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Be the Elephant: Build a Bigger, Better Business Hardcover – Bargain Price, February 1, 2007
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Top Customer Reviews
I think that the book goes wrong in trying to be everything to all business owners. This is clearly a book for the beginner that has absolutely zero business experience. It would be a nice introduction to what can go wrong for an individual that is "thinking" of going into business for themselves. He mentions that you need to learn how to read the "numbers" of your business, but then there is absolutely zero explanation of what they mean. One could never look at a balance sheet and determine the next step for that business. Kaplan is all at the 50,000 foot level with no breakdown into any detail whatsoever.
However, this is not what the jacket or back cover portray. They give the impression that the statement (whether) "you run a $5 million consulting business or a three person bakery" then this book will help you. It will not. If you are running a $5 million business, you are so far past what this book has to offer that it is a waste of your time. I would not be so negative if the target market for the book would not have been portrayed as just about everyone with a small business.Read more ›
A foolproof road map to success. Don't grow your business without it.
Nothing is a foolproof road map to success. That statement would have made me distrust the book from the outset.
As it was, I ordered the book from Amazon which meant I read the Amazon recommendations before the cover of the book. As you can see, I gave this a 4 star rating - so I obviously enjoyed it.
My 4 stars came from three qualities of this book.
1. It's concise - business books love to over-explain or try to micromanage their readers. Be the Elephant is less than 220 pages.
2. It provides tools - There are more than a few very helpful, simple tools for business analysis that I began using before finishing the book.
3. Website - the book is backed up by a website that has templates for the tools.
All in all, the book is built to quickly give people necessary tools to avoid failure. The tools don't guarantee success, but they go a long way to helping you avoid failure while also avoiding analysis paralysis.
So, even though I apparently don't recommend the cover quotes, the book is an excellent toolkit for small business owners.
Being a marketer of promotional/advertising programming, within the CPG industry, I found Mr. Kaplan's writings to be right on target! I have utilized a few of his marketing ideas and sales tools, which have assisted me greatly in closing some huge deals within the CPG industry.
I would highly recommend this book to anyone who desires to learn effective sales techniques, in order to land and keep BIG clients! I can't wait for Mr. Kaplans next Elephant book to be published, as his books have given me the knowledge, tools and confidence to improve my chances of landing and keeping major accounts within the CPG industry.
Buy it today and find answers to many of your questions with built in soutions already to go.
I highly recommend it.
Most Recent Customer Reviews
My son is a small business owner, and I wanted to give home more ideas of how to promote his business.Published on September 5, 2013 by Anna Loring
This is an absolutely enlightening and useful book. Steve Kaplan does a great job of breaking down the components and pitfalls of growth, provides insight into how to approach... Read morePublished on June 11, 2010 by Edward J. Barton
Steve Kaplan communicates his vast business-development experience in focused, easily understandable prose. Read morePublished on August 27, 2008 by Rolf Dobelli
This is another book, which inspired the title for my book "Elephants Can't Change but Leopards Can!!!" I love this book and it's pundits.Published on June 16, 2008 by Michelle M. Griffin
For the life of me, I cannot understand why this book has been remaindered. It is a wonderful guide to understanding the nuts and bolts of your business or more specifically, your... Read morePublished on June 15, 2008 by Stephanie Chandler
Steve Kaplan gives great advice on how to grow a business and be successful at it! It is always critical to have a plan in place and to assess risks by avoiding deadly mistakes. Read morePublished on February 11, 2008 by KARLA YEE