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Balls!: 6 Rules for Winning Today's Business Game Hardcover – January 28, 2005
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From the Inside Flap
Do you have what it takes?
In today's ultra-competitive economy, every business large or smalland every managerold or newneeds BALLS! to succeed. Having BALLS! means following six simple yet crucial rules for winning today's business game. You must be:
- Brave enough to take risks
- Authentic enough to follow tried and true business practices
- Loud enough to attract serious attention
- Loving enough to care for your employees and customers
- Spunky enough to do things differently
- !nspired and excited enough to GO! and make something happen
BALLS! is full of fantastic ideas and hard-won wisdom from leaders at top-performing businesses who have invented or discovered unconventional ways to achieve success that you can use to improve the performance of your business and boost your own career.
You'll find out how:
- Lonnie Benson parlayed a $350 loan into a $60 million-a-year business called Who's Calling
- Rob Harris ditched his job as a psychotherapist to launch Pacific Market International, a global trading and marketing company
- Kenny Dichter and Jesse Itzler of Marquis Jet Partners made the skies friendlier by inventing a business model for renting corporate jets
- Kit Jeerapaet of duPont Registry created a new way to shop for high-end luxury cars onlineand saved the jobs of his coworkers in the process
BALLS! is packed with many real-world lessons gathered from interviews with top executives at several of the nation's fastest-growing businesses. They share their stories of successand failurein today's intensely competitive economy.
BALLS! also features a special "Snag the Ideas" section at the end of each chapter, offering specific tips for improving business processes, increasing revenue, and enhancing profits. "Sometimes it only takes one good idea to make a huge difference," says Alexi. "Snag an idea from the book and make it your own by doing something really ballsy with it!"
Based on proven principles and practical, effective business strategies, BALLS! offers uncommon advice and innovative ideas for competing successfully. It is designed to serve as your handy guide and personal coach for winning the business game.
From the Back Cover
Put the 6 rules together and you get BALLS!
BALLS! is filled with real-world lessons from top executives at several of the nation's fastest-growing businesses. Learn how they've followed the rules to win the business game and how you can snag their innovative ideas to turn your company into a winning team.
"If you want to become a successful leader in business today, you must commit yourself totally to your company and to your company's customers. You must be an enthusiastic and credible cheerleader for your company at all times. You must be a positive and energizing role model, both inside and outside the company. Alexi Venneri is just this type of role model: bold, creative, and caring."
— Jeffrey J. Fox, author of How to Become a Rainmaker, How to Become a Great Boss, and How to Become CEO
"An extremely successful blend of storytelling, advice, and wisdom. It's an inspiring book filled with useful anecdotes and marvelously detailed case studies, presented with humor and intelligence."
— Lou Tice of The Pacific Institute and author of Smart Talk
"This book is addictive. I started skimming it and then drilled down into the examples, ideas, and new-think approaches. I found it engaging and motivational. BALLS! is packed with real-world examples of how to leverage existing assets, whether they are human assets, technological assets, or financial assets. Read this book. It will make a difference for you and your company."
— Larry Chase, publisher of Web Digest for Marketers and author of Essential Business Tactics for the Net
"BALLS! will inspire you. It's a guide for revving up the passion in your workplace. You'll discover how to enhance your sales processes, motivate your employees, and pursue your company's full potential. Read this profound book and your spirit will bounce back."
— Dan Fine, President of Fine Business Solutions
"Being Brave, Authentic, Loud, Lovable, and Spunky simply makes sense. Put these qualities together and you get a winning combination for any game. This innovative book is like getting a pep talk from your favorite coach."
— Mark Spangler, CEO of Spangler Investments
- Publisher : Wiley; 1st edition (January 28, 2005)
- Language : English
- Hardcover : 208 pages
- ISBN-10 : 0471712728
- ISBN-13 : 978-0471712725
- Item Weight : 11.9 ounces
- Dimensions : 5.69 x 0.92 x 8.66 inches
- Best Sellers Rank: #5,758,859 in Books (See Top 100 in Books)
- Customer Reviews:
Top reviews from the United States
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In fact, I am an avid highlighter - highlighting every key thought to come back to the next time I pick up the book. I didn't need my highlighter for this book. It's for sale in like-new condition.
Alexi Venneri does come off as having boundless enthusiasm and if I were ever into team sports, I would be glad if she were head cheerleader for my team. But, that is really the substance of the book. These are not so much "Rules for Winning" as they are favorite cheers.
I did get a kick out of learning about her boss in the "B" section of the book. He is a worthy entrepreneurial role model. The rest of the "case studies" are from other people in her employer's company or their client-companies. The stories are spun or cherry-picked to fit the acronym. It's a little like the tail is wagging the dog. Research was not conducted to find out what works in today's business games. For that matter, what these games are was never defined, let alone rules identfied. Instead, it's more like a 2005, white-collar version of Studs Terkel stories fitting into BALLS categories. And I'm not enticed to try any of them. For example, I would never hire actors to picket a competitor's conference (I gasped when I read this one.)
In the final analysis, I.C.B.I.S.T.R.A.B.W.A.A.F.A.T. (I can't believe I spent time reading a book with an acronym for a title).
If you really want to learn how REAL companies are finding unique ways to stay ahead of their competitors then you need this book. I was very pleasantly surprised to find a business book that actually was a true page turner, one that I couldn't put down. You can also relate to all of the companies since the book includes ideas "you can snag" from all sizes of companies and all industries. It's about time a book like this came along.
I think she's somehow managed to package her personality to a great extent in this quick read, and I was forcefully impressed with one message: to get your enterprise noticed ahead of the pack, you need a positive, pro-customer attitude, but also some temerity and you have to give yourself permission to be a little outragious. Just that single lesson, which for me translated into creating attention without spending tons on advertising, was worth it.
So I've ordered a few more for my friends in the same business (but not for my competitors!)
I also found some very handy tips for creating committed customers and managing those realtionships. Tips like, Always deliver gifts in person, remind us that people, not products or even companies, make us successful human beings.
I highly recommend this book to ANYONE who ever has to meet with a client.