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The business people I was meeting on my trip expressed concerns about the current events in Cuba and I wanted to update my knowl
on January 2, 2015
I bought this book on a whim while vacationing in Puerto Rico. The business people I was meeting on my trip expressed concerns about the current events in Cuba and I wanted to update my knowledge of Cuba's history but wanted something that I could also enjoy. This was the perfect book for that purpose.
Tom Gjelten weaves the story of the Bacardi family through Cuba's history in a captivating manner. I found there was very good balance between telling the stories of the development of the Bacardi family business and the historical facts relating to Cuba's own development. This must have been a very difficult task, the founding members certainly could have had their own biographies written in a full length book. I finished this book wishing to see the notes Mr. Gjelten took but didn't publish and wishing to know more about certain personalities. It is clear the task of editing for the book was probably as monumental as it was to write it.
In discussing the family business and its development over the generations, Mr. Gjelten is consistent in his perspective illustrating the goals and the focus of those managing the business. This model creates a broad understanding of how the company achieved their successes and some failures. I found this to be very interesting, especially in comparison to what was happening to the Cuban government over the years.
I recommend this book, it is interesting, well written and informative . . . you may also learn how to make a few new cocktails!