Beat the Odds: Avoid Corporate Death and Build a Resilient Enterprise
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From the Back Cover
"Hurray! A business book which will appeal to anyone involved in building and managing a growing business. Unlike so many other management authors, Rudzki's ideas are authentic."
--Anita Roddick, Founder, The Body Shop
"Beat the Odds illustrates that the long-term viability of a corporation is more than just about strategy and metrics, it's about core business principles and continuous diagnosis. Rudzki's nine principles for long-term organizational health and success is something that every leader who thinks about the future should read and follow."
--John M. Anderson, Vice President and Partner, A.T. Kearney, Inc.
"Beat the Odds is a book you must use when developing your company's strategy and for ensuring its tactical execution."
--Avner Schneur, Founder, President and CEO, Emptoris, Inc.
- Item Weight : 12.5 ounces
- Hardcover : 240 pages
- ISBN-10 : 1932159681
- ISBN-13 : 978-1932159684
- Product Dimensions : 6 x 0.6 x 9 inches
- Publisher : J. Ross Publishing (February 1, 2007)
- Language: : English
- Best Sellers Rank: #10,664,167 in Books (See Top 100 in Books)
- Customer Reviews:
Top reviews from the United States
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Like any worthwhile how-to business book, Rudzki provides a thoughtful model based on key principles. His 9 principles give any leader a comprehensive description of what it takes to have an effective organization over the long term. Jim Collins talks about the critical need to focus on the choices a leader makes and the discipline to act on those choices if you want to be great. Beat the Odds does a really good job of putting definition to what Collins calls "discipline"; and that's what I need if I'm a leader starting a journey toward greatness, or trying to reverse the decline of a formerly-great company.
Given my experience in consulting to organizational change, the assessment tools do a good job of targeting the key areas that typically impact whether an organization is functioning effectively. In addition, I found Rudzki's questions thought-provoking and clearly on target as they related to challenging a leader to actually take action. I recommend Beat the Odds as a must read.
The starting point for this text is the commonplace fact that many organizations do not age well, including some of the "great" companies previously lionized as `built to last'. The metaphor of "organization as a living entity" that runs through the narrative is not merely a literary convenience. Rather, it is at the very heart of Rudzki's prescription for ensuring that a corporation has a long and useful life that benefits all its key stakeholders, including the community at large.
Rejecting the limiting notion of an organization as merely a "moneymaking machine" in favour of a view of it as a "living thing," the text offers a practical strategy for diagnosing the threats to corporate health. The "nine principles" for organizational fitness are explained in a workmanlike manner, each illustrated with case studies including examples of companies that, to their peril, have neglected one of more of the principles which, the text argues, are present in companies that enjoy long and vital lives.
With its straightforward templates for self-assessment and diagnosis at real organizations, this is a book that is meant to be put to work. If you are concerned with building a business and contributing to a truly meaningful vision of its long-term health, then this is the `one more book' you have to read.
Vicki McBryde, BA, CPP, CPM
basics, particularly in an era where senior managers are consumed by
managing complexity in their daily jobs. It takes the complex world of
business and simplifies it to nine core principles, without which a
business is likely to fail. With vivid corporate examples, this book
does what others have failed to do: offer a complete prescription for
corporate health (with a comprehensive diagnostic process), not a dose
of the latest management fad.
With ample examples of companies that have failed, or experienced
near-death due to ignoring one or more of the nine principles, this
book is a natural complement to such earlier classics as Built to
Last, and Good to Great.
BEAT THE ODDS should be a must read in the executive suite, and in
executive education programs. The Nine Principles, combined with the
Diagnostic process and the Quotable Quotes (in the Appendix), will
provide executives and managers with an on-going resource throughout
I particularly like the structure of the book. The chapters give a brief synopsis of corporations that apply each of the nine individual principles well. Rudzki then reinforces the principles discussed in the chapters with checklists that help determine if these principles are effectively being applied. He even anticipates the "but my firm is different" arguments and defends the principles against complacency.
I also find that the self-assessment guides for top management, future leaders, employers, suppliers, and customers are valuable tools to conduct a 360 degree evaluation of a corporation's activities.
I highly recommend Beat the Odds to any business executive or manager.