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Banking on Digital Growth: The Strategic Marketing Manifesto to Transform Financial Brands by [James Robert Lay]

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Banking on Digital Growth: The Strategic Marketing Manifesto to Transform Financial Brands Kindle Edition

4.7 out of 5 stars 41 ratings

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Length: 282 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled
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Editorial Reviews


"In Banking on Digital Growth, James Robert Lay makes the case for a fundamental shift in brand alignment for financial institutions. Calling out the fourth industrial revolution as a revolution in engagement and marketing, he shows that unless you have a digital blueprint for your brand, you simply won't be able to scale, respond, and get out of the circle of chaos. He's bang on--read the book, build the blueprint, and maybe you'll survive."
--Brett King, bestselling author of Bank 4.0 and host of Breaking Banks radio show

"The banking industry is being disrupted by the changes brought about by modern digital technology. No place is this more evident than in financial marketing. In Banking on Digital Growth, James Robert Lay helps financial executives (marketers) navigate and take advantage of these changes with clarity and purpose."
--Jim Marous, copublisher of The Financial Brand and owner and CEO of the Digital Banking Report

"Having spent half my life in FinTech and then years researching the relationship between banks, brands, technology, and the poor consumer through the perspective of my concept of 'Emotional Banking™,' there is little that I haven't seen debated on the topic, but James Robert's perspective is crisp and clear while tackling big topics banks need to focus on if they are to complete their digital journeys and stay in the financial services game." 
--Duena Blomstrom, author of Emotional Banking, keynote speaker, and cofounder and CEO of PeopleNotTech

"Financial marketing continues to be in an ever-changing state of flux. Change is hard for anyone. But over the years I have watched James Robert freely share his digital marketing research and insight with thousands of bank and credit union marketers at multiple Financial Brand forums. He never holds anything back as I know his passion is to truly help empower financial brand marketing teams with practical and simplified strategies that generate leads. This is exactly what he does in Banking on Digital Growth."
--Jeffry Pilcher, CEO and president, The Financial Brand

"Digital growth requires so much more than just a focus on technology. In Banking on Digital Growth, James Robert shares exactly how banks and credit unions can transform their marketing and sales by strategically planning, building, and optimizing a unified digital experience built around bringing people together for good. I know the insights he shares will help any financial brand searching for digital growth."
--Bryan Clagett, director of strategic initiatives at StrategyCorps

"Being digital requires financial brands to establish trust and create consumer value far more quickly and long before a consumer talks to someone...if they talk to anyone at all. The time frame to create value is shorter than ever! In Banking on Digital Growth, James Robert unlocks the secrets of how trust is built and value is created through digital marketing experiences that are centered around people."
--Mark Sievewright, founder and CEO, Sievewright & Associates

"The speed of consumer and competitor change is outpacing financial brands in exponential ways. And what got us to where we are today will not get us to where we need to go tomorrow. Everything we do must be focused around people with feelings and emotions. Human beings with hopes and dreams. I'm glad James Robert is calling our entire industry to a higher standard of marketing and sales strategy in Banking on Digital Growth, because the time is now for the industry to change and adapt to the desires and expectations of the people we serve."
--Brandon Michaels, president and CEO, JSC Federal Credit Union

"Data is at the heart of everything we should be doing as a financial industry. James Robert Lay's Banking on Digital Growth is the blueprint on how we can use that data to not only generate 10x more deposits and growth, but how we can use data to build and maintain more trust and achieve better relationships with people. This is not only a book for marketers. It's a must-read for all financial strategists and executives as James Robert clearly lays out a better path forward to remain relevant and competitive in a commoditized business."
--Rodney Showmar, president and CEO, Arkansas Federal Credit Union

"James Robert gets it. Banking on Digital Growth has a unique perspective on how to refresh your marketing and digital strategy to truly connect with consumers. James Robert's approach is exactly what your financial brand and the industry needs to continue growing."
--Devon Lyon, VP, strategic research and risk management at Direct Federal Credit Union

"Data is the oil of digital. But to truly have an impact and create value, data needs stories and digital stories need data. Because without an emotional context, both data and story are dead. In Banking on Digital Growth, James Robert breathes new life in financial brand marketing and sales strategies with a blueprint to tell digital stories that sell."
--Naveen Jain, president and founder, CULytics

"I consider James Robert Lay to be one of the leading experts in digital marketing and strategy. I have worked with him many times over the years, not only as a subject-expert for presentations but also as a general source of knowledge about current trends in the digital marketing landscape. His new book delivers eye-opening information about shifts in consumer behavior and expectations and provides financial institutions with new understanding, approaches, and strategies to overcome our digital hesitation and embrace the actions that will help us stay relevant to the new digital-focused consumer."
--Tom McWilliams, CMP, CCUE, CUDE, senior vice president, Mississippi Credit Union Association

"As I guide the strategic planning process of financial institutions all over the country, I see them stuck in an era that has already passed. And they don't even know the era has changed. The era of traditional print or broadcast marketing is going, going, gone. I see these teams dabbling in social media and calling it 'digital marketing.' I see them spending hard earned money on antique methods then sifting through disappointing results. What has happened? Well, the good old days of marketing are gone. But how do financial brand marketing, sales, and leadership teams even begin to clearly think about how they can emotionally connect with digital consumers? Every day it seems like there are new tools, technologies, and digital channels to choose from. In Banking on Digital Growth, James Robert lays before us the key to the present and the future of marketing. He simplifies digital marketing into a 12-point strategic marketing manifesto that boldly calls financial brand leaders to break free from legacy thinking, systems, and habits that threaten to hold them back."
--Tim Harrington, CPA, president, TEAM Resources

"It is time for every business to elevate marketing to the strategic level it deserves. James Robert tackles this issue with research, experience, and empathy. Marketing (with a capital M) is an investment, not an expense. Moving beyond 'dabbling in digital' will help businesses grow and reach consumers as they want to be reached, as well as developing proof of the return on investment. James Robert's tenure in credit unions and community banks' digital marketing space provides a broad, yet deep, swath of knowledge of which credit union and community bank leaders should take advantage."
--Sarah Snell Cooke, principal, Cooke Consulting Solutions

About the Author

JAMES ROBERT LAY is one of the world's leading digital marketing authors, speakers, and advisors for financial brands. As the founder and CEO of the Digital Growth Institute, he has guided more than 520 financial brands on a mission to simplify digital marketing strategies that empower banks and credit unions to generate 10X more loans and deposits. His insights have been featured in outlets including US News and World Report, The Financial Brand, American Banker, CU Times, and CU Journal. James Robert has also spoken at 200+ events and leads the CUES School of Strategic Marketing while lecturing at universities throughout the United States.

Product details

  • Publication Date : May 19, 2020
  • File Size : 3200 KB
  • Word Wise : Enabled
  • Publisher : Lioncrest Publishing (May 19, 2020)
  • Print Length : 282 pages
  • Language: : English
  • ASIN : B0872PN1H3
  • Text-to-Speech : Enabled
  • Screen Reader : Supported
  • Enhanced Typesetting : Enabled
  • X-Ray : Not Enabled
  • Simultaneous Device Usage : Unlimited
  • Lending : Enabled
  • Customer Reviews:
    4.7 out of 5 stars 41 ratings

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4.7 out of 5 stars
4.7 out of 5
41 global ratings
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