- Hardcover: 339 pages
- Publisher: Futuredontics (2015)
- Language: English
- ISBN-10: 0692474919
- ISBN-13: 978-0692474914
- Package Dimensions: 9.1 x 6.6 x 1.1 inches
- Shipping Weight: 1.6 pounds
- Average Customer Review: 9 customer reviews
- Amazon Best Sellers Rank: #871,598 in Books (See Top 100 in Books)
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Becoming Remarkable Hardcover – 2015
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How can dentists stay competitive in an online world where patients seek and share information faster than ever before? In short: by being remarkable.
Fred Joyal, author of “Everything is Marketing,” co-founder of 1-800-DENTIST® and the industry’s leading authority on dental practice marketing, reveals how dentists can adapt and thrive by understanding—and embracing—recent shifts in patient behavior, new technology, and the economy of the industry. Drawing on thirty years of expertise, Fred explains how to take a hard look at your practice to assess what’s working, adjust what’s not, and create a practice experience patients can’t help but rave about.
Filled with real-world examples, “Becoming Remarkable” covers a wide range of topics including:
• New economic realities dentists can’t afford to ignore • Harnessing the power of social media and online reviews • What real patients say they want most from a dental practice • Keys to building (and keeping) a 5-star team • Embracing new technology—both in and out of your practice
Fred lays out an easy-to-follow framework for embracing the future of dentistry and building a practice that patients will choose, stay with, and recommend. It’s a must-read for the whole team, and a sure-fire recipe for long-term practice success.
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Top customer reviews
Now Fred (can we call him Fred? It feels like we can...) is back with a new book about becoming the practice that everyone talks about. It's called Becoming Remarkable: Creating a Dental Practice Everyone Talks About.
It's a great idea: BECOME REMARKABLE. But what exactly does that mean? At its core, becoming remarkable is just a very nice-sounding way of becoming worthy of being talked about.
It's not about going viral. The dentist who killed Cecil the Lion showed us all that being talked about isn't the priority. The goal for dentists operating their own practices should be to build their businesses in a way that encourages their patients to talk about the experience of going to the dentist -- and to share this news with the world.
We love that idea, and we love that Fred has taken this concept and fleshed out tangible ways to improve the patient experience in your practice and make your business worthy of being talked about in the best terms possible.
Indeed, if you want to have a thriving dental practice, Becoming Remarkable, along with Fred's first book, are great places to start. Together, they will get you to understand that everything beyond extracting teeth is creating value for your patients. As the author often reiterates, patients are generally not going to be able to judge your dentistry (which is too bad, because you're awesome, aren't you!).
But by focusing on the patient experience, you will be running the kind of business that REFLECTs your level of care.
Some great ideas the book focuses on (these were the spots we highlighted in our kindle version):
Creating a fun, comfortable environment patients want to visit
Making priorities for your business
The importance of having the best website in town
The difference in perception between Gen X, Millennials and Boomers when it comes to dentistry (and how you can change your business in changing times)
How to get GREAT reviews
How to incentivize your staff
How to cater to your patients in every aspect of scheduling
Both of these books are great jumping off points and will set a fire under you to make big changes in your practice. We recommend you read them for inspiration ever year and take the steps one-at-a-time. Over time, you're going to see big improvements at every level of your business!
- sound, astute analysis of the current state of dental industry
- packed with very useful info which can help the general practitioner take his/her practice to the next level.