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Be The News: A Guide To Going Viral With Your Human Interest Story by [Gertz, Lori]
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Be The News: A Guide To Going Viral With Your Human Interest Story Kindle Edition

4.8 out of 5 stars 42 customer reviews

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Length: 100 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Editorial Reviews

From the Author

After much rumination and over 2,000 hours spent on writing a memoir of our personal family story entitled When Mama Can't Kiss It Better, I found myself wondering about the 15 minute of fame rule. How do news stories that dominate the landscape of every media venue in the country end up looking like isolated examples with nary a trace of change effected by them just a few months or years later? Is it apathy or is it just because we are a flash in the pan society? I refuse to subscribe to either of those possibilities and can merely surmise that there just aren't tipping points on the meaningful issues at the foundation of the stories. So, I set aside my memoir to write this simple to follow How-To book about going viral. More can be found at 

I have been writing since I could pick up a pencil. I have lived a life where fact is stranger than fiction and have written only non-fiction to that end. 

My seasoning of over 26 years of public and media relations and strategic marketing expertise didn't even begin to prepare me for the days I hid in my basement avoiding the media on a hunt for my story. I wrote the book from the standpoint of the things I did right in addition to the things I did wrong, but mostly from the standpoint of things I didn't think about at all as an outgrowth of the intention to advocate on a larger issue.

With this step by step guide to going viral with your story, more people can stand up for their right to effect change and make a difference. So go ahead, think about going viral, but don't do anything until you read Be the News. It will prepare you in a way no other book will. 

About the Author

Lori Gertz was born and raised in WesternMassachusetts.  A writer since she was six, her love for proverbial ink onpaper led her to a 14 year magazine publishing career followed by 15 more yearsrunning her own strategic marketing company. She received her bachelor'sdegree in Journalism from the University of Massachusetts, Amherst, where shegraduated Summa Cum Laude. She is the author of the Amazon bestseller, Bethe News: A Guide to Going Viral with Your Human Interest Story, severallongstanding blogs, multiple published articles and is a national advocate forthe awareness of Fetal Alcohol Spectrum Disorder.
An alumnae of publishing companies includingCrain Communications, The New York Law Publishing Company, and MeredithCorporation, and having run a successful strategic marketing consultancy calledGertzworks and Freakin' Genius Marketing for 15 years, Lori has extensiveexperience in SEO, SMO, Twitter strategies that work, online marketingstrategies, print, direct mail, website creation and development.
Her greatest skill lies in hearing theheartbeat of the businesses she assesses and in developing strategic andtactical actions that reflect the business's "right" direction and deliver areturn on investment. Her intense focus on brand building is furtherstrengthened by her ability to weave the "product's" unique sellingpropositions through all of the tactical solutions. 

Product details

  • File Size: 2963 KB
  • Print Length: 100 pages
  • Simultaneous Device Usage: Unlimited
  • Publisher: Surfsounds Publishing; 2 edition (December 4, 2012)
  • Publication Date: December 4, 2012
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • ASIN: B00AIEU990
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #1,227,921 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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