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Badass: Making Users Awesome Paperback – February 23, 2015
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Badass: Making Users Awesome
Do the enduring successful products and services share common attributes? Can we learn by studying them? Can we reverse-engineer “sustainable success”? Not exactly.
The answers to what makes a sustainable bestseller aren’t in the successful product. The answers are in the successful product’s users. It’s not the product success that matters most, it’s the successful results of those who use it. Repeatedly. Consistently. Sustainably.
The answer to a sustainable bestseller is to shift the focus from making an awesome product to making an awesome user of that product. The answer lies is helping users become badass not just at using the product, but at whatever it is the product can help them do and be. And some of those answers are surprising, counterintuitive, but can be implemented by anyone at any stage in a product’s development. Even if you can’t improve your product, you can still improve your user’s experience by designing for what happens after they use it.
Badass: Making Users Awesome is a course in how to create a context in which users can become more skillful, and, most importantly, to stay motivated to keep moving forward. Everything our users experience is part of that context, and even the smallest improvements can have a dramatic impact.
About the Author
Top customer reviews
Now she describes the "special sauce" in this book. With a light language, and many pictures, the pages are read like a comic. Apart of being fun the ideas contained there are very powerful, useful and implementable.
The chapter "Removing cognitive blocks" worths the price of the book alone.
If you are working on any business that relates to teaching, communicating to your peers, PowerPoint, design, even writing, etc... This book will be a valuable resource on how to do things the most simplest and efficient way.
Props to the author, great work here!
Most recent customer reviews
A good book for learning how to define what you want to solve and how.
And send author back to the books writing school.Read more