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The Battle to Do Good: Inside McDonald's Sustainability Journey Hardcover – January 19, 2019

4.7 out of 5 stars 27 ratings

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Editorial Reviews

Review

"The Battle to Do Good: Inside McDonald's Sustainability Journey is a must-read even for those who are cynical about the business of corporate social responsibility." -The Economist

"If you're interested in the changing consumer marketplace and how societal demands will directly impact how you run cattle at home on the ranch, this book is definitely a page turner worth reading. It's insightful, honest and really gives a glimpse at the changing dynamics of retailers, supplier and consumer relationships." -BEEF Magazine

"Bob is a terrific storyteller - and man, does he have stories: battling with Greenpeace and People for the Ethical Treatment of Animals; collaborating with Environmental Defense Fund and World Wildlife Fund; engaging Dr. Temple Grandin, the animal welfare guru; enlisting big suppliers like Smithfield and Cargill; convening the beef industry to define sustainable beef; and getting buy-in from an ever-changing cast of McDonald's executives... His remarkable story is not just a great read about an enviable career, but a hero's journey through the history of sustainable business and what it takes to be a leader, sometimes against the greatest of odds." -Joel Makower, GreenBiz

"If you want to read something that will leave you with a great deal to think about regarding something you thought you knew, namely what seemingly 'faceless companies' think and do behind the scenes, this is one for you. This is an inspiring story of one man and his noble intentions as well as plenty to learn and take away, regardless of what you do or if you aspire to own a business." -The National Student

"A 'sustainability page-turner' is not a description one often finds associated with books in the usually heavy-going world of corporate responsibility. In the case of The Battle to do Good: inside McDonald's sustainability journey, just published in hardback by Emerald Publishing, the marketing claim rings true." --Corporate Citizenship

"If you want to read something that will leave you with a great deal to think about regarding something you thought you knew, namely what seemingly 'faceless companies' think and do behind the scenes, this is one for you. This is an inspiring story of one man and his noble intentions as well as plenty to learn and take away, regardless of what you do or if you aspire to own a business." --The National Student

Langert, who led McDonald's corporate social responsibility and sustainability efforts for 25 years, describes the company's experiences with sustainability issues and various battles with activists related to these issues, including climate change, animal rights, obesity, sourcing practices, deforestation, waste, a sustainable supply chain, values, Happy Meal toys, pesticides, the Amazon rainforest, sustainable beef, and making a difference, to provide insight into what to do and not to do in times of crisis and when dealing with activists and advocates. --Annotation ©2019 Ringgold Inc. Portland, OR (protoview.com)

About the Author

Bob Langert led McDonald's Corporate Social Responsibility & Sustainability efforts for more than twenty-five years before retiring in 2015. Currently he is a columnist and editor-at-large for the GreenBiz Group and Senior Sustainability Advisor for The Context Network, the premier global and agribusiness consulting firm in advancing agriculture. He has been engaged in social responsibility issues at a global level since the late 1980s, leading environmental affairs, animal welfare, and Ronald McDonald Children's Charities' grants. He was appointed McDonald's first vice president to lead sustainability in 2006 with contributions spanning sustainable fish, coffee, palm oil, beef, packaging, extensive animal welfare progress, and nutrition strategy. In 2007, Langert was named as one of the 100 Most Influential in Business Ethics by Ethisphere.

Product details

  • Item Weight : 1.23 pounds
  • Hardcover : 280 pages
  • ISBN-10 : 1787568164
  • ISBN-13 : 978-1787568167
  • Dimensions : 6.1 x 0.9 x 9.3 inches
  • Publisher : Emerald Publishing Limited (January 19, 2019)
  • Language: : English
  • Customer Reviews:
    4.7 out of 5 stars 27 ratings

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Customer reviews

4.7 out of 5 stars
4.7 out of 5
27 global ratings
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