|Digital List Price:||$9.99|
|Print List Price:||$19.99|
Save $11.00 (55%)
Banking on Digital Growth: The Strategic Marketing Manifesto to Transform Financial Brands Kindle Edition
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Customers who bought this item also bought
--Brett King, bestselling author of Bank 4.0 and host of Breaking Banks radio show
"The banking industry is being disrupted by the changes brought about by modern digital technology. No place is this more evident than in financial marketing. In Banking on Digital Growth, James Robert Lay helps financial executives (marketers) navigate and take advantage of these changes with clarity and purpose."
--Jim Marous, copublisher of The Financial Brand and owner and CEO of the Digital Banking Report
"Having spent half my life in FinTech and then years researching the relationship between banks, brands, technology, and the poor consumer through the perspective of my concept of 'Emotional Banking™,' there is little that I haven't seen debated on the topic, but James Robert's perspective is crisp and clear while tackling big topics banks need to focus on if they are to complete their digital journeys and stay in the financial services game."
--Duena Blomstrom, author of Emotional Banking, keynote speaker, and cofounder and CEO of PeopleNotTech
"Financial marketing continues to be in an ever-changing state of flux. Change is hard for anyone. But over the years I have watched James Robert freely share his digital marketing research and insight with thousands of bank and credit union marketers at multiple Financial Brand forums. He never holds anything back as I know his passion is to truly help empower financial brand marketing teams with practical and simplified strategies that generate leads. This is exactly what he does in Banking on Digital Growth."
--Jeffry Pilcher, CEO and president, The Financial Brand
"Digital growth requires so much more than just a focus on technology. In Banking on Digital Growth, James Robert shares exactly how banks and credit unions can transform their marketing and sales by strategically planning, building, and optimizing a unified digital experience built around bringing people together for good. I know the insights he shares will help any financial brand searching for digital growth."
--Bryan Clagett, director of strategic initiatives at StrategyCorps
"Being digital requires financial brands to establish trust and create consumer value far more quickly and long before a consumer talks to someone...if they talk to anyone at all. The time frame to create value is shorter than ever! In Banking on Digital Growth, James Robert unlocks the secrets of how trust is built and value is created through digital marketing experiences that are centered around people."
--Mark Sievewright, founder and CEO, Sievewright & Associates
"The speed of consumer and competitor change is outpacing financial brands in exponential ways. And what got us to where we are today will not get us to where we need to go tomorrow. Everything we do must be focused around people with feelings and emotions. Human beings with hopes and dreams. I'm glad James Robert is calling our entire industry to a higher standard of marketing and sales strategy in Banking on Digital Growth, because the time is now for the industry to change and adapt to the desires and expectations of the people we serve."
--Brandon Michaels, president and CEO, JSC Federal Credit Union
"Data is at the heart of everything we should be doing as a financial industry. James Robert Lay's Banking on Digital Growth is the blueprint on how we can use that data to not only generate 10x more deposits and growth, but how we can use data to build and maintain more trust and achieve better relationships with people. This is not only a book for marketers. It's a must-read for all financial strategists and executives as James Robert clearly lays out a better path forward to remain relevant and competitive in a commoditized business."
--Rodney Showmar, president and CEO, Arkansas Federal Credit Union
"James Robert gets it. Banking on Digital Growth has a unique perspective on how to refresh your marketing and digital strategy to truly connect with consumers. James Robert's approach is exactly what your financial brand and the industry needs to continue growing."
--Devon Lyon, VP, strategic research and risk management at Direct Federal Credit Union
"Data is the oil of digital. But to truly have an impact and create value, data needs stories and digital stories need data. Because without an emotional context, both data and story are dead. In Banking on Digital Growth, James Robert breathes new life in financial brand marketing and sales strategies with a blueprint to tell digital stories that sell."
--Naveen Jain, president and founder, CULytics
"I consider James Robert Lay to be one of the leading experts in digital marketing and strategy. I have worked with him many times over the years, not only as a subject-expert for presentations but also as a general source of knowledge about current trends in the digital marketing landscape. His new book delivers eye-opening information about shifts in consumer behavior and expectations and provides financial institutions with new understanding, approaches, and strategies to overcome our digital hesitation and embrace the actions that will help us stay relevant to the new digital-focused consumer."
--Tom McWilliams, CMP, CCUE, CUDE, senior vice president, Mississippi Credit Union Association
"As I guide the strategic planning process of financial institutions all over the country, I see them stuck in an era that has already passed. And they don't even know the era has changed. The era of traditional print or broadcast marketing is going, going, gone. I see these teams dabbling in social media and calling it 'digital marketing.' I see them spending hard earned money on antique methods then sifting through disappointing results. What has happened? Well, the good old days of marketing are gone. But how do financial brand marketing, sales, and leadership teams even begin to clearly think about how they can emotionally connect with digital consumers? Every day it seems like there are new tools, technologies, and digital channels to choose from. In Banking on Digital Growth, James Robert lays before us the key to the present and the future of marketing. He simplifies digital marketing into a 12-point strategic marketing manifesto that boldly calls financial brand leaders to break free from legacy thinking, systems, and habits that threaten to hold them back."
--Tim Harrington, CPA, president, TEAM Resources
"It is time for every business to elevate marketing to the strategic level it deserves. James Robert tackles this issue with research, experience, and empathy. Marketing (with a capital M) is an investment, not an expense. Moving beyond 'dabbling in digital' will help businesses grow and reach consumers as they want to be reached, as well as developing proof of the return on investment. James Robert's tenure in credit unions and community banks' digital marketing space provides a broad, yet deep, swath of knowledge of which credit union and community bank leaders should take advantage."
--Sarah Snell Cooke, principal, Cooke Consulting Solutions
About the Author
- Publication Date : May 19, 2020
- File Size : 3200 KB
- Word Wise : Enabled
- Publisher : Lioncrest Publishing (May 19, 2020)
- Print Length : 282 pages
- Language: : English
- ASIN : B0872PN1H3
- Text-to-Speech : Enabled
- Screen Reader : Supported
- Enhanced Typesetting : Enabled
- X-Ray : Not Enabled
- Simultaneous Device Usage : Unlimited
- Lending : Enabled
- Best Sellers Rank: #250,285 in Kindle Store (See Top 100 in Kindle Store)
- Customer Reviews:
Top reviews from the United States
There was a problem filtering reviews right now. Please try again later.
My approach working with clients has always been we plan, we build, we grow, and digital marketing plays a role in each of these stages. So I was so pleased to finally find a book that addresses how Digital marketing can help you build that lasting relationship with your clients and truly nurture it to provide them with the personalized experience they seek. This is a must-read for every banking executive regardless of job function, as FIs need to embrace a growth mentality across all functions. I will be recommending this book to my clients. Hats off to James Robert Lay for a great read. This is my new digital marketing go-to guide.
Interestingly, the idea behind is very distinct and I would say - not conventional. It transformed my understanding of digital growth.At the same time, the author's thoughts are practical, understandable and they resonated with me. It well addresses the current challenges faced by traditional financial institutions.
I would recommend to anyone interested in the growth and/or digital strategy of the financial institution.
James Rober offers a transformative message for practitioners and leaders that is actionable and aimed at generating value as your main competitive advantage!
I highly recommend Banking on Digital Growth to my friends, colleagues, and anyone who wishes to succeed in the fast-changing world of financial technologies and marketing!
This book isn't another poetic muse about digital what-ifs. Instead, he delivers a plan filled with practical examples and supporting data to get your organization on board with the change necessary to thrive when so many institutions are coasting into obsolescence.