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Bargain Fever: How to Shop in a Discounted World by [Ellwood, Mark]

Bargain Fever: How to Shop in a Discounted World Kindle Edition

3.8 out of 5 stars 45 customer reviews

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Length: 289 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Editorial Reviews

From Publishers Weekly

Americans love a bargain, and our passion for a good deal has sparked a paradigm shift in the retail industry. Journalist Ellwood offers surprising statistics that indicate that bargain shopping has become a permanent way of life. As a result, businesses have to operate differently, even those not traditionally associated with discounts. Buyers are informed, expectant, and entitled, and they hold all the power. Ellwood calls this new buying reality Shopping 3.0, and explores the effects of dopamine on the brain and the hormonal buyagra resulting from successful customer&'s experiences. While stereotypical bargain hunters may be low-income consumers, Ellwood shows that the wealthy are not immune to the thrill of a deal. He examines the Groupon phenomenon, yo-yoing air travel fares, J.C. Penney&'s disastrous Every Day Prices policy, and the emergence of super-fakes—counterfeit luxury items almost identical to the real thing. While Ellwood discloses intriguing tidbits about how American&'s shop, he also explains the vastly difference purchasing habits of the Chinese, Germans, and Japanese. Well-written and illuminating, Ellwood reveals the implications bargain shopping holds for American retailing not just in the present, but for years to come. Agent: Erika Storella, Gernert Company. (Oct.)

From Booklist

In 2011, most retailers sold 40 to 45 percent of their inventory at “some kind of promotional price” (10 years previously, it was 15 to 20 percent). And people seem to be more accepting about an advertised sale. In 2006, about a third of shoppers took a “70 percent off” sign at face value; now it’s two-thirds. This is a highly informative and entertainingly written book about a radical shift in the relationship between consumers and sellers. One can blame the recent economic slump for this sale-conscious mentality but not entirely. Consumers’ quest for the deal goes back a century or more. What we have now is an environment in which consumers demand bargains all the time, and sellers are always looking for new ways to convince consumers they’re getting a deal, even when they’re not. Like Paco Underhill (Call of the Mall, 2004), Ellwood helps us understand our own frame of mind as consumers while also providing insight into the point of view of the people whose products we buy. --David Pitt

Product details

  • File Size: 1105 KB
  • Print Length: 289 pages
  • Page Numbers Source ISBN: 1591845807
  • Publisher: Portfolio (October 17, 2013)
  • Publication Date: October 17, 2013
  • Sold by: Penguin Group (USA) LLC
  • Language: English
  • ASIN: B008EKOLRQ
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #891,387 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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45 customer reviews

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December 29, 2013
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