- Hardcover: 464 pages
- Publisher: Crown Business; First edition (March 24, 2015)
- Language: English
- ISBN-10: 0385347405
- ISBN-13: 978-0385347402
- Product Dimensions: 6.4 x 1.6 x 9.4 inches
- Shipping Weight: 1.6 pounds (View shipping rates and policies)
- Average Customer Review: 661 customer reviews
- Amazon Best Sellers Rank: #290,812 in Books (See Top 100 in Books)
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Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader Hardcover – March 24, 2015
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"Steve Jobs is the person who most inspires the new generation of Silicon Valley entrepreneurs. In this deeply-researched book, you'll find the most honest portrait of the real Steve Jobs." --Marc Andreessen
“One of the best things Brent Schlender and Rick Tetzeli do in writing about Jobs is undoing the ‘lone genius’ myth, and complicating his persona.” --Anil Dash, CEO of ThinkUp
"The book about Steve Jobs that the world deserves. Smart, accurate, informative, insightful and at times, utterly heartbreaking....Becoming Steve Jobs is going to be an essential reference for decades to come." --John Gruber, Daring Fireball
“Brent Schlender and Rick Tetzeli render a spectacular service with this book, giving fresh perspective on Steve Jobs’ journey from inspiring but immature entrepreneur into an inspired and mature company-builder. Most important, they capture Jobs’ resilience, his refusal to capitulate, his restless drive to stay in the game, his voracious appetite to learn—this, far more than genius, is what made him great. Becoming Steve Jobs gets the focus precisely right: not as a success story, but as a growth story. Riveting, insightful, uplifting—read it and learn!” --Jim Collins, author of Good to Great, co-author of Built to Last and Great by Choice
“Becoming Steve Jobs is fantastic. After working with Steve for over 25 years, I feel this book captures with great insight the growth and complexity of a truly extraordinary person. I hope that it will be recognized as the definitive history.” --Ed Catmull, president, Disney Animation and Pixar
“What makes their book important is that they contend — persuasively, I believe — that . . . [Jobs] was not the same man in his prime that he had been at the beginning of his career. The callow, impetuous, arrogant youth who co-founded Apple was very different from the mature and thoughtful man who returned to his struggling creation and turned it into a company that made breathtaking products while becoming the dominant technology company of our time." --Joe Nocera, The New York Times
"Highly recommended." --Philip Elmer-DeWitt, Fortune.com
"Square would not exist without the work and persistence of Steve Jobs. I am forever grateful. Amazing read." --Jack Dorsey
"Will quicken the pulse of even obsessive Apple watchers . . . a layered portrait of the mercurial Jobs, whose style and personality . . . were constantly evolving, right up to his early death." --Brad Stone, NYT Sunday Book Review
“A fascinating, insightful book that does a great job capturing what and who the man inside the public mask actually was. I’m pleased someone got to write it. It needed writing. Previous titles failed. Highly recommended.” –Jonny Evans, ComputerWorld
“Becoming Steve Jobs especially shines when it serves up opportunities to get a fresh look at Jobs’ passion for always sticking to the intersection of technology and the humanities that animated his work.” –Andy Meek, BGR
“Schlender is one of the very few journalists whom Steve Jobs favored with his trust over decades of coverage….only in Becoming Steve Jobs do I recognize the complexity and warmth that I saw first-hand in Jobs, particularly in the last few years of his life.” –Steven Levy, Backchannel
“If you’re interested in learning more about Steve Jobs’ life, business strategies, successes and failures, the Becoming Steve Jobs book is certainly worth your time.” --Jeremy Horwitz, 9to5Mac
“Reveals lesser-known aspects of Jobs’ life . . . That’s really where Becoming Steve Jobs shines. It offers a unique take on the decisions (mistakes) Jobs made during his time at NeXT and Pixar.” —Harrison Weber, Venture Beat
“In some ways, this biography can be likened to a college level course in "Jobsology," one that through new information provides adequate insight to flip established doctrine on its head. . . Schlender and Tetzeli proffer a measured and deliberate chronicling of Jobs' peaks and valleys painted in the words of those who knew him best. It is a record of an incredible life that has until now only been accessible through the prism of the media and what Jobs himself would allow. It forces us to think different.” –Mikey Campbell, Apple Insider
“Becoming Steve Jobs does not absolve the protagonist of his foibles, but shows that his accomplishments were indeed legion.” –The Economist
“For a deeply felt account . . . of the qualities that earned Jobs the abiding respect and love of his closest associates… the Schlender and Tetzeli book is the best that’s currently available.” —Michael Cohen, TidBITS
"Detailed and thorough...full of intimate and personal anecdotes from Jobs' life that demonstrate how he evolved from the Steve Jobs that was ousted from Apple in the early 1990s to the man that lead the company to release its most revolutionary products." -- Lisa Eadicicco, Business Insider
About the Author
BRENT SCHLENDER is one of the premiere chroniclers of the personal computer revolution, writing about every major figure and company in the tech industry. He covered Steve Jobs for the Wall Street Journal and Fortune for nearly 25 years.
RICK TETZELI, executive editor of Fast Company, has covered technology for two decades. He is the former deputy editor of Fortune, and editor of Entertainment Weekly.
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Jobs had agreed to be interviewed by Isaacson over the course of the final two years of his life, and when Isaacson's biography of Jobs was published less than three weeks after his death, on October 24, 2011, it immediately became a bestseller. His book was taken as the most thorough and authoritative description of Jobs that had been written. It did have the cooperation of Jobs himself, and did become the benchmark biography of Jobs (until today). It pulled few punches in describing Jobs volatility throughout his life and in managing his businesses. The view of most was probably that the Isaacson book was tough but fair, because the stories of how difficult Jobs could be were well known and undisputed.
Now that a couple of years have gone by and people have had a chance to adjust to Jobs death and reflect, it turns out that there was a need for a more balanced look at his life, one that doesn't overlook his failings but also gives more credit to not only his great technological leadership but also his humanity and his great talents as a leader of men and women. Especially interesting are the stories of his growth as a person, and how he did learn to be more understanding and compassionate in dealing with people. We learn through reading this book that this was something he acknowledged and worked hard at improving. He knew he had faults and he tried to limit them (not always successfully). We are all aware of his accomplishments - he led and inspired (and demanded) the talented people at Apple to innovate and exceed their own expectations time after time, and although he was a stern taskmaster he also drove them to design and engineer products that were sensational to use and experience. They were transformative to industries. Jobs may not have been perfect, nobody is claiming that, but these things do not happen solely through bullying, there has to be more to it than that.
And there is more to it than that. This new biography of Jobs brings out those other aspects of Jobs life and personality. And no doubt it benefits from the time that has gone by since his death, which has given everyone involved a chance to get some distance from the events of his life and put them in perspective.
This book also has an even more significant difference, I feel: the authors, Brent Schlender and Rick Tetzeli, are two gentlemen who have known the computer industry and Jobs for many years. Schlender in particular had a relationship with Jobs that spanned almost 25 years. He did not meet Jobs for the first time when they began working on the book (and this is one of the most important differences in comparing this book to the earlier biography, because Isaacson did not know Jobs prior to working on that book, and he did not have the strong background in the computer industry that both Schlender and Tetzeli possess. He was, and is, an accomplished and well respected biographer and business executive, and among other things has been the CEO of the Aspen Institute for a number of years). Bringing out this personal connection right at the beginning, the book starts with Schlender talking about his first meeting with Jobs, in April of 1986, when he was working for the Wall Street Journal and stationed in San Francisco and he drove down to Palo Alto to meet with Jobs at the NeXT headquarters.
A couple of years ago, when Schlender and Tetzeli approached Apple with their plan to write this book, they were not able to obtain the cooperation of the company or its executives. Then, after a year and a half of continued effort, the door was finally opened. They were able to meet with Apple people, as well as with Jobs widow, and the resulting fresh materials, together with the notes and documents they had already gathered, going back many years, gave them an unequalled resource of information to produce this new biography.
This book provides a more comprehensive look at Jobs full career, not just the Apple years (parts I and II). There is a great deal of material describing his time at both NeXT and Pixar that I was unfamiliar with. Those years when he was separated from Apple were very important in understanding and illustrating the evolution Jobs went through as a manager and as a person over the course of his life. The executives Ed Catmull, and John Lasseter at Pixar, and Bob Iger at Disney, for example, were very influential to Jobs and this was interesting to read about. (This is a time period of his life that was almost completely overlooked in the earlier Isaacson biography).
This 13-year period, beginning in September, 1985, when Jobs resigned from Apple after John Scully essentially stripped all of Jobs responsibilities from him, until late 1998 when he returned to Apple following Apple's acquisition of NeXT and the removal of Gil Amelio as CEO, is covered in detail in this book and was, to me, most interesting. It was during this period that Steve tried unsuccessfully to reproduce the magic of the Mac in the new NeXT computer, acquired a creative and well-functioning team at Pixar that resisted his micromanaging and taught him how to more skillfully lead a high performing creative group. It was also during this time that he met his future wife, Laurene Powell, married and began to raise a family. Pixar achieved it's first major success when the movie Toy Story was produced in 1995; that eventually led to his return to great wealth when Pixar was sold to Disney. All of these experiences combined over time to produce a more thoughtful and measured manager who, by the time he was asked to lead Apple again, was a far different person than the imperious and demanding 20-something who had co-founded Apple and then skyrocketed to fame and fortune when he was probably too young to handle it.
And while some are now criticising this book as being more forgiving regarding Jobs, especially when compared to the Isaacson biography, I'll add one story that speaks volumes to me regarding this 'other side' of Jobs. When he returned to Apple in 1998, he faced a terribly difficult situation, the company had it's least inspiring product lineup ever, employee morale was seriously depressed, and there was a desperate need to chart a path to recover the magic that the company had held in its early days. In one of his very first leadership decisions at Apple, in learning that the stock options of the employees were all 'underwater' and valueless, he insisted that the board re-issue all those employee stock options so that they were priced at the stock value on July 7, the day that Amelio's firing was made public. He informed the employees of this in an 'all hands' memo that went out over his signature, a singular move that immediately revitalized the financial prospects for the companies employees. And he had no personal stake in that decision, because at that time he had no personal stock options of his own. The depth of his dedication to the employees of Apple could not have been more clearly shown than it was in that single action.
As I read this book, having read many other stories about Jobs and having a familiarity with his life and how it developed, it can be both sad and frustrating to read once again about his failures and mistakes. At NeXT, for example, recounting the many errors made - selecting expensive magnesium for the computer case, requiring it to be built as a cube with sharp edges rather than easier to manufacture rounded corners, building the state-of-the-art factory in Fremont that would never be used to its full capability - I found myself lamenting that he hadn't been able to learn those lessons of management and discipline earlier in his life. A great waste, in many respects. Still, it is a part of his story (and a number of the innovations from NeXT would go on to live well beyond those days). Great leaders always talk about how their failures were critical to their development. Likely he would not have grown into the man he eventually became if he hadn't made those mistakes, painful though they are to replay. He was just 30 when he began NeXT, 33 when the first NeXT computer was unveiled, in grand Jobs extravaganza style at the Davies Symphony Hall in San Francisco. He was world famous and yet still a very young and immature man. The attention to detail and importance of design that was so important to him from the very beginning, even when it was impossible to implement or led to products that were too expensive to succeed commercially, would blossom in later years as the iPhone and other devices were developed and led to Apple's greatest successes.
To me, the most moving story from the book was when Tim Cook realized that he and Jobs had the same blood type. That meant that Cook could potentially help Jobs fight his illness by donating a part of his own liver. But Jobs wouldn't even consider it, and the deep personal nature of that exchange, between those two men and at a time when Jobs realized that his remaining days were dwindling, was very poignant. The last part of the book is especially sad as we live through his final days, when he knew that his time was coming to an end.
There are many other interesting stories here, some of which can be found elsewhere in the other reviews or on the internet already, as the early reviews are out and most of them share favorite stories or new insights that were gained from reading the book. I'll just add that this is a very human portrayal of Jobs, it is one that I believe will appeal to people who like to read biographies of business leaders, people who are fans of Apple and are looking for more insight into how it works and the people behind the products, and it will also appeal to readers who are interested in what makes a brilliant leader tick, how does the mind work and what magic must take place in order for those visions to become manifest in products and in a company that, soon after Jobs death, became the largest in the world.
I also think that it is remarkable to see the support that Apple executives are now putting behind this book now that it has been released. Tim Cook, Apple's current CEO and Jobs hand-picked successor, Jony Ive, Apple's long standing head of design, and Eddy Cue, Apple's head of software and internet services, have all endorsed it. A cynic might view their praise of the book as support of something that may help to reshape Jobs image in a more flattering light, but I think that there is more to it than that. This book does not whitewash Jobs or overlook his faults.
My earlier comparisons to the Isaacson biography, which until today may have been the benchmark for a Jobs biography, may sound like too much of a criticism of that book, so I will add that anyone interested in Apple and the story of the company and of Steve Jobs is probably going to want to read both books. I purchased the Isaacson book as soon as it came out, and I'll probably go back and read it again now. There are portions of Jobs life and Apple history that are covered in the Isaacson book and not so much (or at all) in this new book. I think that one of the other reviewers makes the point that the two books should be viewed as complimentary, and I think that is the right way to look at it.
By the time of his death, Steve Jobs had become an icon of the business world, having achieved a stature that only a few American business executives have ever reached (Jack Welch at GE being perhaps the most recent, prior to Jobs). This is a fascinating look at him and his company, and after reading it I have the feeling that I may be just a bit closer to understanding what he was like. I wouldn't try to claim that this book is definitive - Jobs was complex enough and accomplished so much during his life that no single biography is going to provide everything that could be written about him. I do have the feeling that it may be the closest yet.
I'd heard that Becoming Steve Jobs would be different from Walter Isaacson's book, Steve Jobs. And it was.
But what I wasn't prepared for was the surprise ending.
It turns out that this is a love story. And it's not about the love that Steve Jobs had for his family. It's about the love that Steve Jobs had for and towards Tim Cook, Jony Ive, John Lasseter and Bob Iger and that they had for and towards him.
Someone once told me that immature love is loving someone for what they do right; mature love is loving someone in spite of what they do wrong. And it is clear that Cook, Ive, Lasseter and Iger felt this way towards Steve Jobs and I'm guessing that there is rarely a day goes by when they don't think about him.
Of course I could be projecting, because that is the way I feel about my late mentor, Warren Bennis (who I wrote about at: http://centerforpublicleadership.org/index.php?option=com_content&view=article&id=581:warren-bennis-scholar-on-leadership-dies-at-89-). There is not a day that goes by that I don't think about him, but rather than feeling a deep sadness, thinking about him causes me to have a "smile in my heart" that stretches up in to my cheekbones and flirts a little with my eyes.
I'm guessing that Cook, Ive, Lasseter and Iger might know what I'm talking about.
Rest in peace Steve... and rest in peace Warren.
First, the authors of Becoming Steve Jobs are journalists who covered the Apple co-founder from 1986 through his death in 2011, while Isaacson, though unquestionably a masterful biographer, was named as authorized biographer only in 2009.
Second, though I have no way of knowing for sure, I believe that Becoming Steve Jobs was written in reaction to Isaacson’s bestselling book. As the principal author, Brent Schlender, a reporter and editor for Fortune, asserts in the Source Notes following the text, “we are trying to achieve with this book . . . a deeper understanding of Steve Jobs’ ever-evolving arsenal of entrepreneurial skills and capabilities, and the deepening of his almost messianic drive to have an impact on his world.” (Deeper than what, I ask? Or who?) In other words, despite his notoriously bad behavior during his earlier stint running the company, he had grown up a lot, learned a great deal about management, and come to understand better both his capabilities and his limitations. Doubtless, the diagnosis of the cancer he lived with from 2004 to 2011 also helped sharpen his attention on those things that were most important to him.
Third, in a way the most attention-getting, Becoming Steve Jobs has been enthusiastically received by the people who knew him best: those he worked with at Apple and Pixar, and his peers in Silicon Valley. By contrast, the reception in the Valley for Isaacson’s book was mixed at best, despite the rave reviews it received in all the right places (The New York Times, The New York Review of Books, The Guardian, The New Yorker, and so forth). I loved it, too. My review is here. But I didn’t know the man.
Schlender and Rick Tetzeli, his co-author, elaborate on the reality that helps explain all three factors. During the nine years he ran Apple before his ouster in 1985, “at his childish worst Steve Jobs was really nothing more than a spoiled brat.” Later, however, as they write, “While away from Apple [from 1985 to 1997], Steve Jobs had started to learn how to make the most of his strengths, and how to temper somewhat his perilous weaknesses. This reality runs counter to the common myths about Steve. In the popular imagination, he is a tyrant savant with a golden touch for picking products and equally a stubborn son of a bitch with no friends, no patience, and no morals; he lived and died as he was born — half genius and half asshole.” If that had been the full picture, they insist, Jobs could never have “pulled off one of the greatest business comebacks ever.”
Schlender and Tetzeli emphasize the role of other remarkable individuals in the education of Steve Jobs. First was Regis McKenna, the legendary marketing guru of Silicon Valley, who led the effort to develop the Apple brand. For a time, John Sculley played that role — a short time. Then came the pair of geniuses Jobs saved from oblivion when he bought George Lucas’ animation unit and created Pixar: the brilliant animator and storyteller, John Lasseter, and the company’s outstanding manager, Ed Catmull. No doubt he also learned a lot from his archrival, Bill Gates. (At least, he learned how not to design products.) Among his coworkers, though, his deepest and most productive relationship was with the English designer, Jony Ive, who ran Apple’s design shop in close collaboration with Jobs during his second stint at the company. Obviously, however, his wife, Laurene Powell Jobs, must deserve a lot of the credit for rounding off his sharp edges.
For anyone capable of empathy and with experience running a business, how Steve Jobs turned around Apple has to seem shocking. The company was on the verge of bankruptcy in the late 1990s, victim to the bad judgment of a series of incompetent CEOs and a passive board. Shortly after reassuming the top role at the company, Jobs went so far as to bulldoze “tens of thousands of unsold Macs into a landfill in early 1998.” He ruthlessly slashed a product line of dozens down to a “quadrant” of just four products. And he cut tens of thousands of jobs. From either a humane or an environmental perspective, these changes were hardly admirable. But they did the trick. By the middle of the decade of the 2000s, Apple was back again, beginning its short journey to become the world’s most valuable business.
Becoming Steve Jobs is based not only on a quarter-century of reporting on the company but on interviews with huge numbers of the people who knew the man. It’s a monumental achievement.
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