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Be Kind Rewind (2007) 2008

PG-13 CC

When Jack Black unintentionally erases all the tapes in a video store where his best friend works, he devises a plan to satisfy the store's few loyal customers by re-creating every movie.

Starring:
Jack Black, Yasiin Bey
Runtime:
1 hour, 40 minutes

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Product Details

Genres Comedy
Director Michel Gondry
Starring Jack Black, Yasiin Bey
Supporting actors Danny Glover, Mia Farrow, Melonie Diaz, Irv Gooch, Chandler Parker, Arjay Smith, Quinton Aaron, Gio Perez, Basia Rosas, Tomasz Soltys, Marcus Carl Franklin, Blake Hightower, Amir Ali Said, David Slotkoff, Frank Heins, Heather Lawless, Karolina Wydra, Harvey Hogan
Studio Warner Bros.
MPAA rating PG-13 (Parents Strongly Cautioned)
Captions and subtitles English Details
Purchase rights Stream instantly Details
Format Amazon Video (streaming online video)

Customer Reviews

Top Customer Reviews

By E. A Solinas HALL OF FAMETOP 100 REVIEWERVINE VOICE on April 15, 2008
Format: DVD
VHS is pretty much dead now, but it has one characteristic that "Be Kind Rewind" revolves around: expose it to magnetism, and it dies.

So you can probably guess what happens in Michel Gondry's fourth movie, and his first foray into all-out comedy. It has some plot holes and a rather bizarre premise, but there's a warm, funny little heart buried in the kooky antics and wild remakes of every movie from "Ghostbusters" to "Lord of the Rings."

Be Kind Rewind is an ancient video store, and supposedly the birthplace of unknown jazz legend Fats Waller. It's also due to be razed for a new block of condos -- so store owner Mr. Fletcher (Danny Glover) goes on a scouting trip for a week, leaving his conscientious clerk Mike (Mos Def) in charge.

Unfortunately local weirdo Jerry (Jack Black) tries to destroy a local power plant, because he believes it's controlling his brain. Instead he gets fried, and his body becomes a walking electromagnet -- which they only discover after he's wandered through the store, erasing all the old tapes. Even worse, a regular customer (Mia Farrow) wants "Ghostbusters" by that evening.

So Mike and Jerry hurriedly shoot their OWN version of the movie, with the help of Alma (Melonie Diaz) and soon they find that their "Sweded" movies have a growing fanbase, and they are statewide celebrities. But the demolition deadline is approaching, and Hollywood lawyers are threatening them for copyright infringement -- will the town's new devotion to these quirky "Sweding" moviemakers help them stay?

Michel Gondry's movies are always set in "real life," but with a few drops of the unreal -- memory erasure, waking surrealist dreams, that kind of thing.
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Here's what I knew when I sat down to watch BE KIND, REWIND. It features Jack Black (not usually known for his subtle work) and Mos Def, who has done some over-the-top but amusing work himself (HITCHHIKER'S GUIDE, 16 BLOCKS). I knew that these two were involved in accidentally erasing all the videos in a rundown old video rental place, and to undo the damage they had done, they set about refilming all the movies.

I expected a loud, slick parody with lots slapstick. What I saw was a film whose tone and pace shifted constantly. It was a surprising film in that it dares to confound expectations at all times. It had some truly funny moments, some quiet moments of surprising depth and some instances where the film almost ground to a halt.

I suppose that knowing it came from Michael Gondry (of ETERNAL SUNSHINE OF THE SPOTLESS MIND and ADAPTATION) should have alerted me that nothing would be conventional about the film. I think I let the presence of Jack Black distract me.

I'm glad I saw the film, and I had a pleasant time doing so. But it's slack pacing and constantly shifting tone did lull me into a drowse from time to time. This film will not do well at the box office, but it's also the sort of film that will develop a small but fevered cult-lite following.

Mos Def works at the store named BE KIND REWIND, run by the kindly Danny Glover. The main thing this incredibly run down store in a run-down section of Passaic, NJ has going for it is the fact that this is the building in which Fats Waller was born many decades ago. Mos and his friend Jack Black have listened to stories about Waller for years, and so they feel a dedication to keeping the store going and they feel an obligation to the poor and downtrodden denizens of their neighborhood.
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Format: DVD
When Elroy Fletcher(Danny Glover), owner of Be Kind Rewind video rental store, goes out of town he leaves Mike (Mos Def) in charge with one rule: Keep Jerry (Jack Black) Out! But when Jerry becomes magnetized trying to sabotage the local electric plant he makes his way into the video store and erases all the video tapes in the store. Finding that none of the local video stores carry video tapes having switched to the more popular DVD, and with customers threatening to call Elroy, Mike and Jerry take matters into their own hands and start recording their own versions of popular movies. Claiming that the versions are imported versions of films from Sweden, their "Sweded" films become popular amongst the citizens of Passaic, New Jersey.

French director Michel Gondry is a very unique director, taking a look at his 2004 masterpiece Eternal Sunshine of the Spotless Mind, and you can see that this isn't your average director. Having amassed a body of work that doesn't just stop at film (he played the drums on Kanye West's Diamonds From Sierra Leone) Michel Gondry has become something of an underground sensation. He created effects that would eventually be used in high profile films such as The Matrix, and was the first to use morphing technics in a video clip. Put him together with rap phenom, as well as Emmy and Golden Globe nominated actor Mos Def and rock star/ comedian Jack Black and what do you get?...

A great and heartfelt movie that's a love letter to film, an ode to the classic DIY spirit, and a reminder of the importance of history and the ability to change it and make it our own.
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