Barb heads up Social Centered Selling and is the co-author of The New Handshake: Sales Meets Social Media, the first book written on social selling.
She is the author of the Harvard Business Review article "Tweet Me, Friend Me, Make Me Buy" published in the July 2012 edition, and the invitation to write the article came from the HBR editors via Twitter.
Barb is recognized as one of the Top 25 Influential Leaders in Sales, a Top 25 Sales Influencer on Twitter and one of Top Sales World's Top 50 Sales and Marketing Influencers. Barb has a proven, 30-year track record in generating sales. She capped a corporate career at Microsoft, where she led sales teams and coached executives. Throughout her sales career, Barb has sold $1B in products and services.
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