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Basic Marketing: A Marketing Strategy Planning Approach, 17th Edition 17th Edition

4.3 out of 5 stars 73 customer reviews
ISBN-13: 978-0073381053
ISBN-10: 0073381055
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Condition: Used - Good
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Book Condition: No highlighting or underlining. Solid copy with some shelf wear. Tight binding.
Condition: Used: Good
Comment: No highlighting or underlining. Solid copy with some shelf wear. Tight binding.
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Product details

  • Hardcover: 758 pages
  • Publisher: McGraw-Hill/Irwin; 17 edition (October 16, 2008)
  • Language: English
  • ISBN-10: 0073381055
  • ISBN-13: 978-0073381053
  • Product Dimensions: 8.8 x 1.2 x 11 inches
  • Shipping Weight: 4.2 pounds
  • Average Customer Review: 4.3 out of 5 stars 73 customer reviews
  • Amazon Best Sellers Rank: #950,684 in Books (See Top 100 in Books)
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