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A Beautiful Constraint: How To Transform Your Limitations Into Advantages, and Why It's Everyone's Business Hardcover – Illustrated, January 20, 2015

4.7 out of 5 stars 132 ratings

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Editorial Reviews


"a wealth of knowledge, insight and evidence to learn from" (The Marketing Society, April 2015)

“Morgan and Barden have produced a thought-provoking book for leaders and entrepreneurs looking to inject fresh thinking into their perspectives on business”. (The Irish Times, May 2015)

“..there are tons of inspiring and interesting case studies….it will inspire, guide and challenge you to find your way around – if not over – that hurdle you currently face.” (Marketing, June 2015)

“..in the assured hands of Morgan and Barden, it’s a gentle but insistent boot up the backside for anyone who wants to improve their business – or personal – performance” (PR Week, July 2015)

From the Inside Flap


This is a practical handbook about everyday inventiveness, designed for the constrained times in which we live. Underpinned by the latest research from social science, the authors interviewed individuals and teams in disciplines as varied as marketing, supply chain, race car engineering, design, agronomy and education, all of whom had turned apparent constraints into sources of possibility and advantage.

This book transforms these learnings into a tool kit to help you make more from less, describing the mindset, method and motivation required to make constraints beautiful. It challenges us to:

  • Examine how we've become path dependent--stuck with routines that blind us from seeing the opportunity in our constraints
  • Ask Propelling Questions to break free of our old ways and put the most pressing and valuable constraints at the heart of our process
  • Adopt a Can-If mentality to answer these questions--focused on 'how, ' not 'if' this can be possible
  • Rediscover resourcefulness, and the ability to create abundance in the face of scarcity
  • Activate the high-octane mix of emotions necessary to fuel the tenacity required for success
  • We live in a world of seemingly ever-increasing constraints, driven as much by an over-abundance of choices and connections as by a scarcity of time and resources. How we respond to these constraints is one of the most important issues of our time, and will be a large determinant of our future progress as people, businesses and citizens of our planet. A Beautiful Constraint calls for constraint-driven problem-solving to become a much more widespread capability and offers an original framework to achieve that.

    Product details

    • Item Weight : 1.87 pounds
    • Hardcover : 288 pages
    • ISBN-10 : 9781118899014
    • ISBN-13 : 978-1118899014
    • Product Dimensions : 8.2 x 0.9 x 8.2 inches
    • Publisher : Wiley; 1st Edition (January 20, 2015)
    • ASIN : 1118899016
    • Language: : English
    • Customer Reviews:
      4.7 out of 5 stars 132 ratings
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