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Barking Up the Wrong Tree: The Surprising Science Behind Why Everything You Know About Success Is (Mostly) Wrong Hardcover – May 16, 2017

4.6 4.6 out of 5 stars 4,692 ratings

Wall Street Journal Bestseller

Much of the advice we’ve been told about achievement is logical, earnest…and downright wrong. In Barking Up the Wrong Tree, Eric Barker reveals the extraordinary science behind what actually determines success and most importantly, how anyone can achieve it. You’ll learn:


• Why valedictorians rarely become millionaires, and how your biggest weakness might actually be your greatest strength
• Whether nice guys finish last and why the best lessons about cooperation come from gang members, pirates, and serial killers

• Why trying to increase confidence fails and how Buddhist philosophy holds a superior solution
• The secret ingredient to “grit” that Navy SEALs and disaster survivors leverage to keep going
• How to find work-life balance using the strategy of Genghis Khan, the errors of Albert Einstein, and a little lesson from Spider-Man

By looking at what separates the extremely successful from the rest of us, we learn what we can do to be more like them—and find out in some cases why it’s good that we aren’t. Barking Up the Wrong Tree draws on startling statistics and surprising anecdotes to help you understand what works and what doesn’t so you can stop guessing at success and start living the life you want.

The%20Amazon%20Book%20Review
The Amazon Book Review
Book recommendations, author interviews, editors' picks, and more. Read it now

Customer reviews

4.6 out of 5 stars
4,692 global ratings

Customers say

Customers find the book full of interesting and helpful advice. They describe it as an incredibly enjoyable read, saying it makes learning new concepts fun. Readers also appreciate the humor and wit. They describe the writing as readable, approachable, and effective. Additionally, they mention the stories are fascinating, often illustrated by memorable anecdotes. Customers also say the book is simple to follow and provides clear steps to apply it in their lives.

AI-generated from the text of customer reviews

308 customers mention "Insight"305 positive3 negative

Customers find the book full of interesting and helpful advice. They say it provides actionable information to improve one's life. Readers also mention the writing style presents profound ideas in an entertaining manner. They say the theory is interspersed with really diverse and interesting examples that illustrate the concepts.

"Barking Up the Wrong Tree is the best self-help book I've read since Stephen Covey's 7 Habits of a Highly Effective Person nearly 30 years ago...." Read more

"...I literally have dozens of sections underlined. The information is straightforward, well-articulated, written in a conversational style, humorous...." Read more

"...His advice is well-researched and well-supported... and can result in massive improvements in your life, IF you're willing to do the work...." Read more

"...He keeps that promise and it’s one of the reasons why this is a great and helpful book.This book was valuable to me for several reasons...." Read more

270 customers mention "Readability"270 positive0 negative

Customers find the book incredibly enjoyable, engaging, and easy to read. They say it makes learning new concepts fun with its humor and incisive writing. Readers also mention the book is unique and presented with great stories.

"...It is really scary because reading this book has been life changing, making me look at everything I work on with a new, clearer perspective." Read more

"...The information is straightforward, well-articulated, written in a conversational style, humorous. It is easy reading. Very insightful...." Read more

"...His advice is well-researched and well-supported... and can result in massive improvements in your life, IF you're willing to do the work...." Read more

"...takes some of the best wisdom you'll find in self-help, makes it immensely entertaining, and doesn't sacrifice its quality to do so...." Read more

120 customers mention "Humor"120 positive0 negative

Customers find the book fun, funny, and enjoyable. They say the author injects humor into his writing, making it an informative read. Readers also mention the advice is priceless.

"...I have read half the book and feel like I just started reading. Barker is hilarious, the stories are fascinating, and the advice is priceless...." Read more

"...straightforward, well-articulated, written in a conversational style, humorous. It is easy reading. Very insightful...." Read more

"...and presents it to us weekly (and via this book) in a coherent, funny, well-written and extremely well-researched manner...." Read more

"...honestly, i couldn't put the book down - it's a light and fun in tone, but is absolutely packed with insight...." Read more

112 customers mention "Readable"106 positive6 negative

Customers find the book readable, approachable, and interesting. They say it's well-articulated, written in a conversational style, and effective. Readers also mention the writing is clear, easy to understand, and coherent.

"...The information is straightforward, well-articulated, written in a conversational style, humorous. It is easy reading. Very insightful...." Read more

"...their wisdom, and presents it to us weekly (and via this book) in a coherent, funny, well-written and extremely well-researched manner...." Read more

"This is a fascinating, expertly written, and thoroughly satisfying read...." Read more

"...to read (especially written in Eric's conversational style), easy to understand, and most-importantly, like his blogs, the information can easily be..." Read more

49 customers mention "Story quality"49 positive0 negative

Customers find the stories fascinating and relatable. They appreciate the author's nice job combining stories with research. Readers also mention the book shows both sides of the story.

"...Barker is hilarious, the stories are fascinating, and the advice is priceless...." Read more

"...The anecdotes pull readers in and the research keeps them there. Like many of the other reviewers I am a huge fan of Eric Barker’s blog...." Read more

"...What do I like about the book? First, it’s full of great stories that stay with you...." Read more

"...It isn't one-sided. It shows both sides of the story. Don't want to spoil it here for you but I promise I won't give too much away...." Read more

28 customers mention "Ease of use"25 positive3 negative

Customers find the book simple to follow, intelligently written, and hard to put down. They say it makes behavior science doable and provides clear steps to apply it in their lives. Readers also mention the book provides good tools like the WOOP formula to attain their goals.

"...'s contribution to the literature is unique in that it comes light and easy." Read more

"...It's rare to read a book this influential. And it's an easy and fun read to boot!5 stars all the way! Buy it!" Read more

"...I love the fact that it is written in a way that is so easy to understand with science and other insights to back it up...." Read more

"Eric has a flair for writing – fun, easy, and very tongue-in-cheek...." Read more

20 customers mention "Encyclopedia content"20 positive0 negative

Customers find the encyclopedia content relatable, with great examples and case studies. They also appreciate the sincere, realistic, and thoughtful writing style. Readers mention the book is packed with vivid, funny, inspiring stories of ingenuity, grit, and verbal illustrations. They describe the author as very human and personable.

"...Dozens of vivid, funny, inspiring stories of ingenuity, grit, and optimism here...." Read more

"...He comes across as a very human and personable individual...." Read more

"...It is also more practical than something like the subtle art of not giving a f* and ends each chapter with some quick summary action items...." Read more

"...This is a book composed of curated real life examples and research studies that give you a spring board for learning more about how to live better..." Read more

18 customers mention "Value for money"18 positive0 negative

Customers find the book insightful, valuable, and actionable. They say the advice is priceless and adds to its value and beauty.

"...Barker is hilarious, the stories are fascinating, and the advice is priceless...." Read more

"...There is so much actionable value in this book that, if you try to highlight everything that counts, you'll nearly highlight the whole thing...." Read more

"this is a treasure, cherish it, grasp it, love it, learn and learn and learn, Eric has taken topic after topic and traversed ins and outs of the..." Read more

"This book was well worth the money and time spent on it PLUS more. I haven’t spent this much time writing in book margins since college...." Read more

Easy, informative, and useful - this inspired me to take notes
5 out of 5 stars
Easy, informative, and useful - this inspired me to take notes
I have followed Eric Barker's blog on and off for a while, and when he published a book I was immediately interested. I am happy with where I am in my career and a book about success would not normally interest me, but for Barking Up the Wrong Tree, a combination of knowing the author's style and a focus on the research behind "success" attracted me. Shortly into the book, I realized that I wanted to remember what I was reading and starting doing something that I haven't while reading a book since college - taking notes. I took copious notes, since although the book is fairly brief, it has little fluff and lots of useful content that I wanted to remember. If you don't want to take notes, don't worry - each chapter has a summary of the key points at its end.Looking back at those notes, they're almost funny in how simple they are. Much of the content in "Barking Up the Wrong Tree" seems obvious, as if you already knew what you're reading, but never stopped to think about it. An example point: valedictorians aren't the world's high achievers, since they learn to succeed within a set of boundaries that don't exist outside of an educational environment. It seems almost self-evident when you pause to think about it, but reading summaries of the research behind these points backs them up and helps to make the point stick.There is/are plenty of tips and and guidance that Mr. Barker provides to help people looking to succeed in their careers, but I like that he spends time providing a rationale that success is more than climbing the ladder. A portion of the the book is dedicated to how to find success in life in a way that makes you happy. It sounds a little touchy-feely, but I know plenty of people who can use this advice, even those who aren't machiavellian by nature.Overall, I found this to be a great read. I found myself talking about it often with friends and family, though the common-sense nature of much of what I ended up describing didn't have them in awe of what I had read, as I generally discussed key points more. I'm still happy with it and have gifted the book to a friend as well, which now that I think about it, might be risky given the title. C'est la vie.Oh, and I'm not telling my kids the point about the valedictorians. They can hear that one when they're out of school.
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Top reviews from the United States

Reviewed in the United States on July 6, 2022
Barking Up the Wrong Tree is the best self-help book I've read since Stephen Covey's 7 Habits of a Highly Effective Person nearly 30 years ago. Barker condensed the last 20 years of productivity and success scientific research into his 300 page book during the writing of his blog for the last 10 years. This stuff is pure gold. I just wish I knew about this 20 years ago but the book was only written 5 years ago.
The first chapter tells you when to comply with the rules and when to strike out as a maverick. The second chapter tells you when you want to be a nice guy and when do you need to be cut throat. (Answer: pirates, drug dealers and prison gangs are successful by being nice for long term success. Short term relationships like used-car salesmen need to be cut-throat for short term quick gains.) The third chapter tells you when to quit, i.e. when you will never realistically make it, versus sticking to it with grit with tricks like making the struggle into a fun game. The fourth chapter is about when it pays to be an extrovert using social media or being an introvert diving into deep work Cal Newport style.
There is a lot of nuisance in this book so you will need to re-read sections, look at the end notes, and buy the books Barker references. This BOOK IS AWESOME!!! You will not be able to loan this book out because you will never get it back from your friends. I have read half the book and feel like I just started reading. Barker is hilarious, the stories are fascinating, and the advice is priceless. Barking Up the Wrong Tree will be a roadmap toward your success and keep you from banging your head against repeated failure.
I almost missed reading this book because the price was way too expensive when it first came out. I bought a used copy for $2 when I saw Barker's new book on the science of relationships. It is really scary because reading this book has been life changing, making me look at everything I work on with a new, clearer perspective.
15 people found this helpful
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Reviewed in the United States on October 31, 2024
I thought was a good read and definitely got the brain juices flowing. Love the studies and perspectives. Thank you
Reviewed in the United States on September 11, 2019
If you feel as if you're spinning your wheels and regularly running into walls... or just not being as successful (in ANY area of your life) as you'd like, get this book.

Don't plan to read it in one sitting. So far, I haven't been able to read more than a few pages before I experience an avalanche of "ah-HA!" moments, or at least things I need to stop and ponder.

But, I keep going. After over a month, I'm only at the end of Chapter 3... but my life has changed dramatically, incrementally, and for the better. Not quite a full 180, yet, but... yes, SO much better!

I can't imagine reading this on a tablet or Kindle. Get the paper version, instead. You'll be able to read a little, pause and think about it, maybe journal a bit... without your screen going dark and distracting you.

The biggest challenge may be to keep moving forward through this book. His advice is well-researched and well-supported... and can result in massive improvements in your life, IF you're willing to do the work. And, for me, most of this was in my own head.

Even if you get through just one chapter of this book, or maybe even half a chapter, I think you'll experience positive change and perhaps some relief. Give it a try.
One person found this helpful
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Reviewed in the United States on August 2, 2018
One of the real challenges in the self-help, self-development field is deciding who to read or listen to, who to take advice from. You can find information that covers the spectrum – from incorrect, confusing, unhelpful on one end to brilliant, insightful, transformational on the other. The problem is knowing which is which.

Barking Up The Wrong Tree by Eric Barker falls in the brilliant, insightful and transformational category. The title is a slight word play on the author’s last name – but it also tells a common story – so much of what has been taught about success is (mostly) wrong.

The book covers six major topics – 1) Should we play it safe? 2) Do nice guys finish last? 3) Do quitters never win 4) It’s not what you know, it’s who you know 5) Believe in yourself (sometimes) 6) Work or work-life balance.

These topics are covered in great detail and there are numerous scientific experiments to validate the conclusions advanced by Mr. Barker. For example, in Chapter 3, he brings up an excuse most people have used, “I need more __________.” “We always think we need more: more help, more motivation, more energy. But in our current world, we often need less. Fewer distractions, fewer goals, fewer responsibilities.” “You can do anything once you stop trying to do everything.” Such sound advice.

I literally have dozens of sections underlined. The information is straightforward, well-articulated, written in a conversational style, humorous. It is easy reading. Very insightful.

You will find a lot of helpful information in this book. Actually if you implement the lessons in the book, you will find this a transformational experience.
3 people found this helpful
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Top reviews from other countries

Ruth
5.0 out of 5 stars Such an entertaining and enjoyable read.
Reviewed in Canada on September 25, 2024
I really enjoyed "Barking Up the Wrong Tree." It's a funny, thoughtful, and entertaining book that really teaches you to look at things differently.
Arge
5.0 out of 5 stars Very good
Reviewed in Mexico on July 23, 2023
Nice book, he cares to explain why people is succeeding with a very particular approach.
Cliente Kindle
5.0 out of 5 stars Nice thoughts well written about life
Reviewed in Brazil on July 23, 2023
The book brings nice, interesting thoughts about life, and is nicely, well written. The book is worth reading by anybody engaged in living happily and healthy.

My recommendation is to read the book slowly and definitely not all at once. Readers should take their time to think about what was recently read, and, hence, enjoy each step of the reading.
Andriamiharimamy RAJAONISON
5.0 out of 5 stars Unexpectedly insightful
Reviewed in France on November 8, 2020
This book is not the usual success related and non-fictional book I’m used to read. It challenged my beliefs and showed helpful insights while keeping that sense of humor throughout the journey.
I definitely recommend this book.
Virgilio Postigo Cubo
5.0 out of 5 stars This book gives you some valuable ideas that you can use for achieving a successful life
Reviewed in Spain on December 8, 2018
This book gives you some valuable ideas that you can use for achieving a successful life that should include happiness, achievements, significance and legacy. The ideas are good and also is the journey that you do with this book: compelling stories, sense of humour and search for wisdom.

Some interesting ideas that you will find in this book are:
• Sometimes you have to be like an orchid instead of a dandelion and disobey the rules of conformity if you want to get great goals. Remember that Winston Churchill saved Great Britain by behaving differently. Identify your strengths and pick the right place to apply them.
• Good behaviour and cooperation wins over in the long term. Even pirates can teach you about honesty and generosity. After reading this book I am sure you will want to be a giver.
• In every occasion you have to decide which things you will fight for and which other things you will quit. For the things you want to fight for, you can help your willpower with a story that may include optimism, meaning and playing a game. Try, fail and learn, people regret most the things they did not do. Batman is not allowed to fail but you are.
• Networking is OK but making friends is better. Relationships are the key to happiness. Surround yourself with the people you want to be. If it is difficult for you to connect with people you can learn from hostage negotiators.
• Believing in yourself is nice, forgiving yourself is better. The author says that sometimes self-compassion may be better than self-esteem. I buy this idea; it can be a slower path but a wiser one.
• You can get a work-life balance if you want. This balance should include happiness, achievements, significance and legacy. Does it seem stressful? Making plans and getting what is good enough will reduce the stress. Genghis Khan can teach you to design a plan. What do you want? If you do not decide, the world will decide for you.
• Success is about alignment between who you are and where you choose to be. If you align your knowledge of yourself with your career and the people around you, it can form an upward spiral that leads to not only career success but also happiness and fulfilment.