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B2B Without the BS Paperback – December 8, 2006
About the Author
Robert Bell and Louis Zacharilla are senior partners of Alan/Anthony, Inc., a partnership that specializes in working with B2B companies that face serious challenges in customer creation.
Robert Bell has nearly 20 years of experience as a consultant for both profit-driven and non-profit organizations operating in the IT outsourcing, telecommunications, and financial services industries. He is also a frequent speaker at telecommunications industry conferences and the author of articles in The Municipal Journal of Telecommunications Policy, Telecommunications, Asian Communications, Phone+ International and INFORM. He has appeared on segments of ABC World News and the Discovery Channel.
After a career in advertising, where his work included the award-winning "Be All You Can Be" campaign for the US Army, Louis Zacharilla began consulting in 1983 with B2B companies in telecommunications, real estate and industrial applications on public relations, brand, and business development issues. A popular speaker at conferences and award programs, he has written for publications including Continental, the in-flight magazine, New York Real Estate Journal, Real Estate Weekly, Document Processing Technology, Enterprise Systems Journal and Information Executive. He is also an adjunct professor at Fordham University in New York, where he teaches a course on marketing and the media.
In addition to consulting, the partners also manage two nonprofit trade associations in the satellite industry: the World Teleport Association and the Society of Satellite Professionals International.
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