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Be the Solution: How Entrepreneurs and Conscious Capitalists Can Solve All the World's Problems 1st Edition, Kindle Edition
What if the distinction between business and doing good vanished? What if all those who engaged in business were committed to a deeper purpose, and all those committed to doing good were entrepreneurial and enterprising? What would it take for a world of seven billion such people to solve all the world’s problems?
More and more people are looking for meaning and purpose in their lives as employees, as consumers, and as investors. More and more people have more than enough material goods and are more interested in the qualities of the goods they buy; in the experiences associated with the services they provide and buy; in the way the companies they buy from act as citizens; and in self-actualization—rising up Maslow’s hierarchy. As an increasing percentage of the population reaches the point at which they no longer need more stuff, what will they do, how will they live their lives?
If you are one of these people, wondering where to go from here, how to “be the solution” in the twenty-first century, Be the Solution provides an original perspective on how to create a better world. Focused entirely on entrepreneurial and Conscious Capitalist solutions to the challenges and opportunities facing humanity, Be the Solution shows how the entrepreneurial passion to create a better world, in combination with Conscious Capitalist business practices, can solve far more of the world’s problems than any other approach.
In combination with leading Conscious Capitalists such as John Mackey writing on “Conscious Capitalism,” leading social entrepreneurs such as Muhammad Yunus writing on “Social Business,” and leading legal reform experts such as Hernando de Soto writing on “Is Economic Freedom for Everyone?,” entrepreneurial educator Michael Strong lays out a philosophical, social, and legal framework for a FLOW vision through which all problems may be solved entrepreneurially.
FLOW, Inc., is an organization cofounded by John Mackey and Michael Strong to promote Mihaly Csikszentmihalyi’s concept of flow as optimal experience—the state in which we are so immersed in challenging, creative activity that we forget that time is passing. To be engaged in flow activities is happiness itself. Whether we are creators of enterprises or entrepreneurially creative within our life as employees, we can embody the entrepreneurial spirit and, in the words of Michelangelo, “criticize by creating.”
In addition, FLOW refers to the global flow of goods, services, capital, humans, ideas, and culture, in a positive win-win-win world based on love rather than fear. Combining the best of the positive psychology and human potential movements with the best of free market thinking, FLOW offers a unique perspective on how to Be the Solution in the twenty-first century.
- ISBN-13978-0470450031
- Edition1st
- PublisherWiley
- Publication dateMarch 23, 2009
- LanguageEnglish
- File size1294 KB
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From the Inside Flap
What if the distinction between business and doing good vanished? What if all those who engaged in business were committed to a deeper purpose, and all those committed to doing good were entrepreneurial and enterprising? What would it take for a world of seven billion such people to solve all the world’s problems?
More and more people are looking for meaning and purpose in their lives as employees, as consumers, and as investors. More and more people have more than enough material goods and are more interested in the qualities of the goods they buy; in the experiences associated with the services they provide and buy; in the way the companies they buy from act as citizens; and in self-actualization—rising up Maslow’s hierarchy. As an increasing percentage of the population reaches the point at which they no longer need more stuff, what will they do, how will they live their lives?
If you are one of these people, wondering where to go from here, how to “be the solution” in the twenty-first century, Be the Solution provides an original perspective on how to create a better world. Focused entirely on entrepreneurial and Conscious Capitalist solutions to the challenges and opportunities facing humanity, Be the Solution shows how the entrepreneurial passion to create a better world, in combination with Conscious Capitalist business practices, can solve far more of the world’s problems than any other approach.
In combination with leading Conscious Capitalists such as John Mackey writing on “Conscious Capitalism,” leading social entrepreneurs such as Muhammad Yunus writing on “Social Business,” and leading legal reform experts such as Hernando de Soto writing on “Is Economic Freedom for Everyone?,” entrepreneurial educator Michael Strong lays out a philosophical, social, and legal framework for a FLOW vision through which all problems may be solved entrepreneurially.
FLOW, Inc., is an organization cofounded by John Mackey and Michael Strong to promote Mihaly Csikszentmihalyi’s concept of flow as optimal experience—the state in which we are so immersed in challenging, creative activity that we forget that time is passing. To be engaged in flow activities is happiness itself. Whether we are creators of enterprises or entrepreneurially creative within our life as employees, we can embody the entrepreneurial spirit and, in the words of Michelangelo, “criticize by creating.”
In addition, FLOW refers to the global flow of goods, services, capital, humans, ideas, and culture, in a positive win-win-win world based on love rather than fear. Combining the best of the positive psychology and human potential movements with the best of free market thinking, FLOW offers a unique perspective on how to Be the Solution in the twenty-first century.
From the Back Cover
What if the distinction between business and doing good vanished? What if all those who engaged in business were committed to a deeper purpose, and all those committed to doing good were entrepreneurial and enterprising? What would it take for a world of seven billion such people to solve all the world’s problems?
More and more people are looking for meaning and purpose in their lives as employees, as consumers, and as investors. More and more people have more than enough material goods and are more interested in the qualities of the goods they buy; in the experiences associated with the services they provide and buy; in the way the companies they buy from act as citizens; and in self-actualization―rising up Maslow’s hierarchy. As an increasing percentage of the population reaches the point at which they no longer need more stuff, what will they do, how will they live their lives?
If you are one of these people, wondering where to go from here, how to “be the solution” in the twenty-first century, Be the Solution provides an original perspective on how to create a better world. Focused entirely on entrepreneurial and Conscious Capitalist solutions to the challenges and opportunities facing humanity, Be the Solution shows how the entrepreneurial passion to create a better world, in combination with Conscious Capitalist business practices, can solve far more of the world’s problems than any other approach.
In combination with leading Conscious Capitalists such as John Mackey writing on “Conscious Capitalism,” leading social entrepreneurs such as Muhammad Yunus writing on “Social Business,” and leading legal reform experts such as Hernando de Soto writing on “Is Economic Freedom for Everyone?,” entrepreneurial educator Michael Strong lays out a philosophical, social, and legal framework for a FLOW vision through which all problems may be solved entrepreneurially.
FLOW, Inc., is an organization cofounded by John Mackey and Michael Strong to promote Mihaly Csikszentmihalyi’s concept of flow as optimal experience―the state in which we are so immersed in challenging, creative activity that we forget that time is passing. To be engaged in flow activities is happiness itself. Whether we are creators of enterprises or entrepreneurially creative within our life as employees, we can embody the entrepreneurial spirit and, in the words of Michelangelo, “criticize by creating.”
In addition, FLOW refers to the global flow of goods, services, capital, humans, ideas, and culture, in a positive win-win-win world based on love rather than fear. Combining the best of the positive psychology and human potential movements with the best of free market thinking, FLOW offers a unique perspective on how to Be the Solution in the twenty-first century.
About the Author
MICHAEL STRONG, educated at Harvard, St. John’s College, and the University of Chicago, has created several high-performance private and charter schools, including a school that was named the 36th best public school in the United States on the Washington Post’s Challenge Index. The author of The Habit of Thought: From Socratic Seminars to Socratic Practice, Strong has consulted for hundreds of educational institutions around the world. Prior to his career in education, he was a doctoral student at the University of Chicago working on a dissertation on “Ideas and Culture as Human Capital” under economics Nobel laureate Gary Becker. Strong is currently the CEO and Chief Visionary Officer of FLOW, Inc., the nonprofit organization he cofounded with John Mackey.
Product details
- ASIN : B00245A4NW
- Publisher : Wiley; 1st edition (March 23, 2009)
- Publication date : March 23, 2009
- Language : English
- File size : 1294 KB
- Text-to-Speech : Enabled
- Screen Reader : Supported
- Enhanced typesetting : Enabled
- X-Ray : Not Enabled
- Word Wise : Enabled
- Sticky notes : On Kindle Scribe
- Print length : 405 pages
- Best Sellers Rank: #2,256,845 in Kindle Store (See Top 100 in Kindle Store)
- #779 in Sustainable Development Economics
- #1,126 in Entrepreneurship Management
- #1,153 in Business Technology Innovation
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About the authors

John Mackey is an entrepreneur and the co-founder and visionary of Whole Foods Market. In his 44 years of service as CEO, the natural and organic grocer grew from a single store in Austin, Texas, to 540 stores in the U.S., U.K., and Canada, with annual sales exceeding 22 billion dollars. Mackey co-founded the Conscious Capitalism Movement and co-authored a New York Times and Wall Street Journal best-selling book titled “Conscious Capitalism: Liberating the Heroic Spirit of Business” and follow up, “Conscious Leadership: Elevating Humanity through Business.” He is also the co-author of “The Whole Foods Diet: The Lifesaving Plan for Health and Longevity” and “The Whole Foods Cookbook: 120 Delicious and Healthy Plant-Centered Recipes.” Mackey currently serves on the board of directors for Conscious Capitalism, The Motley Fool, CATO Institute, The Institute for Cultural Evolution, and the Students for Liberty and is pursuing his next business venture, Love Life.

Michael Strong was born in 1960 in Denver to teenage working class parents, who then moved the family to a farm in northern Minnesota in 1970, where they lived a life full of rasberries, cows, milk, pigs, hay, and cow manure. He spent his last year and a half of high school in Aspen, where he graduated before going to Harvard. He left Harvard after one year to attend St. John's College in Santa Fe. He had expected the year at St. John's to be a "year abroad" leading to a return to Harvard, but he loved the Socratic Seminar program there and went on to graduate first in his class at St. John's.
He had acquired a deep interest in political philosophy and the philosophy of science, and went to the University of Chicago to study why the Chicago economists, who considered themselves scientists, were advocates of free markets, which seemed self-evidently harmful. He gradually developed respect for free market economics and began a dissertation under Nobel laureate economist Gary Becker on "Ideas and Culture as Human Capital" while training Chicago public school teachers in how to lead Socratic Seminars.
Before finishing his dissertation he was hired as a full-time Socratic teacher trainer in Homer, Alaska. That led to a fifteen year career in education, starting as a public school reformer and leading to the creation of innovative private schools and programs in Alaska, Texas, Florida, California, and a charter school in New Mexico that was ranked the 36th best public high school in the U.S. on the Washington Post Challenge Index. While working in education he consulted for hundreds of schools around the world and wrote "The Habit of Thought: From Socratic Seminars to Socratic Practice." (For more Michael's more recent writing on education, see his articles at http://www.flowidealism.org/michael.html).
While at his last school, he met John Mackey, the CEO and co-founder of Whole Foods Market. John and Michael quickly discovered they shared an idealistic passion for making the world a better place - and that they believed that entrepreneurs and markets were the most effective means of creating a better world. Together they created Freedom Lights Our World (FLOW), a non-profit dedicated to "Liberating the entrepreneurial spirit for good." This led to programs promoting Peace through Commerce, Accelerating Women Entrepreneurs, and Conscious Capitalism. The clearest statement of the FLOW perspective is "Be the Solution: How Entrepreneurs and Conscious Capitalists Can Solve All the World's Problems" for which Michael is the lead author along with contributions by John Mackey, Muhammad Yunus, Hernando de Soto, Don Beck, and others.
Because global poverty is due to poor legal systems, Michael's research into entrepreneurial solutions to world problems has most recently led him into an exploration of legal techniques that will allow for the entrepreneurial creation of legal systems and the creation of Free Cities. He has blogged on these topics at "Let a Thousand Nations Bloom" and is working on creating Free Cities at various sites around the world.
Michael has two grown children and is married to Magatte Wade, the Senegalese serial entrepreneur who founded Adina World Beverages and The Tiossano Tribe.
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A new and refreshing mentality has appeared, evolved, and grown in recent times within the Liberty Movement. A great deal of this new mentality originates with people who were once on the political left, discovered the massive and destructive flaws in socialistic thinking and then made a transition to what can be described as Enlightened Libertarianism. This book was put together by people who have made that transition and it gives their observations greater credibility because they were once true believers in a widely accepted ideology that can now be constructively criticized based upon first-hand experience. It deepens and sharpens their insights and helps them to persuade those who might be open to different perspectives that are based upon transformative journeys of discovery rather than simply on how we are socialized or taught to think by others. The result of this approach is a collection of chapters written by pioneers who have sought truth and wisdom gained through careful consideration, real-life experience, and the utilization of open and flexible minds.
There is a theme that is highly prominent within the manuscript. It is essentially about how free market capitalism can now be harnessed to solve an extremely wide array of the worst dilemmas facing people.
John Mackey, the highly successful founder of Whole Foods and author of the bestselling book, Conscious Capitalism writes a wonderful and intriguing Forward that charts his transition from socialistic adherent of a well-intended but horribly flawed ideology to an individual who had the courage to challenge his very powerful and seductive belief system. He can now take his hard-won realizations and pass on what he came to understand as the undeniable truth with compassion, logic, and the wisdom gained through his extraordinary endeavors.
Michael Strong, the chief architect of the manuscript, comes next telling a very similar story. He imparts his own knowledge as a gifted and highly successful educator, thinker and writer who has himself proven his methods to work through the absolute, quantifiable, and clearly documented test score results from the learning institutions he has presided over.
Four primary areas of study are focused upon that include philosophy, business, education, and personal growth with each of nine contributing writers telling the unique story of what they came to understand through their various methods. The culmination of their individual efforts amounts to an extremely convincing argument in favor of using the dynamic and innovative power of free market concepts to help solve many of the problems that have persistently afflicted the human race but that can ultimately be overcome.
A great deal of knowledge is contained within this compilation, its various subjects, and its highly qualified collection of writers. This is one of the many strengths of the book, but it does make it somewhat difficult to describe all the various aspects in one short review. For this reason, I’ll concentrate on a good example of what can be gained from exploring the entire manuscript.
In Chapter Three, The Opportunity, author Michael Strong articulates the central thesis of the collection by using a series of examples that clearly demonstrate what Free Enterprise concepts have already done. The historic examples laid out cover everything from the amazing innovations that helped make the industrial revolution possible to the foundation and unprecedented flourishing of the fantastically successful FedEx package delivery service; an international business that has contributed to the free flow of commercial enterprises in ways that probably cannot be realistically measured. In the case of those two examples and countless others, we find individuals, often from total obscurity and no higher education, with visions for inventions or disruptive systems of one kind or another that could change things dramatically. What facilitates their amazing success is a great but unproven idea, the immutable persistence of the person behind the idea, and a landscape (free market capitalism) that can facilitate their brainchild. Something that has unfortunately escaped large numbers of people over many generations is the understanding that the nearly unlimited power behind endeavors such as FedEx, or Apple Products or SpaceX can also be applied to solving virtually any kind of problem facing humanity. What Strong then does is to give many examples of how the same essential techniques that drove market success have also been used to solve many social problems that have plagued people who are beset by poverty and oppression. He draws our attention to numerous examples such as a man named Rodrigo Baggio who grasped the tools of a free market mentality and created training programs where over 600,000 people, often coming from slum conditions and spanning dozens of countries, were able to gain the computer skills to work successfully inside of the world-wide digital economy. He and others did this without governmental design, without a bureaucracy and using the same basic mentality that produces the incredible products that have made the world a far better and richer place to live in.
Socialism no doubt had more to do with giving a bad name to free market concepts than any other phenomenon where generations of people have been indoctrinated with the evils of capitalism. The people who helped compile this book know a completely different story. They are not laboring under the yoke of a devious and misguided ideology. Their own achievements and contributions to the truth contained within this book demonstrates this fact to anyone who is seeking real answers to the real problems that have damaged and oppressed human societies.
I especially appreciated the parts envisioning innovative education in a world with more educational freedom and the parts describing particular cases of how entrepreneurs have made substantial progress alleviating poverty around the world and solving other problems.
I gave my copy of the book to someone else to read upon finishing it, so I can't reference it when writing this review. However, one example of a specific discussion I recalled that I liked was the discussion of how societal views about nonprofits vs for-profit organizations tend to be inaccurate. I agree with the author's assessment that this is a false distinction and that one should not necessarily refrain from making social organizations for-profit. Just because your primary goal is to help others doesn't mean you should not want to profit.
Capitalism and free markets can be and are effective ways of making the world a better place. The book makes a good case of showing why leftists and liberals concerned with improving the world should team together with libertarian-minded people to accomplish their shared goals. Much of the tension and fighting between people in politics is unnecessary and we would all benefit from leaving that sphere of activity and instead working together in an entrepreneurial manner. I hope to join and popularize the "FLOW" movement described in the book, if not by name then by spirit.
Essays from John Mackey, CEO of Whole Foods, Professor Muhammad Yunus, founder of the Grameen Bank, Donna Callejon, COO of Global Giving, Candace Allen, Educator, Karter Singh Khalsa, CEO of Golden Temple of Oregon and makers of Peace Cereal and Yogi tea, Hernando de Soto, founder of the Instituto Libertad y Democracia, Dr. Don Beck originator of Spiral Dynamics, Brian Johnson, Philosopher and Entrepenour, and Jeff Klein, Executive Director of FLOW all contribute to the book in separate chapters. Each provides their own unique perspective and experience regarding business, development and their vision for the positive transformation of the world.
What if those who thought that they were finding meaning in status and consumption were to discover a more direct and satisfying path to meaning through flow? What is Flow you ask? In a culture of freedom, respect, and integrity as entrepreneurs continue to solve problems by creating solutions, the value added acts as the main driver of our human advancement.
Flow is:
"Being completely involved in an activity for its own sake. The ego falls away. Time flies. Every action, movement, and thought follows inevitably from the previous one, like playing jazz. Your whole being is involved, and you're using your skills to the utmost."
I like that!
A few other topics discussed throughout the book that I found intriguing:
1. The first section of the book celebrates the astounding accomplishments, often overlooked by politicians, media and academia in regards to the decrease in armed conflicts around the world, global poverty, and positive developments concerning health, the environment and wealth creation for all. Human beings have historically risen to the occasion, and continue to address and overcome seemingly insurmountable challenges.
2. Much of the value added to products in the future will come from improved aesthetics and richer more rewarding experiences rather than bigger and more. The growth industries of the future will be led by entrepreneurs who specialize in excellence in beauty and design, in style and fashion, in taste and elegance, in better living environments and better social environments, in more harmonious workplaces, more empathetic and patient-respectful health care, in more humane education, and the like.
3. The potential value of a monetized prediction market. Such a futures market has the potential to establish and record invaluable information concerning the efficacy of government programs, the prerequisites for economic growth, the effectiveness of educational policies and the validity of social theories.
4. The entrepreneurial creation of coherent modern tribal structures (or virtue cultures), initially in the context of what is now known as K-12 education, provides a better means of solving all of the foregoing problems than has been or will be provided by the exertions of academic researchers and public policy experts.
5. We need global peace and prosperity for all, but the vision is ultimately not satisfying if it is based merely on mindless materialism. Thus we also need to envision a growing well-being industry.
In the words of John Mackey, "Ultimately conscious businesses creates lasting value as the world evolves to even greater levels of prosperity, helping billions of people flourish and lead lives infused with passion, purpose, love and creativity -- a world of freedom, harmony, prosperity and compassion.
In these regards, while reading Be the Solution, I couldn't help but in my mind keep referring back to a quote I once read by the Dalai Lama:
We have bigger houses but smaller families:
We have more degrees but less sense;
more knowledge but less judgments;
more experts but more problems;
more medicines, but less healthiness.
We've been all the way to the moon and back,
but we have trouble crossing the street
to meet the new neighbor.
We build more computers
to hold more information,
to produce more copies than ever,
but we have less communication.
We have become long on quantity
but short on quality.
These are times of fast foods,
but slow digestion;
tall man, but short character;
steep profits, but shallow relationships.
It is time when there is much in the window
but nothing in the room.
How this perfectly relates to the theme of Be the Solution. Abraham Maslow's hierarchy of needs similarly identifies the same issue:
Once peoples more basic needs for food, shelter, and safety have been met, they then crave love, esteem and self-actualization. In the developed countries, almost everyone's basic needs have been met. Regarding the emerging economies, we know that opening the world will allow the basic needs for almost everyone on the planet to be met. Thus the fundamental problem is how to allow people's needs for love, esteem and self-actualization to be met more effectively.
Be the Solution celebrates the accomplishments that have been made thus far and creates excitement about our human potential to solve the next set of transformational challenges.
