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The Barefoot Spirit: How Hardship, Hustle, and Heart Built America's #1 Wine Brand by [Houlihan, Michael, Harvey, Bonnie]
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The Barefoot Spirit: How Hardship, Hustle, and Heart Built America's #1 Wine Brand Kindle Edition

4.8 out of 5 stars 39 customer reviews

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Length: 272 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled

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Editorial Reviews

Review

New York Times named "The Barefoot Spirit" #2 Best Seller in Business Investments for June 2013

"This is a warm, wonderful, inspiring book that entertains and motivates at the same time."
--Brian Tracy, Author of The Power of Self-Confidence

"Great read, great book. This story is beyond wine and the love of wine, it's about starting a business."
--Fran Tarkenton, Hall of Fame NFL Quarterback, Entrepreneur, & Sirius XM Radio Host of The Fran Tarkenton Show
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"It's an inspiration to see how they broke all the rules and still succeeded against all odds. For anyone contemplating starting a business, there are lessons to be learned here and an entertaining story as a bonus."
--Alan Caruba, Book Reviewer, National Book Critics Circle, Author and Columnist
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"I try to read all the books of the authors on my show and am just getting into The Barefoot Spirit.  It's one of the best books on entrepreneurship I've read." 
--Kip Marlow, Entrepreneur & Host of Entrepreneurs Club Radio
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"I thoroughly enjoyed The Barefoot Spirit. I will make it required reading because it tells a lovely story and it embodies so much of the entrepreneurial mindset. I loved the 'voice' of the book and storytelling is such a wonderful way to communicate. I believe students will find it a fun addition to their library and in the process they will learn the most important lessons of entrepreneurship!"
--Rebecca J. White, Professor, Entrepreneurship and James W. Walter, Distinguished Chair of Entrepreneurship Director, Entrepreneurship Center, The University of Tampa, John H. Sykes College of Business Tampa, Florida Outgoing President, United States Association for Small Business and Entrepreneurship

About the Author

Michael Houlihan and Bonnie Harvey, authors of The Barefoot Spirit: How Hardship, Hustle, and Heart Built a Bestselling Wine, started the Barefoot Wine brand in their laundry room in 1986, made it a nationwide bestseller, and successfully sold the brand to E&J Gallo in 2005. Starting with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles and create new markets.
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They were pioneers in what they termed "worthy cause marketing" and performance-based compensation. They held a comprehensive view of customer service, resulting in the National Hot Brand Award for outstanding sales growth in 2003 and 2004.
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They now share their experience and innovative approach to business as consultants, authors, speakers, mentors, and workshop leaders. Their book, The Barefoot Spirit, chronicles the history and lessons learned building the popular Barefoot Wine brand.

Product details

  • File Size: 3479 KB
  • Print Length: 272 pages
  • Publisher: Evolve Publishing; 1 edition (May 21, 2013)
  • Publication Date: May 31, 2013
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • ASIN: B00D4AQJ80
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #527,325 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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