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Be the Solution: How Entrepreneurs and Conscious Capitalists Can Solve All the World's Problems Hardcover – March 16, 2009
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What if the distinction between business and doing good vanished? What if all those who engaged in business were committed to a deeper purpose, and all those committed to doing good were entrepreneurial and enterprising? What would it take for a world of seven billion such people to solve all the world’s problems?
More and more people are looking for meaning and purpose in their lives as employees, as consumers, and as investors. More and more people have more than enough material goods and are more interested in the qualities of the goods they buy; in the experiences associated with the services they provide and buy; in the way the companies they buy from act as citizens; and in self-actualization―rising up Maslow’s hierarchy. As an increasing percentage of the population reaches the point at which they no longer need more stuff, what will they do, how will they live their lives?
If you are one of these people, wondering where to go from here, how to “be the solution” in the twenty-first century, Be the Solution provides an original perspective on how to create a better world. Focused entirely on entrepreneurial and Conscious Capitalist solutions to the challenges and opportunities facing humanity, Be the Solution shows how the entrepreneurial passion to create a better world, in combination with Conscious Capitalist business practices, can solve far more of the world’s problems than any other approach.
In combination with leading Conscious Capitalists such as John Mackey writing on “Conscious Capitalism,” leading social entrepreneurs such as Muhammad Yunus writing on “Social Business,” and leading legal reform experts such as Hernando de Soto writing on “Is Economic Freedom for Everyone?,” entrepreneurial educator Michael Strong lays out a philosophical, social, and legal framework for a FLOW vision through which all problems may be solved entrepreneurially.
FLOW, Inc., is an organization cofounded by John Mackey and Michael Strong to promote Mihaly Csikszentmihalyi’s concept of flow as optimal experience―the state in which we are so immersed in challenging, creative activity that we forget that time is passing. To be engaged in flow activities is happiness itself. Whether we are creators of enterprises or entrepreneurially creative within our life as employees, we can embody the entrepreneurial spirit and, in the words of Michelangelo, “criticize by creating.”
In addition, FLOW refers to the global flow of goods, services, capital, humans, ideas, and culture, in a positive win-win-win world based on love rather than fear. Combining the best of the positive psychology and human potential movements with the best of free market thinking, FLOW offers a unique perspective on how to Be the Solution in the twenty-first century.
- Print length400 pages
- LanguageEnglish
- PublisherWiley
- Publication dateMarch 16, 2009
- Dimensions6.3 x 1.6 x 9.1 inches
- ISBN-109780470450031
- ISBN-13978-0470450031
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From the Inside Flap
What if the distinction between business and doing good vanished? What if all those who engaged in business were committed to a deeper purpose, and all those committed to doing good were entrepreneurial and enterprising? What would it take for a world of seven billion such people to solve all the world's problems?
More and more people are looking for meaning and purpose in their lives as employees, as consumers, and as investors. More and more people have more than enough material goods and are more interested in the qualities of the goods they buy; in the experiences associated with the services they provide and buy; in the way the companies they buy from act as citizens; and in self-actualization--rising up Maslow's hierarchy. As an increasing percentage of the population reaches the point at which they no longer need more stuff, what will they do, how will they live their lives?
If you are one of these people, wondering where to go from here, how to "be the solution" in the twenty-first century, Be the Solution provides an original perspective on how to create a better world. Focused entirely on entrepreneurial and Conscious Capitalist solutions to the challenges and opportunities facing humanity, Be the Solution shows how the entrepreneurial passion to create a better world, in combination with Conscious Capitalist business practices, can solve far more of the world's problems than any other approach.
In combination with leading Conscious Capitalists such as John Mackey writing on "Conscious Capitalism," leading social entrepreneurs such as Muhammad Yunus writing on "Social Business," and leading legal reform experts such as Hernando de Soto writing on "Is Economic Freedom for Everyone?," entrepreneurial educator Michael Strong lays out a philosophical, social, and legal framework for a FLOW vision through which all problems may be solved entrepreneurially.
FLOW, Inc., is an organization cofounded by John Mackey and Michael Strong to promote Mihaly Csikszentmihalyi's concept of flow as optimal experience--the state in which we are so immersed in challenging, creative activity that we forget that time is passing. To be engaged in flow activities is happiness itself. Whether we are creators of enterprises or entrepreneurially creative within our life as employees, we can embody the entrepreneurial spirit and, in the words of Michelangelo, "criticize by creating."
In addition, FLOW refers to the global flow of goods, services, capital, humans, ideas, and culture, in a positive win-win-win world based on love rather than fear. Combining the best of the positive psychology and human potential movements with the best of free market thinking, FLOW offers a unique perspective on how to Be the Solution in the twenty-first century.
From the Back Cover
What if the distinction between business and doing good vanished? What if all those who engaged in business were committed to a deeper purpose, and all those committed to doing good were entrepreneurial and enterprising? What would it take for a world of seven billion such people to solve all the world’s problems?
More and more people are looking for meaning and purpose in their lives as employees, as consumers, and as investors. More and more people have more than enough material goods and are more interested in the qualities of the goods they buy; in the experiences associated with the services they provide and buy; in the way the companies they buy from act as citizens; and in self-actualization―rising up Maslow’s hierarchy. As an increasing percentage of the population reaches the point at which they no longer need more stuff, what will they do, how will they live their lives?
If you are one of these people, wondering where to go from here, how to “be the solution” in the twenty-first century, Be the Solution provides an original perspective on how to create a better world. Focused entirely on entrepreneurial and Conscious Capitalist solutions to the challenges and opportunities facing humanity, Be the Solution shows how the entrepreneurial passion to create a better world, in combination with Conscious Capitalist business practices, can solve far more of the world’s problems than any other approach.
In combination with leading Conscious Capitalists such as John Mackey writing on “Conscious Capitalism,” leading social entrepreneurs such as Muhammad Yunus writing on “Social Business,” and leading legal reform experts such as Hernando de Soto writing on “Is Economic Freedom for Everyone?,” entrepreneurial educator Michael Strong lays out a philosophical, social, and legal framework for a FLOW vision through which all problems may be solved entrepreneurially.
FLOW, Inc., is an organization cofounded by John Mackey and Michael Strong to promote Mihaly Csikszentmihalyi’s concept of flow as optimal experience―the state in which we are so immersed in challenging, creative activity that we forget that time is passing. To be engaged in flow activities is happiness itself. Whether we are creators of enterprises or entrepreneurially creative within our life as employees, we can embody the entrepreneurial spirit and, in the words of Michelangelo, “criticize by creating.”
In addition, FLOW refers to the global flow of goods, services, capital, humans, ideas, and culture, in a positive win-win-win world based on love rather than fear. Combining the best of the positive psychology and human potential movements with the best of free market thinking, FLOW offers a unique perspective on how to Be the Solution in the twenty-first century.
About the Author
MICHAEL STRONG, educated at Harvard, St. John’s College, and the University of Chicago, has created several high-performance private and charter schools, including a school that was named the 36th best public school in the United States on the Washington Post’s Challenge Index. The author of The Habit of Thought: From Socratic Seminars to Socratic Practice, Strong has consulted for hundreds of educational institutions around the world. Prior to his career in education, he was a doctoral student at the University of Chicago working on a dissertation on “Ideas and Culture as Human Capital” under economics Nobel laureate Gary Becker. Strong is currently the CEO and Chief Visionary Officer of FLOW, Inc., the nonprofit organization he cofounded with John Mackey.
Product details
- ASIN : 0470450037
- Publisher : Wiley
- Publication date : March 16, 2009
- Edition : 1st
- Language : English
- Print length : 400 pages
- ISBN-10 : 9780470450031
- ISBN-13 : 978-0470450031
- Item Weight : 1.32 pounds
- Dimensions : 6.3 x 1.6 x 9.1 inches
- Best Sellers Rank: #2,757,914 in Books (See Top 100 in Books)
- #3,138 in Environmental Economics (Books)
- #11,569 in Entrepreneurship (Books)
- #14,153 in Business Management (Books)
About the authors

Michael Strong was born in 1960 in Denver to teenage working class parents, who then moved the family to a farm in northern Minnesota in 1970, where they lived a life full of rasberries, cows, milk, pigs, hay, and cow manure. He spent his last year and a half of high school in Aspen, where he graduated before going to Harvard. He left Harvard after one year to attend St. John's College in Santa Fe. He had expected the year at St. John's to be a "year abroad" leading to a return to Harvard, but he loved the Socratic Seminar program there and went on to graduate first in his class at St. John's.
He had acquired a deep interest in political philosophy and the philosophy of science, and went to the University of Chicago to study why the Chicago economists, who considered themselves scientists, were advocates of free markets, which seemed self-evidently harmful. He gradually developed respect for free market economics and began a dissertation under Nobel laureate economist Gary Becker on "Ideas and Culture as Human Capital" while training Chicago public school teachers in how to lead Socratic Seminars.
Before finishing his dissertation he was hired as a full-time Socratic teacher trainer in Homer, Alaska. That led to a fifteen year career in education, starting as a public school reformer and leading to the creation of innovative private schools and programs in Alaska, Texas, Florida, California, and a charter school in New Mexico that was ranked the 36th best public high school in the U.S. on the Washington Post Challenge Index. While working in education he consulted for hundreds of schools around the world and wrote "The Habit of Thought: From Socratic Seminars to Socratic Practice." (For more Michael's more recent writing on education, see his articles at http://www.flowidealism.org/michael.html).
While at his last school, he met John Mackey, the CEO and co-founder of Whole Foods Market. John and Michael quickly discovered they shared an idealistic passion for making the world a better place - and that they believed that entrepreneurs and markets were the most effective means of creating a better world. Together they created Freedom Lights Our World (FLOW), a non-profit dedicated to "Liberating the entrepreneurial spirit for good." This led to programs promoting Peace through Commerce, Accelerating Women Entrepreneurs, and Conscious Capitalism. The clearest statement of the FLOW perspective is "Be the Solution: How Entrepreneurs and Conscious Capitalists Can Solve All the World's Problems" for which Michael is the lead author along with contributions by John Mackey, Muhammad Yunus, Hernando de Soto, Don Beck, and others.
Because global poverty is due to poor legal systems, Michael's research into entrepreneurial solutions to world problems has most recently led him into an exploration of legal techniques that will allow for the entrepreneurial creation of legal systems and the creation of Free Cities. He has blogged on these topics at "Let a Thousand Nations Bloom" and is working on creating Free Cities at various sites around the world.
Michael has two grown children and is married to Magatte Wade, the Senegalese serial entrepreneur who founded Adina World Beverages and The Tiossano Tribe.

John Mackey is an entrepreneur and the co-founder and visionary of Whole Foods Market. In his 44 years of service as CEO, the natural and organic grocer grew from a single store in Austin, Texas, to 540 stores in the U.S., U.K., and Canada, with annual sales exceeding 22 billion dollars. Mackey co-founded the Conscious Capitalism Movement and co-authored a New York Times and Wall Street Journal best-selling book titled “Conscious Capitalism: Liberating the Heroic Spirit of Business” and follow up, “Conscious Leadership: Elevating Humanity through Business.” He is also the co-author of “The Whole Foods Diet: The Lifesaving Plan for Health and Longevity” and “The Whole Foods Cookbook: 120 Delicious and Healthy Plant-Centered Recipes.” Mackey currently serves on the board of directors for Conscious Capitalism, The Motley Fool, CATO Institute, The Institute for Cultural Evolution, and the Students for Liberty and is pursuing his next business venture, Love Life.

