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A Beautiful Constraint: How To Transform Your Limitations Into Advantages, and Why It's Everyone's Business Hardcover – January 20, 2015

4.6 out of 5 stars 171 ratings

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Editorial Reviews

Review

"a wealth of knowledge, insight and evidence to learn from" (The Marketing Society, April 2015)

“Morgan and Barden have produced a thought-provoking book for leaders and entrepreneurs looking to inject fresh thinking into their perspectives on business”. (The Irish Times, May 2015)

“..there are tons of inspiring and interesting case studies….it will inspire, guide and challenge you to find your way around – if not over – that hurdle you currently face.” (Marketing, June 2015)

“..in the assured hands of Morgan and Barden, it’s a gentle but insistent boot up the backside for anyone who wants to improve their business – or personal – performance” (PR Week, July 2015)

From the Inside Flap

"AN AMAZING BOOK"
Dan Wieden

HOW DO YOU TURN YOUR LIMITATIONS INTO OPPORTUNITIES?

Drawing inspiration from cases in fields as diverse as education, automobile engineering, supply-chain management, agriculture and breakthrough marketing campaigns, A Beautiful Constraint provides simple and practical tools to help almost anyone use constraints as a source of inspiration rather than asphyxiation. With clearly signalled chapter summaries allowing the time-constrained reader to grasp the whole book in 21 minutes, this is an easily digestible guidebook for all of us who need to make more from less.

"A Beautiful Constraint is a worldview changer."

Seth Godin, Author, What To Do When It's Your Turn

"A Beautiful Constraint is a book you can arm-wrestle with. Come at it with a traditional mindset and it will come right back at you with forceful arguments that will stimulate your thinking. The book offers us all a beguilingly simple way of looking at new approaches to grow and prosper in a new world order where the overriding preoccupation of business is scarcity of resource in all its forms. Read it and be inspired."

Keith Weed, Chief Marketing & Communications Officer, Unilever

"I'm a huge believer in the power of constraint. Less is often better. This book beautifully explores the question of how to approach constraints, both as individuals and as organizations and provides pragmatic frameworks for how to implement in every day life. In the end, this is not a business book, it is essential reading for personal happiness and entrepreneurship."

Fabian Pfortmüller, Co-Founder, Holstee

"Through its compelling real world examples and observations, A Beautiful Constraint has encouraged me to challenge time-worn assumptions, and enlightened me to the concept of asking tough propelling questions to both our creative teams and our sales and marketing organization. As an added bonus, ABC has been assembled in an easy-to-digest format perfect for short attention span readers like me."

Scott Rohde, SVP Product Development, Sony PlayStation Worldwide Studios America

"An amazing book. A well-written, lucid survey of how businesses succeed by figuring out how to use their limitations. A business book that doesn't read like one. I think these guys nailed it."

Dan Wieden, Co-Founder & Chairman, Wieden + Kennedy

"Adam and Mark have not only thought deeply about how to turn lemons into lemonade, they've also thought about how to make the wealth of ideas in their book easy to digest and use."

Nancy Duarte, CEO, Duarte, Inc.

"I started Samuel Adams in 1984 on a shoestring, but I never felt constrained. I felt focused and clear about every decision. We bootstrapped and innovated to compensate for lack of financial resources, and that creative culture serves us well even now, 30 years later. A Beautiful Constraint is a great addition to the entrepreneur's bookshelf. The antithesis of the ill-fated 'burn rate' calculations used by VCs during the dot com boom, the lessons in A Beautiful Constraint give the reader the tools to stay true to the company's core values and the confidence to let constraints be a powerful ally."

Jim Koch, Chairman & Founder, The Boston Beer Company

Product details

  • ASIN : 1118899016
  • Publisher : Wiley; 1st edition (January 20, 2015)
  • Language : English
  • Hardcover : 288 pages
  • ISBN-10 : 9781118899014
  • ISBN-13 : 978-1118899014
  • Item Weight : 1.87 pounds
  • Dimensions : 8.2 x 0.9 x 8.2 inches
  • Customer Reviews:
    4.6 out of 5 stars 171 ratings

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Customer reviews

4.6 out of 5 stars
4.6 out of 5
171 global ratings
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Reviewed in the United States on April 10, 2017
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Top reviews from other countries

D. Hicks
5.0 out of 5 stars A fieldbook for getting unstuck and challenging the status quo
Reviewed in the United Kingdom on March 18, 2015
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7 people found this helpful
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Merry Baskin
5.0 out of 5 stars How to turn a lemon (pace Bernbach) into stimulating, organic, rewarding lemonade
Reviewed in the United Kingdom on January 17, 2015
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Mark Bidwell
5.0 out of 5 stars Equally relevant for business and personal success, the book delivers on its promise
Reviewed in the United Kingdom on October 16, 2016
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RichP
3.0 out of 5 stars Good concept, badly written
Reviewed in the United Kingdom on November 18, 2017
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C T Kelly.
5.0 out of 5 stars a must read...
Reviewed in the United Kingdom on June 27, 2015
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