how to:
- Build your own social media lead-generation strategy, based on a simple five-step methodology
- Create content for all parts of the B2B social media lead-generation process, from ebooks that rock to tweets that drive traffic
- Connect offline lead-generation methods, such as trade shows, with social media tools to amplify lead-generation results
- Overcome roadblocks that derail your B2B social media strategies and tactics
Through examples and case studies, along-side proven methodologies, The B2B Social Media Book gives you the knowledge and tools you need. Connect with customers, increase online leads, and establish a new way of marketing that will make you a marketing superstar.
About the Author
Jeffrey L. Cohen is Director of Content Strategy for the Oracle Marketing Cloud. With more than 20 years of agency and client side marketing experience, Jeff has provided strategic counsel to B2B companies of all sizes. Jeff is cofounder and Managing Editor of SocialMediaB2B.com.
Top Customer Reviews
I bought this book because of Jon Yoffie's review. Read that review. It's informative. But don't buy the book.
And the bit on calulating ROI is bogus. Here it is. Lifetime Customer Value MINUS Cost of acquiring a customer EQUALS: ROI.
There's a whole lot more to calulating marketing ROI than that. Cost per lead, Cost per sale, etc. Look at any good direct marketing book for that.
The main problem with this book it is vague and general. It seems to be written more for corporate types. So if you are an entrepreneur or small business owner I would definitely skip it.
You don't need a book to tell you to use content to drive traffic to your site.
Also, I usually never comment on production values...but this is a hard cover book. Nice on the outside. Ashame that the publisher was so cheap with the paper quality and print on the inside of the book.
I'm returning this one.
In 2008 things started to change. In October, when the markets crashed, ad spending all but stopped. As the markets found their equilibrium, we business publishers found ourselves in a new world. Ad dollars were not returning to the market. As we probed and did research, we found that dollars once dedicated to ad spending were being spent instead on web development and other marketing efforts that did not require our media partnership.
During the next couple of years it became increasingly clear that while manufacturers told us they value our trade magazines, web sites, newsletters, etc., they were finding that their businesses continued to thrive despite their reduced ad spend. What had changed?
What had changed was that manufacturers had found that through their email marketing and web initiatives they were able to create their own communication channels. Where they previously needed trade media to deliver eyeballs, they were now able to generate an audience on their own. Fast-forward to 2012 and this trend is still accelerating.Read more ›
I also found the information on blogging quite helpful. The book kind of demystifies the whole blogging world and gives some good tips on how to use blogs for business.
I wish this book came out a while ago, but it was worth the wait. If you're looking for good tips written by guys who have the experience to back it up, I'd recommend this book. For me, it was just what a B2B person needed.
The book, in my opinion, qualifies academically as a supplementary reading for undergraduate level programs based on the following:
1) The authors provide a broad perspective of how a sorely neglected B2B domain can benefit from social media.
2) The “how-to” approach and helpful tips provides undergraduate students with a useful hands-on tutorial.
3) Both authors have exceptional expertise in marketing automation and inbound marketing.
4) Unlike many other books that scatter their functional perspectives across many marketing objectives, this one is focused and organized around B2B lead generation.
VP of Marketing, CEO, Sales VP, Business Owner...STOP WHAT YOU ARE DOING.....it isn't working any more. Cold Calls!!:(, email blasts, trade show attendance and everything you learned about selling/marketing and customer acquisition has changed, and it's for the better. These guys get it, Bodnar and Cohen put a step by step road map to cutting sales cost, condensing the sales cycle and generating leads via blogging ,Linkedin, Twitter, Facebook, email and more. Do not be the last person in your industry to read this book. Chapter 15, "10 B2B Social Media Roadblocks" is worth the price of book by itself, "legal wants full approval -of everything"' sound familiar. Find ways to make this roadblock work for you in Chapter 15, pg 185.
Most Recent Customer Reviews
I lot to learn, how ever it works. You must follow it to receive the out you desire.Published 18 months ago by terry lingofelt
Very very useful, not a be all book but enough to get you going in the right directionPublished 19 months ago by Patrick Maguire
Social media in a B2B sense is not the same as in having your personal FB, Twitter or LinkedIn page. Read morePublished 21 months ago by Zane
great bookgreat book great book, great book, great book, great book great book great book, great book, great book, great book great book great book, great book, great book, great... Read morePublished on July 1, 2014 by Leonard Natural
Really dry reading. Couldn't get into it. It may have some good info, but just isn't reader friendly. Maybe someday I will look it over again, but regret buying it.Published on January 14, 2014 by Cher
There are not enough books written on B2B social media to begin with. For companies who need to know "what" and "how" to do social media marketing for... Read morePublished on January 2, 2014 by InspiredAnnette
I sometimes feel bombarded to death with social media topics. But I like the way the authors tie it back to business strategy and creating value for your customers. Read morePublished on July 10, 2013 by DebbieNarver