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Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader Hardcover – March 24, 2015
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“One of the best things Brent Schlender and Rick Tetzeli do in writing about Jobs is undoing the ‘lone genius’ myth, and complicating his persona.” --Anil Dash, CEO of ThinkUp
"The book about Steve Jobs that the world deserves. Smart, accurate, informative, insightful and at times, utterly heartbreaking....Becoming Steve Jobs is going to be an essential reference for decades to come." --John Gruber, Daring Fireball
“Brent Schlender and Rick Tetzeli render a spectacular service with this book, giving fresh perspective on Steve Jobs’ journey from inspiring but immature entrepreneur into an inspired and mature company-builder. Most important, they capture Jobs’ resilience, his refusal to capitulate, his restless drive to stay in the game, his voracious appetite to learn—this, far more than genius, is what made him great. Becoming Steve Jobs gets the focus precisely right: not as a success story, but as a growth story. Riveting, insightful, uplifting—read it and learn!” --Jim Collins, author of Good to Great, co-author of Built to Last and Great by Choice
“Becoming Steve Jobs is fantastic. After working with Steve for over 25 years, I feel this book captures with great insight the growth and complexity of a truly extraordinary person. I hope that it will be recognized as the definitive history.” --Ed Catmull, president, Disney Animation and Pixar
“What makes their book important is that they contend — persuasively, I believe — that . . . [Jobs] was not the same man in his prime that he had been at the beginning of his career. The callow, impetuous, arrogant youth who co-founded Apple was very different from the mature and thoughtful man who returned to his struggling creation and turned it into a company that made breathtaking products while becoming the dominant technology company of our time." --Joe Nocera, The New York Times
"Highly recommended." --Philip Elmer-DeWitt, Fortune.com
"Square would not exist without the work and persistence of Steve Jobs. I am forever grateful. Amazing read." --Jack Dorsey
"Will quicken the pulse of even obsessive Apple watchers . . . a layered portrait of the mercurial Jobs, whose style and personality . . . were constantly evolving, right up to his early death." --Brad Stone, NYT Sunday Book Review
“A fascinating, insightful book that does a great job capturing what and who the man inside the public mask actually was. I’m pleased someone got to write it. It needed writing. Previous titles failed. Highly recommended.” –Jonny Evans, ComputerWorld
“Becoming Steve Jobs especially shines when it serves up opportunities to get a fresh look at Jobs’ passion for always sticking to the intersection of technology and the humanities that animated his work.” –Andy Meek, BGR
“Schlender is one of the very few journalists whom Steve Jobs favored with his trust over decades of coverage….only in Becoming Steve Jobs do I recognize the complexity and warmth that I saw first-hand in Jobs, particularly in the last few years of his life.” –Steven Levy, Backchannel
“If you’re interested in learning more about Steve Jobs’ life, business strategies, successes and failures, the Becoming Steve Jobs book is certainly worth your time.” --Jeremy Horwitz, 9to5Mac
“Reveals lesser-known aspects of Jobs’ life . . . That’s really where Becoming Steve Jobs shines. It offers a unique take on the decisions (mistakes) Jobs made during his time at NeXT and Pixar.” —Harrison Weber, Venture Beat
“In some ways, this biography can be likened to a college level course in "Jobsology," one that through new information provides adequate insight to flip established doctrine on its head. . . Schlender and Tetzeli proffer a measured and deliberate chronicling of Jobs' peaks and valleys painted in the words of those who knew him best. It is a record of an incredible life that has until now only been accessible through the prism of the media and what Jobs himself would allow. It forces us to think different.” –Mikey Campbell, Apple Insider
“Becoming Steve Jobs does not absolve the protagonist of his foibles, but shows that his accomplishments were indeed legion.” –The Economist
“For a deeply felt account . . . of the qualities that earned Jobs the abiding respect and love of his closest associates… the Schlender and Tetzeli book is the best that’s currently available.” —Michael Cohen, TidBITS
"Detailed and thorough...full of intimate and personal anecdotes from Jobs' life that demonstrate how he evolved from the Steve Jobs that was ousted from Apple in the early 1990s to the man that lead the company to release its most revolutionary products." -- Lisa Eadicicco, Business Insider
About the Author
RICK TETZELI, executive editor of Fast Company, has covered technology for two decades. He is the former deputy editor of Fortune, and editor of Entertainment Weekly.
- Item Weight : 1.55 pounds
- ISBN-10 : 0385347405
- Hardcover : 464 pages
- ISBN-13 : 978-0385347402
- Product Dimensions : 6.36 x 1.57 x 9.38 inches
- Publisher : Crown Business; First Edition, First Printing (March 24, 2015)
- Language: : English
- Best Sellers Rank: #304,034 in Books (See Top 100 in Books)
- Customer Reviews:
Top reviews from the United States
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The authors of Becoming Steve Jobs don't shy away from mentioning all the really asinine things Jobs did and continued to do, but they also detail how he evolved, learning from his failures at Apple and Next, becoming an effective and visionary leader. A big change they feel occurred at Pixar, where Jobs met and worked with Ed Catmull, who showed him how to manage creative people (the mentor he never had), without stifling them. Catmull's book, Creativity Inc is also a must read.
In the end, the authors feel Jobs used those things he learned from his failures, and his time at Pixar, to take Apple to amazing heights. So if you hate Steve Jobs, you should read this book, and if you love Steve Jobs, you should read this book. A big thumbs up.
I'd heard that Becoming Steve Jobs would be different from Walter Isaacson's book, Steve Jobs. And it was.
But what I wasn't prepared for was the surprise ending.
It turns out that this is a love story. And it's not about the love that Steve Jobs had for his family. It's about the love that Steve Jobs had for and towards Tim Cook, Jony Ive, John Lasseter and Bob Iger and that they had for and towards him.
Someone once told me that immature love is loving someone for what they do right; mature love is loving someone in spite of what they do wrong. And it is clear that Cook, Ive, Lasseter and Iger felt this way towards Steve Jobs and I'm guessing that there is rarely a day goes by when they don't think about him.
Of course I could be projecting, because that is the way I feel about my late mentor, Warren Bennis (who I wrote about at: http://centerforpublicleadership.org/index.php?option=com_content&view=article&id=581:warren-bennis-scholar-on-leadership-dies-at-89-). There is not a day that goes by that I don't think about him, but rather than feeling a deep sadness, thinking about him causes me to have a "smile in my heart" that stretches up in to my cheekbones and flirts a little with my eyes.
I'm guessing that Cook, Ive, Lasseter and Iger might know what I'm talking about.
Rest in peace Steve... and rest in peace Warren.
Top reviews from other countries
Benefits greatly from the authors' experience and technical literacy to properly understand the subject matter, whilst presenting a complex and often convoluted sequence of events in a clear and engaging way. Highly recommended.