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Badass: Making Users Awesome Paperback – February 23, 2015
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Badass: Making Users Awesome
Do the enduring successful products and services share common attributes? Can we learn by studying them? Can we reverse-engineer “sustainable success”? Not exactly.
The answers to what makes a sustainable bestseller aren’t in the successful product. The answers are in the successful product’s users. It’s not the product success that matters most, it’s the successful results of those who use it. Repeatedly. Consistently. Sustainably.
The answer to a sustainable bestseller is to shift the focus from making an awesome product to making an awesome user of that product. The answer lies is helping users become badass not just at using the product, but at whatever it is the product can help them do and be. And some of those answers are surprising, counterintuitive, but can be implemented by anyone at any stage in a product’s development. Even if you can’t improve your product, you can still improve your user’s experience by designing for what happens after they use it.
Badass: Making Users Awesome is a course in how to create a context in which users can become more skillful, and, most importantly, to stay motivated to keep moving forward. Everything our users experience is part of that context, and even the smallest improvements can have a dramatic impact.
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It does refer a collection of books as one-star reviewer said, but the way I see is how she connected them to form one "product", which what I mean by that, is this book. The final product is much more powerful than the sum of individual ones. It is similar to what I felt with iPhone in early days - Apple didn't invent any of individual technologies used. They found right combination of existing technologies and ideas to build a product they envisioned, IMHO.
I didn't buy Kindle version. I can see reading this on a kindle can be challenging.
I am surprised that this book does not have thousands of 5 stars yet. Adding one toward that now.
For example, let's say you want to become really good at photography. You buy a camera, a tripod, books on the subject, and Adobe Photoshop all in hopes of becoming bad-ass at photography. However, if any of those tools fail to help you achieve this bigger goal either the user will find a tool that does or just give up feeling the entire process has been made to hard and maybe even too expensive.
The author goes on to outline how to help users achieve their goal through your product/service. Basically, she outlines a teach method that research has shown to work really well for people in general.
This is one book that stays on my bookshelf, because I will read it again. As it has been a great asset in developing my overall skills in user experience design.
Most recent customer reviews
A good book for learning how to define what you want to solve and how.