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Badass: Making Users Awesome by [Sierra, Kathy]

Badass: Making Users Awesome [Print Replica] Kindle Edition

4.5 out of 5 stars 50 customer reviews

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Editorial Reviews


"In BADASS: Making Users Awesome, Kathy Sierra -- one of our brightest business minds -- offers up a surprising insight into what makes certain offerings shine in a competitive marketplace. Believe it or not, many people don't care how awesome your product is. Instead, they care about how awesome they are when they use your product. If you can tap into that motivation, you've got gold. This books shows you how."
-- Daniel H. Pink, author of To Sell is Human and DRIVE

"Every once in a while, someone comes along who sees the world more clearly, and helps you to do the same. Every time I read Kathy Sierra, or hear her speak, I feel smarter, more thoughtful, and more caring. She has that gift of making everyone around her better. But what's even more special, the "better" she helps you with is the ability to help other people get better! Genius!"
-- Tim O'Reilly, Founder and CEO of O'Reilly Media

"Kathy Sierra wants you to understand this: If your users like themselves better when they use what you make, they'll recommend it with a fervor money simply cannot buy. No one gets this more clearly than Sierra, and "Badass" is her way of helping you get it too."
-- Clay Shirky, author of Here Comes Everybody and Cognitive Surplus

"Your users will love you for reading this book and following Sierra's
"A smart, fast read on how to make great products." 
-- Scott Berkun, author of The Myths of Innovation and Confessions of A Public Speaker

About the Author

Kathy Sierra created the award-winning Head First series that has sold over 1 million copies, and includes the longest-running tech bestsellers of the past decade. Her background is in developing education games and software for the motion picture industry, and she also created the first interaction design courses for UCLA Entertainment Studies. For more than 15 years she's been helping large companies, small start-ups, non-profits, and educators rethink their approach to user experience, and build sustainable, genuine loyalty.

Product details

  • File Size: 34147 KB
  • Print Length: 294 pages
  • Simultaneous Device Usage: Unlimited
  • Publisher: O'Reilly Media; 1 edition (January 29, 2015)
  • Publication Date: February 18, 2015
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • ASIN: B00VAUIM18
  • Text-to-Speech: Not enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Not Enabled
  • Enhanced Typesetting: Not Enabled
  • Amazon Best Sellers Rank: #97,152 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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