From the Author
I have been writing since I could pick up a pencil. I have lived a life where fact is stranger than fiction and have written only non-fiction to that end.
My seasoning of over 26 years of public and media relations and strategic marketing expertise didn't even begin to prepare me for the days I hid in my basement avoiding the media on a hunt for my story. I wrote the book from the standpoint of the things I did right in addition to the things I did wrong, but mostly from the standpoint of things I didn't think about at all as an outgrowth of the intention to advocate on a larger issue.
With this step by step guide to going viral with your story, more people can stand up for their right to effect change and make a difference. So go ahead, think about going viral, but don't do anything until you read Be the News. It will prepare you in a way no other book will.
About the Author
An alumnae of publishing companies includingCrain Communications, The New York Law Publishing Company, and MeredithCorporation, and having run a successful strategic marketing consultancy calledGertzworks and Freakin' Genius Marketing for 15 years, Lori has extensiveexperience in SEO, SMO, Twitter strategies that work, online marketingstrategies, print, direct mail, website creation and development.
Her greatest skill lies in hearing theheartbeat of the businesses she assesses and in developing strategic andtactical actions that reflect the business's "right" direction and deliver areturn on investment. Her intense focus on brand building is furtherstrengthened by her ability to weave the "product's" unique sellingpropositions through all of the tactical solutions.