I bought these directly from Apple and I actually own the Black pair.I was never particularly a fan of Beats or Bose. I didn't really care for their tuning and much preferred Klipsch, Audio Technica, or Sennheiser. I listen to most genres of music from classical to hip hop and everything in between and beyond. I do like a bit of a forward and punchy bass when the music calls for it but otherwise I prefer my audio experience to be somewhat neutral. While I am kind of a headphone junkie I wouldn't call myself and audiophile.I've been looking for a good wireless solution for work for a while now. I've been using my V-Moda Crossfade Wireless and I like them a lot but I don't like having something big and bulky on my head and sometimes it messes up my hair. I'll switch to my Klipsch S4i but I hate being tethered to my phone. I was considering the Apple AirPods because they seemed easy and convenient but after further research I found the battery life to be somewhat unacceptable at around 4 hours and I heard too many reports of people losing one side. Also they are kind of silly looking. I just wanted something with at least 8 hours of battery life, good noise isolation, good audio quality, and good comfort. I believe The BeatsX meets all of those requirements.The battery life has been good at around 8 hours. I'd love to get 12+ hours like on the Powerbeats but I preferred the smaller and more compact design of the BeatsX.The noise isolation is actually great. I have an open office so I can usually hear a lot of other people which can be annoying and distracting, these block out most of the noiseThe audio quality is good. It is not great. These won't be an audio revelation for anyone. They are fairly balanced with decent to good mids, decent highs, and pretty good bass. The clarity is ever so slightly lacking when compared to other better wired earphones but nothing too bad. It is good enough for me to enjoy classical music and hip hop or for listening to podcasts. It is important to keep in mind that these are closed back in ear monitors with wireless Bluetooth connectivity. All of those things combined dont typically translate to great audio but in this case I can say it's actually good.So far these have been very comfortable to wear over long periods of time. Wearing them while walking around or sitting at my desk has been great. I am using the earpieces that came installed and they fit great. I did attach the ear fin/hook pieces but found them unnecessary for a good hold. I have not found any discomfort in wearing these for extended listening of 3 hours plus. Mileage will vary on comfort because of the unique nature of everyone's ear sizes and shapes but fortunately they do provide 3 other ear pieces ranging in size and style as well as 2 pairs of fin/hooks. My only issue with fit is that they are kind of long and there is no adjustment on the length. They hang a bit low when you don't have them in and sometimes they loop out far from your face because the excess length. This has so far been a minor issue at best. Also I should point out that I have not tried to work out with these yet and I haven't had a lot of cable noise like others have complained about.The build quality seems good. The cable is flexible but rigid and the earpieces seem to be durable and sturdy for their size and weight. I also do appreciate that the backs of earphones do magnetically attach to each other so they won't as easily come off of your neck.Operation and functionality is great. They easily pair with your iOS devices and every time after is fast and simple. It has a 3 button remote on the left side as well as a mic. The buttons are appropriately clicky and tactile. I also really like that you can charge these with the iPhone lightning cable and that it comes with a short one. I can confirm that they do charge up fast and will get a 2 hour playtime from just 5 minutes of charge. Charging fully usually takes from 45 minutes to an hour depending on how drained they are.The only reason these get 4 stars is the price point. Yes it is Apple and it is Beats so you're paying a premium for just the badging but all things considered this is a great set of wireless headphones, it just would have been excellent in the $100-$125 range. While the audio quality and battery life are good they won't amaze anyone like they might had they been cheaper. If you're willing to spend the money and have your expectations in check then I can recommend these happily. They work well and provide everything I needed and then some. If I lost them I'd probably buy another set.