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Become Your Own Boss in 12 Months: A Month-by-Month Guide to a Business that Works Paperback – March 18, 2010
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About the Author
Melinda F. Emerson is founder and CEO of Quintessence Multimedia, an award-winning marketing video production company. She has created productions for such companies as Johnson & Johnson, Verizon, Enterprise Rent-A-Car, Citizens Bank, and Comcast. In 2000, AV Video Multimedia Producer Magazine named Emerson one of the Top 100 Producers of 2000. In 2001, she was named one of the Top 30 Leaders of the Future by Ebony magazine. In 2002, the Pennsylvania Department of Commerce and Economic Development named her a Black Business Pioneer.
Top Customer Reviews
It must be nice to sit atop this mythical throne, where we simply have meetings, created a logo (SERIOUSLY?), and buy CRM software and bam, we are in business?
This is beyond nonsensical. Most if not the vast majority of small businesses do not start with venture capital, nor do they need a logo or to purchase CRM software (FYI, here in 2011, there are perfectly good FREE CRM systems available like ZohoCRM to mention just one).
What passes for a 4 star book now a days is stunning.
I had the opportunity to read an advance copy of Become Your Own Boss in 12 Months, primarily for copy editing, and found myself nodding along with Melinda Emerson's straightforward and easily followed approach to launching (or growing) a small business. Emerson's words mirrored my own reality - in which I wear multiple hats, must have a strong support system and enough money to get through the early months (possibly years) until profitability is achieved.
My greatest take away from this book is - there is no easy street when you become your own boss. But, with solid planning, smart decision-making and industrious persistence, success and financial independence can be achieved.
I recommend that anyone who is thinking about starting a business or is stuck and needs to grow their business - read this
book - and then read it again.
Melinda's advice is full of common sense or I should say Uncommon Sense as it doesn't seem near as common. I've started several companies and I wish I had this book before taking off for points unknown. The book also includes some links to good free resources from the author. After many years in business for myself, there are things I definitely knew, but just as many things I never considered. I would recommend this book for those friends who have "Start My Own Company" stars in their eyes and need to know the truth - which is positive and negative. It's hard work, but rewarding work to own your own business. Two chapters stood out for me: Chapter 8 on Niche to Get Rich because I believe that the tighter your focus, the better your business. Chapter 18 was helpful because I deal with small company owners and their websites and how they approach and sell to a customer. It offered some good reminders.
Full disclosure: I'm a big fan of Melinda's work via her #SmallBizChat (a weekly real-time chat on Twitter) program and have heard her share a lot of her advice "from the trenches" so I'm a bit biased because I've seen and heard her help people, including myself. But unlike many reviews, I wasn't paid or encouraged to say positive things. Melinda Emerson's book gives useful and smart tips any biz owner can benefit from reading.
Also, this book seems even less relevant if you plan on opening a retail business. A lot of the advice in this book revolves around putting together solid presentations to show clients. If I'm selling auto parts, clothing, or candy bars, this step is a giant waste of time.
There should be some standard advice on where and where not to spend your startup money. There are surprisingly few authors out there that fail to hit on some very simple ideas. For example, if you're opening your own auto repair shop, you probably don't need to buy brand new chairs for your waiting room. There are plenty of used furniture wholesalers or auctions out there that will save you about 80% of the cost. Unless you are going into higher end retail or business services, there should be serious thought given to where to effectively cut corners and where to spend the extra money.
This book wasn't all bad, however. There are several useful resources mentioned within the book, and the summaries and essentials sections were for the most part relevant to most businesses.
In summary, if you're opening up a retail or restaurant location, I'd skip it. If not, then skip the baloney about meeting with VCs.
Most Recent Customer Reviews
Gives great insight and a road map approach to keep you on track.Published 3 months ago by BD Brown
The information in this book is priceless, God used Melinda Emerson as a vessel to distribute these valuable business principles to people with drive and determination. Read morePublished 3 months ago by Carol Thomas
Melinda transformed my thinking on what it takes to be your own boss. I recommend her insight to every dreamer I know. Read morePublished 4 months ago by C. Jackson
Melinda Emerson's advice is on point!
Her month by month to do list is comprehensive but breaks tasks down to minimize the overwhelm. Read more
Very useful, well organized and well written information. Thank you Melinda for this excellent creation.Published 6 months ago by Alecxis