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Be More Popular: Culture-Building for Startups Paperback – October 15, 2014
About the Author
Lee Schneider runs Red Cup, an agency serving startups and entrepreneurs by building online culture and user community. He teaches media and crowdfunding for the USC School of Architecture, where he is a member of the faculty. He teaches business marketing fundamentals at General Assembly in Los Angeles. He is the founder of Digital Fundraising School, an online crowdfunding academy teaching media-makers, entrepreneurs and tech visionaries how to succeed at crowdfunding. He has more than 20 years experience in film and documentary production, working as a writer for Good Morning America and Disney, producer for Dateline NBC, and the History Channel, and executive producer for TLC, Discovery Health, Bravo, Food Network and Reelz Channel. Married, he is the father of three and lives in Santa Monica, CA
Top customer reviews
Here is what I liked best about the book:
1. Lots of books talk about the culture at places like Google, Zappos or Facebook - founders read about them and think they should imitate what works at these successful companies. Unfortunately this never works because culture building starts from the inside - the founder's vision, personality, and habits. IOW, a secretive founder can't build a culture based on transparency.
2. All of the steps in the book can be integrated into the startup's existing marketing efforts. For instance, a startup has to build relationships with influencers or media to generate sales. Talking about culture just becomes part of story. Good news if you're worried about the extra effort required.
If you're looking for a "quick fix" to turn an inspiring product, team, or vision into an amazing culture this book won't get you there (nothing will). But if you've got the foundation of a great culture Be More Popular offers some practical advice for creating one.