Bad Pharma: How Drug Companies Mislead Doctors and Harm Patients Reprint Edition, Kindle Edition
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Ben Goldacre
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Editorial Reviews
Review
“Slightly technical, eminently readable, consistently shocking, occasionally hectoring and unapologetically polemical . . . This is a book that deserves to be widely read, because anyone who does read it cannot help feeling both uncomfortable and angry.” ―The Economist
“Ben Goldacre has done it again . . . This is a morbidly fascinating and dispiriting account, yet one which deserves (and needs) to be read and acted upon without delay.” ―Dennis Rosen, Dennis Rosen, The Boston Globe
“Read this book. It will make you mad, it will make you scared. And, hopefully, it will bring about some change. ” ―Chris Lee, Ars Technica
“A thorough piece of investigative medical journalism. What keeps you turning its pages is the accessibility of Goldacre's writing, . . . his genuine, indignant passion, his careful gathering of evidence and his use of stories, some of them personal, which bring the book to life.” ―Luisa Dillner, The Guardian
“Goldacre's research is scrupulous, and lay readers may find themselves converted by his geeky ardor. ” ―The New Yorker
“[A]n eye-opening glance into a world of experts who have failed us.” ―The New York Times Book Review
“In this searing exposé of the pharmaceutical industry, physician and journalist Goldacre uncovers a cesspool of corrupt practices designed to sell useless or dangerous drugs to an unsuspecting public . . . Goldacre conveys complicated scientific, medical, and ethical issues in simple, clear, plainspoken language that pulls no punches. The result is a smart, infuriating diagnosis of the rotten heart of the medical-industrial complex.” ―Publishers Weekly
“A useful guide for policymakers, doctors and the patients who need protection against deliberate disinformation.” ―Kirkus Reviews
“Goldacre's essential exposé will prompt readers to ask more questions before automatically popping a doctor-prescribed pill.” ―Karen Springen, Booklist
“Smart, funny, clear, unflinching: Ben Goldacre is my hero.” ―Mary Roach, author of Stiff, Spook, and Bonk, on Bad Science
“Ben Goldacre is exasperated . . . He is irked, vexed, bugged, ticked off at sometimes inadvertent (because of stupidity) but more often deliberate deceptions perpetrated in the name of science . . . You'll get a good grounding in the importance of evidence-based medicine . . . ‘Studies show' is not good enough, he writes: ‘The plural of "anecdote" is not data.'” ―Katherine Bouton, The New York Times, on Bad Science
“One of the best books I've ever read. It completely changed the way I saw the world. And I actually mean it. ” ―Tim Harford, author of The Undercover Economist, on Bad Science
“Ben Goldacre lucidly, and irreverently, debunks a frightening amount of pseudoscience, from cosmetics to dietary supplements to alternative medicine. If you want to read one book to become a better-informed consumer and citizen, read Bad Science.” ―Sandeep Jauhar, author of Intern, on Bad Science
“This is a much-needed book. Ben Goldacre shows us--with hysterical wit--how to separate the scam artists from real science. In a world of misinformation, this is a rare gem.” ―Timothy Ferriss, author of The 4-Hour Workweek, on Bad Science
“Ben Goldacre uses a brilliant mix of science and wit to challenge and investigate alternative therapists and the big pharmaceutical corporations. Bad Science is an invaluable tool for anybody who wants to protect themselves from the snake-oil salesmen of the twenty-first century.” ―Simon Singh, author of Big Bang and Fermat's Last Theorem, on Bad Science
“British physician and journalist Ben Goldacre takes aim at quack doctors, pharmaceutical companies and poorly designed studies in extraordinary fashion in Bad Science . . . Goldacre shines in a chapter about bad scientific studies by writing it from the perspective of a make-believe big pharma researcher who needs to bring a mediocre new drug to market. He explains exactly how to skew the data to show a positive result. 'I'm so good at this I scare myself,' he writes. 'Comes from reading too many rubbish trials.'” ―Rachel Saslow, The Washington Post, on Bad Science
“Funny and biting . . . While it is a very entertaining book, it also provides important insight into the horrifying outcomes that can result when willful anti-intellectualism is allowed equal footing with scientific methodology.” ―Dennis Rosen, The Boston Globe, on Bad Science
“I hereby make the heretical argument that it is time to stop cramming kids' heads with the Krebs cycle, Ohm's law, and the myriad other facts that constitute today's science curricula. Instead, what we need to teach is the ability to detect Bad Science--BS, if you will. The reason we do science in the first place is so that 'our own atomized experiences and prejudices' don't mislead us, as Ben Goldacre of the London School of Hygiene and Tropical Medicine puts it in his new book, Bad Science: Quacks, Hacks, and Big Pharma Flacks. Understanding what counts as evidence should therefore trump memorizing the structural formulas for alkanes.” ―Sharon Begley, Newsweek.com, on Bad Science
“Dr. Ben Goldacre's UK bestseller Bad Science: Quacks, Hacks, and Big Pharma Flacks is finally in print in the USA, and Americans are lucky to have it. Goldacre writes a terrific Guardian column analyzing (and debunking) popular science reporting, and has been a star in the effort to set the record straight on woowoo 'nutritionists,' doctors who claim that AIDS can be cured with vitamns, and vaccination/autism scares. Bad Science is more than just a debunking expose (though it's that): it's a toolkit for critical thinking, a primer on statistics and valid study design, a guide to meta-analysis and other tools for uncovering and understanding truth . . . The book should be required reading for everyone who cares about health, science, and public policy.” ―BoingBoing.net on Bad Science
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Excerpt. © Reprinted by permission. All rights reserved.
Missing Data
Sponsors get the answer they want
Before we get going, we need to establish one thing beyond any doubt: industry-funded trials are more likely to produce a positive, flattering result than independently funded trials. This is our core premise, and you’re about to read a very short chapter, because this is one of the most well-documented phenomena in the growing field of ‘research about research’. It has also become much easier to study in recent years, because the rules on declaring industry funding have become a little clearer.
We can begin with some recent work: in 2010, three researchers from Harvard and Toronto found all the trials looking at five major classes of drug – antidepressants, ulcer drugs and so on – then measured two key features: were they positive, and were they funded by industry?1 They found over five hundred trials in total: 85 per cent of the industry-funded studies were positive, but only 50 per cent of the government-funded trials were. That’s a very significant difference.
In 2007, researchers looked at every published trial that set out to explore the benefit of a statin.2 These are cholesterol-lowering drugs which reduce your risk of having a heart attack, they are prescribed in very large quantities, and they will loom large in this book. This study found 192 trials in total, either comparing one statin against another, or comparing a statin against a different kind of treatment. Once the researchers controlled for other factors (we’ll delve into what this means later), they found that industry-funded trials were twenty times more likely to give results favouring the test drug. Again, that’s a very big difference.
We’ll do one more. In 2006, researchers looked into every trial of psychiatric drugs in four academic journals over a ten-year period, finding 542 trial outcomes in total. Industry sponsors got favourable outcomes for their own drug 78 per cent of the time, while independently funded trials only gave a positive result in 48 per cent of cases. If you were a competing drug put up against the sponsor’s drug in a trial, you were in for a pretty rough ride: you would only win a measly 28 per cent of the time.3
These are dismal, frightening results, but they come from individual studies. When there has been lots of research in a field, it’s always possible that someone – like me, for example – could cherry-pick the results, and give a partial view. I could, in essence, be doing exactly what I accuse the pharmaceutical industry of doing, and only telling you about the studies that support my case, while hiding the reassuring ones from you.
To guard against this risk, researchers invented the systematic review. We’ll explore this in more detail soon (p.here), since it’s at the core of modern medicine, but in essence a systematic review is simple: instead of just mooching through the research literature, consciously or unconsciously picking out papers here and there that support your pre-existing beliefs, you take a scientific, systematic approach to the very process of looking for scientific evidence, ensuring that your evidence is as complete and representative as possible of all the research that has ever been done.
Systematic reviews are very, very onerous. In 2003, by coincidence, two were published, both looking specifically at the question we’re interested in. They took all the studies ever published that looked at whether industry funding is associated with pro-industry results. Each took a slightly different approach to finding research papers, and both found that industry-funded trials were, overall, about four times more likely to report positive results.4 A further review in 2007 looked at the new studies that had been published in the four years after these two earlier reviews: it found twenty more pieces of work, and all but two showed that industry-sponsored trials were more likely to report flattering results.5
I am setting out this evidence at length because I want to be absolutely clear that there is no doubt on the issue. Industry-sponsored trials give favourable results, and that is not my opinion, or a hunch from the occasional passing study. This is a very well-documented problem, and it has been researched extensively, without anybody stepping out to take effective action, as we shall see.
There is one last study I’d like to tell you about. It turns out that this pattern of industry-funded trials being vastly more likely to give positive results persists even when you move away from published academic papers, and look instead at trial reports from academic conferences, where data often appears for the first time (in fact, as we shall see, sometimes trial results only appear at an academic conference, with very little information on how the study was conducted).
Fries and Krishnan studied all the research abstracts presented at the 2001 American College of Rheumatology meetings which reported any kind of trial, and acknowledged industry sponsorship, in order to find out what proportion had results that favoured the sponsor’s drug. There is a small punchline coming, and to understand it we need to cover a little of what an academic paper looks like. In general, the results section is extensive: the raw numbers are given for each outcome, and for each possible causal factor, but not just as raw figures. The ‘ranges’ are given, subgroups are perhaps explored, statistical tests are conducted, and each detail of the result is described in table form, and in shorter narrative form in the text, explaining the most important results. This lengthy process is usually spread over several pages.
In Fries and Krishnan [2004] this level of detail was unnecessary. The results section is a single, simple, and – I like to imagine – fairly passive-aggressive sentence:
The results from every RCT (45 out of 45) favored the drug of the sponsor.
This extreme finding has a very interesting side effect, for those interested in time-saving shortcuts. Since every industry-sponsored trial had a positive result, that’s all you’d need to know about a piece of work to predict its outcome: if it was funded by industry, you could know with absolute certainty that the trial found the drug was great.
How does this happen? How do industry-sponsored trials almost always manage to get a positive result? It is, as far as anyone can be certain, a combination of factors. Sometimes trials are flawed by design. You can compare your new drug with something you know to be rubbish – an existing drug at an inadequate dose, perhaps, or a placebo sugar pill that does almost nothing. You can choose your patients very carefully, so they are more likely to get better on your treatment. You can peek at the results halfway through, and stop your trial early if they look good (which is – for interesting reasons we shall discuss – statistical poison). And so on.
But before we get to these fascinating methodological twists and quirks, these nudges and bumps that stop a trial from being a fair test of whether a treatment works or not, there is something very much simpler at hand.
Sometimes drug companies conduct lots of trials, and when they see that the results are unflattering, they simply fail to publish them. This is not a new problem, and it’s not limited to medicine. In fact, this issue of negative results that go missing in action cuts into almost every corner of science. It distorts findings in fields as diverse as brain imaging and economics, it makes a mockery of all our efforts to exclude bias from our studies, and despite everything that regulators, drug companies and even some academics will tell you, it is a problem that has been left unfixed for decades.
In fact, it is so deep-rooted that even if we fixed it today – right now, for good, forever, without any flaws or loopholes in our legislation – that still wouldn’t help, because we would still be practising medicine, cheerfully making decisions about which treatment is best, on the basis of decades of medical evidence which is – as you’ve now seen – fundamentally distorted.
But there is a way ahead.
Why missing data matters
Reboxetine is a drug I myself have prescribed. Other drugs had done nothing for this particular patient, so we wanted to try something new. I’d read the trial data before I wrote the prescription, and found only well-designed, fair tests, with overwhelmingly positive results. Reboxetine was better than placebo, and as good as any other antidepressant in head-to-head comparisons. It’s approved for use by the Medicines and Healthcare products Regulatory Agency (the MHRA) in the UK, but wisely, the US FDA chose not to approve it. (This is no proof of the FDA being any smarter; there are plenty of drugs available in the US that the UK never approved.) Reboxetine was clearly a safe and and effective treatment. The patient and I discussed the evidence briefly, and agreed it was the right treatment to try next. I signed a prescription saying I wanted my patient to have this drug.
But we had both been misled. In October 2010 a group of researchers were finally able to bring together all the trials that had ever been conducted on reboxetine.6 Through a long process of investigation – searching in academic journals, but also arduously requesting data from the manufacturers and gathering documents from regulators – they were able to assemble all the data, both from trials that were published, and from those that had never appeared in academic papers.
When all this trial data was put together it produced a shocking picture. Seven trials had been conducted comparing reboxetine against placebo. Only one, conducted in 254 patients, had a neat, positive result, and that one was published in an academic journal, for doctors and researchers to read. But six more trials were conducted, in almost ten times as many patients. All of them showed that rebo...
Product details
- ASIN : B008RLTUUA
- Publisher : Farrar, Straus and Giroux; Reprint edition (February 5, 2013)
- Publication date : February 5, 2013
- Language: : English
- File size : 2372 KB
- Text-to-Speech : Enabled
- Screen Reader : Supported
- Enhanced typesetting : Enabled
- X-Ray : Not Enabled
- Word Wise : Enabled
- Print length : 480 pages
- Page numbers source ISBN : 0865478066
- Lending : Not Enabled
- Best Sellers Rank: #205,113 in Kindle Store (See Top 100 in Kindle Store)
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Top reviews from the United States
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“…the bar is very low: that drugs must only prove that they are better than nothing, even when there are highly effective treatments on the market already.“ — Goldacre, Ben "Bad Pharma: …”
Let me explain the above:
Say there’s a drug for ‘XYZ Disease’ on the market named “ ‘Yonce ” that is 80 - 85% effective in stopping growth right in its tracks. Most people use ‘Yonce, and are fairly happy with it, but nobody would mind if someone made it 100% effective.
Along comes a research company named SwiftMoney and dumps millions into research and development in hopes of marketing a competing drug to “‘Yonce” because wow ‘Yonce is a hit and SwiftMoney wants a piece of the pie.
So SwiftMoney churns out a drug named, ‘TaylorSwift,’ however, it turns out all their millions are for naught. The drug they’ve developed is only minimally effective — about 20 - 30% effective in stopping ‘XYZ Disease,’ even worse, in 10% of the subjects tested the drug actually proved harmful.
Luckily SwitftMoney is not legally required by the FDA to report, nor publish, negative results of drug trials if they don’t wish to. In that very manner SwiftMoney can carry out 10 clinical trials and publish the results from the 2 trials that had positive outcomes, and bury the 8 trials that showed no favorable outcome, or even worse showed negative outcomes. As long as SwiftMoney can prove that their drug is better than a placebo — a dummy pill — like the drug ‘Friday’ by pharmaceutical company ‘RebeccaBlack’ then the FDA will allow the marketing of ‘Taylor.’
So SwiftMoney floods the market with their subpar drug named ‘TaylorSwift’(1) and spends millions and millions in marketing to convince people that they should buy Taylor instead of ‘Yonce(2).
Trial data that shows unflattering evidence is simply withheld from doctors and patients, and this practice is commonplace. What we all really need is a nonprofit organization called KANYE to stand up and say: “Look, TaylorSwift, Imma let you market your drug, ‘cause this is a free market economy, but everybody deserves to know that ‘Yonce has the best ‘xyz drug’ of all time, up until this time.” In that way doctors and patients are making actual informed decisions.
What I’ve written about is only a small part of how nasty the whole problem truly is, I suggest picking up a copy of “Bad Pharma: How Drug Companies Mislead Doctors and Harm Patients” by Ben Goldacre for yourselves.
Thank you for your time.
We all need Yeezus!
—ewitty
(1.) [“This means that real patients are given dummy placebo pills for no good reason, but also that drugs appear on the market which are worse than the treatments we already have.” — Bad Pharma: …”]
(2.) ["pharmaceutical companies spend tens of billions of pounds every year trying to change the treatment decisions of doctors: in fact, they spend twice as much on marketing and advertising as they do on the research and development of new drugs. — Bad Pharma: …”]
The one thing I came away from with this is research any drug you've been prescribed before taking it blindly, even at your doctor's recommendation, assuming it's not an emergency situation, and be proactive with your doctor if you do not get the results expected, or you have side effects. There's almost always more than one treatment plan.
The author seems passionate and sincere about his subject. What I don't like about it is the writing style is preachy, a little sensational ("as we shall see in the next chapter" "horror story" etc. at least once every chapter) and redundant, the same info could have been presented much more concisely and convincingly in half the space or less. In fact if you just google and read various reviews of the book you'll get pretty much all the major points. Maybe he's trying to be careful to show the pharm companies in a bad light without getting sued- a real life concern, and/or really back up what he's saying. He notes citations for most if not all of his claims, though it's a little ironic he points to studies that show studies are not accurate, kind of like saying 82.6% of statistics shown as percentages are false.
Top reviews from other countries
For any person ( layman , doctor , patient) who is interested in how medicines are discovered/created , evaluated , regulated - but highlighting failures of the current systems – this is a must read (IMHO).
Any drug or medicine has (some) positive effects but also with possible side effects which range from trivial to lethal in some members of the population .
In Bad Science Ben Goldacre exposed the poor scientific evidence behind “ Detox” products/ diets , homeopathy and the like. The promotion of Vitamin C as the cure for Aids ( supported by the then SA Government) is a truly sad tale with lethal consequences.
Here he focuses on traditional and new medicines – the evidence that they work accrued by so-called clinical trials - and the recording of potential ( negative) side effects .
Sadly much of the data is missing ( A classic case of “Accentuate the positive , eliminate the negative – as the song goes) to the detriment of really understanding if new medicines work ( or work better than old ones) and in the failed trials many opportunities and problematic side effects have been ignored .This brings the stories up to ca 2012/3.
I am a retired chemist with some previous experience in new chemical creation and drug development but anyone who can follow simple arguments will be educated ,amused, horrified by Ben’s revelations . There is now a common belief that ANY\THING can be fixed by a pill rather than a healthy lifestyle – SCARY.
Once a “designer” of drugs ( such as it was 40 years ago) I am now on the receiving end of medications for diabetes and atrial fibrillation – what Ben has to say about the development and approval of some of these medications is truly scary. Not so much as to how the data is manipulated but the repressed trials that can result in unwanted side effects being missed. There are case histories here of the deliberate blocking of the release of data ( stand up Roche for the testing results on Tamiflu) to independent academics for true statistical analysis
Required reading for any sane person who wishes to assess company or media claims for products or treatments .
academia, politics and even in so-called regulatory agencies. It is as shocking and disgraceful as
the levels of dishonesty and fraud in banking and finance following the crash of 2008. Everybody should
read this book, patients, doctors, politicians, academics and regulators. There are clearly many people in
very powerful positions who should be held to account and are repeatedly getting away with their failures
and cover-ups, just as they were doing in the banking sector. As somebody holding an academic doctorate
myself one can only despair at the corrupt practices that are going on in the academic world because, along with
regulatory bodies these are two institutions in our society where we ought to be able to depend on total honesty,
transparency and trustworthiness.
It’s a dense and at times exhausting read. But Goldacre has done a decent job of making the issue accessible to a wide audience with a direct interest, from patients to practising doctors and academics. You can skim a lot of the book to get the general gist, or you can read it in details without following the links, or you can dig into research material he drew on and has laid out in meticulous footnotes and citations. He concludes the original edition with practical suggestions about what individual people can do to improve things, often simply by asking questions.
I read the second edition, which has a “what happened next” chapter about the reaction to the first edition. As he had predicted, there was a backlash in an attempt to discredit him — but there was also a lot of covert feedback from industry personnel acknowledging the problems and considering how to improve things. While there’s always a “the lurkers support me in email” issue with uncredited sources, he does also offer some examples of companies which have publicly moved to improve transparency.
Bad Pharma is an angry but rational examination of a real problem that affects millions of people, including almost anyone reading this review. It’s a worthwhile read, even if it makes for uncomfortable reading for patients, doctors and companies alike.
Many other users have posted detailed reviews, some in pretty unequivocal praise of this book, others, not so much, so I don't need to. I'll tell you what though, as a result of reading it, I'll be asking some pointed questions of my GP. About a certain drug which, while quite similar to a much cheaper generic predecessor, is still under patent to one of the game's biggest players - do I really need it at all? It doesn't seem to be doing anything for me now, but it does have side-effects.... and why did he ask me which chemist I use to fill my prescriptions, and suggest, apropos of nothing, that I use the one next door to the surgery, rather than another nearby, or Boots a short way up the high street? Hmmm.....
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