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James Craig

Basic Typography: A Design Manual Paperback – September 1, 1990

by James Craig (Author)

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For designers, non-designers, and desktop publishers. Fine typography is timeless; typesetting technology may change, but there is only so much a good computer program can do. Using type creatively has more to do with aesthetics and common sense than it does with how the type is set, who sets it, or how much it costs. For guidance we can no longer look to the professional typographer for help; we are now the typographers.

Basic Typography explains clearly and simply how type works, so the designer and non-designer alike will be able to take full advantage of type's enormous potential. To help the reader find the necessary information quickly, the book is presented in a series of self-contained units that are grouped under three headings: Terminology, Design, and Copyfitting.

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About the Author

James Craig was born in Montreal, Canada. He studied fine art in Montreal and Paris before coming to the US. Mr. Craig received his B.F.A. from Cooper Union and his M.F.A. from Yale University. He lives in New York where he is the Design Director for Watson-Guptill Publications and the American Artist magazine. Mr. Craig is a member of the New York Art Directors Club, he teaches graphic design at The Cooper Union and lectures widely.

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Publisher ‏ : ‎ Watson-Guptill; Revised Edition (September 1, 1990)
Language ‏ : ‎ English
Paperback ‏ : ‎ 192 pages
ISBN-10 ‏ : ‎ 0823004511
ISBN-13 ‏ : ‎ 978-0823004515
Item Weight ‏ : ‎ 1.6 pounds
Dimensions ‏ : ‎ 8.5 x 0.5 x 11 inches

Best Sellers Rank: #4,706,230 in Books (See Top 100 in Books)
- #840 in Desktop Publishing
- #1,382 in Typography (Books)
- #3,791 in Art Encyclopedias

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James Craig

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James Craig, a well-known author of books on graphic design, was born in Montreal, Canada. He studied fine arts in Montreal and Paris before immigrating to the United States. He received his BFA from The Cooper Union and his MFA from Yale University. Now semi-retired, Mr. Craig was the Design Director for Watson-Guptill Publications and is a member of the New York Art Directors Club, Association Typographique Internationale (ATypI), Type Directors Club (TDC), Typophiles, and a past member of the American Institute of Graphic Arts (AIGA). He teaches typography and design at The Cooper Union and lectures widely.

www.DesigningWithType.com and www.DesigningWithType.com/5

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Theodore J. Duke

An excellent design manual

Reviewed in the United States 🇺🇸 on January 31, 2001

There are many books on typography and design. This is one of the better, if not the best, that I have read. It is readable as well as informative and comprehensive. Each topic is presented on a two-page spread with visual examples. A good book for the beginner and a good reference for those with more experience who are looking for a competent addition to their library.

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