In a world fraught with conflict – sometimes hostile conflict – where access to justice can be politically, even physically barred, negotiation can be a powerfully viable avenue toward resolution. Negotiation, however, implies a compromising process of ‘give and take’ from those who are relatively equitably situated.
For those in gravely unbalanced situations and facing enormous odds, rebalancing the field demands a greatly enhanced degree of insight, planning and persistence… evolving adversaries and conditions while simultaneously securing vital interests. With the capacity to be summoned toward a long-range campaign, negotiation, as a tool of equity and transformation, can fulfill an extraordinarily targeted and disciplined role in illuminating truth; paving access toward justice; and, facilitating sound social evolution, all the while serving short-term needs. Developed in such a way, negotiation demands broad situational analysis; the design and implementation of effective strategies; vigorous community organizing; the building of sustainable coalitions; navigating and leveraging bureaucracies; neutralizing misinformation; launching a relevant education and media campaign; and, leveraging common principals of law. For the figuratively outgunned, inwardly timid, burnt out or socially defunct, this type of coordinated approach may appear beneficial, but nonetheless overwhelming. Offering detailed and scalable field solutions as well as worksheets amounting to an evolved strategic playbook, “You And What Army? How to Neutralize Conflict and Negotiate Justice For the Totally Outgunned, Inwardly Timid, Burnt Out or Socially Defunct” is a practical, easy-to-use, 870 page handbook loaded with powerful, straight-forward applications and techniques useful in structuring an effective, comprehensive and far-reaching negotiation campaign. “Become a Persuasive Negotiator Through Better Communication” is a chapter excerpt from that book. Only a few chapters of "You and What Army?" have been previously released. Earlier iterations of this chapter have appeared in such publications as John Baker's: "Negotiator Magazine" (2005); and, the Institute of Chartered Financial Analysts of India's executive reference entitled, "Effective Negotiation: Perspectives and Processes" (2007). Content earlier released under the same chapter name has been broadly expanded within the book. Long recognized internationally by scholars, bureaucracies and corporate entities, "You And What Army?" is a necessary guide for negotiators, analysts, strategists, advocacy organizations, academics, attorneys, diplomats and anyone looking to bring effective insight, skill and leverage to unbalanced negotiations demanding situational maturity. Written by an author with years of experience working both with and in effective opposition to evolve arguably the most powerful and under-regulated industry in the world, "You And What Army?" describes methods new as well as known – most of which have been personally experienced, tested and fine-tuned by the author under some of the most persistent, crisis-oriented, high stakes, and unbalanced field conditions. "You And What Army?" was literally forged in the fire of conflict and cool tempered. As such, it represents a tried tool meant to reliably endure real use by many different hands under many different circumstances. "You And What Army?" isn’t just an audacious question. It’s an ambitious and necessary attitude in the face of overwhelming odds. From one who has lived it, I promise you… Truth exists even when it is denied. Justice exists even when access is barred. Courage exists even when hope is lost. Learn more and view excerpts at wwww.youandwhatarmybook.com