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Barack, Inc.: Winning Business Lessons of the Obama Campaign 1st Edition

3.5 out of 5 stars 100 customer reviews
ISBN-13: 978-0137022076
ISBN-10: 0137022077
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Editorial Reviews


As featured on ABC News Now and Marketwatch Radio Network.  Also featured in The New York Post, Investors Business Daily, CNN.com, The Boston Globe, Globe & Mail, CIO Insight, The Fort Worth Star-Telegram, and many others.

From the Back Cover

What can business leaders learn from Barack Obama's improbable victory?  A great deal, says this brief, readable book,  which spells out the lessons of the Obama campaign and goes on to illustrate them, citing companies that have used similar techniques to succeed.  Obama ran a nearly flawless campaign that stayed on message, attracted tens of thousands of dedicated volunteers, and collected a record flood of dollars from donors large and small.  But his triumph was also to use social networking to create a vast online community that has changed politics forever.  And that's precisely what businesses need to do.  In a soundbyte, Obama's threefold approach was (1) to keep his cool, (2) to apply to politics the social technologies of the Internet, including blogs, texting, and viral videos, and (3) to embody in himself the change that he meant to bring to the country.  None of these goals are as simple as they sound. Barack, Inc., not only spells them out clearly but offers actionable lessons that businesspeople can apply, beginning tomorrow. "Change" has become a tired political cliché, but Obama gave it new life by persuading a solid majority of voters that he could lead them to a whole new kind of politics and government, transcending the petty partisanship of recent years.  And he himself embodied that change.  "We are the ones we've been waiting for," he told his rallies.  "We are the change we seek. . . . Let's go change the world." Just so, says this important book, business leaders must embrace change and become the change they offer.  Only then will their constituencies -- shareholders, employees, suppliers, customers -- follow them to achieve it.  But having done that, their companies will have become communities -- and the authors tell us that community, in addition to products and profits, is what business is about in the Web 2.0 world of the 21st century.


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Product Details

  • Hardcover: 192 pages
  • Publisher: FT Press; 1 edition (January 15, 2009)
  • Language: English
  • ISBN-10: 0137022077
  • ISBN-13: 978-0137022076
  • Product Dimensions: 5.8 x 0.8 x 9.1 inches
  • Shipping Weight: 14.1 ounces
  • Average Customer Review: 3.5 out of 5 stars  See all reviews (100 customer reviews)
  • Amazon Best Sellers Rank: #2,480,187 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By L. C Glover VINE VOICE on March 1, 2009
Format: Hardcover Vine Customer Review of Free Product ( What's this? )
The book is a very quick read which usually translates to very little substance. This book is no exception to the rule. The authors, Barry Libert & Rick Faulk, seem to have an agenda to push social networking in the marketing space which their company specializes in. The world would be better off if they had not published this book -- there would be more trees in the world.

There is very little in the book regarding business related topics and leadership. The elements that are in the book are very simplistic and nothing new. The description of the Obama campaign makes it sound like Obama did nearly absolutely everything perfect which we know is not possible for an effort over two years long. So, the authors seem to have rose colored glasses on which gets a bit annoying as you read the book.

The book also does not mention that his opponents did not do a good job of using technology, thus making his effort seem that much more impressive. Obama's campaign did a good job of using the latest technology and using their volunteers well. The book would have been much more useful to go into greater detail on how the logistics of the campaign were conceived and executed so well. Also, the book does not try to quantify what types of business would benefit from the social network approach to marketing.

I gave the book two stars as the writing was not bad but lacks anything useful or substative. Do not waste your money on this book!

The keypoints from the book are:

Chapter 2 (Be cool):
* Ignore the sideshows - keep your eye on the center ring.
* Fix the problem; forget the blame.
* Play hardball when necessary.
* Vent outside the tent.
* Adjust to the moment.
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Format: Hardcover Vine Customer Review of Free Product ( What's this? )
Big white margins, large print, less than 150 pages of actual content, a hard cover... where was the environmental lobby when this thing got printed? Anyway, I ordered this book because of the unlikely success of the Obama campaign, hoping to glean some lessons for my business. I didn't really get it. What I got was a bunch of key points with very little explanation as to how to go about it. I signed up for social networking sites the day I incorporated my business, as the book strongly suggests, but after over a year all I've gotten are people from high school wanting to relive the good old days, not business contacts or referrals. With the authors being in the online social networking business, this was the primary advice I wanted out of the book and didn't get.

One problem as mentioned in other reviews is that while the authors at least point you to the various technology-based portions of the Obama campaign, they fail to mention how the McCain campaign failed so miserably in this respect. As a lifetime resident of Indiana, a swing state for the first time I can remember, I was pummeled with Obama advertising. Everything from ads on local conservative radio stations to pressing "select" on my Dish Network remote gave me opportunities to learn about Obama, where the McCain campaign did absolutely nothing. Not only was I not told how they did what they did, I was not taught how not to fail by learning the mistakes of Obama's opponent.

There is very little here on general leadership or business tips, new or old. The book mostly a big praise-fest of the Obama campaign without getting into the nuts and bolts of the execution. I need the details, guys. If you love Obama obviously you'll love this book.
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Format: Hardcover Vine Customer Review of Free Product ( What's this? )
The fact is more young people, under 35 yrs old voted for Barack Obama than did those over 65. Considered the 1st true internet Prez, Obama knew & more importantly was surrounded by those who knew the way to stay connected with his young core audience. As noted in Barack, Inc., he embraced change...made it his platform. Afterall, that's what the people wanted. He made folks feel included noting his slogan "Yes WE can". Social Media is here to stay and businesses most learn how to use it and not ignore it. This book is good for businesses to take note on how to best use social media to their advantage. We all see the results of embracing these winning lessons. Former candidate Barack Obama is now President Obama. This man even fought hard to hold on to his Blackberry. Love it!!
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Format: Hardcover Vine Customer Review of Free Product ( What's this? )
Barack Obama's election is historic for many reasons and one reason that may not seem as obvious is Obama's successful use of technology and the modifications of his personal skills to help him win the Democratic nomination and later, the U.S. presidency. Not many political insiders gave Obama much of a chance when he announced his candidacy, but with some great organizing and excellent business strategy, Obama silenced his critics and won election as America's forty- fourth chief executive.

Many different factors helped Obama seal his victory and his strategy and personal conduct are the focus of this book. The book's two authors feel there is much to learn from the Obama campaign and the lessons go far beyond success at the ballot box. Obama's campaign strategies make a great blueprint for success in business and this book concentrates its efforts on the different ways that Obama utilized technology and mastered his own personality traits, strengths, and weaknesses to deliver a winning ticket.

This book demonstrates the many tools that Obama used to win and then relates them to the business world in a way that is sensible and understandable. Many of the lessons taught by the Obama campaign are obvious and many who read the book will recognize these different methodologies immediately because they are likely using them right now. Other lessons, however, are a little less obvious and can be applied as part of a winning business strategy. For example, many people know that Obama frequently mentioned the importance of change when he was on the campaign trail. But unlike others, Obama didn't just say this was a good idea- he practiced what he preached and became the change he espoused.
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