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from Bedlam to Boardroom: How to get a derailed executive career back on track! Paperback – March 13, 2011
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From the Author
In meeting with hundreds of newly-unemployed executives in the past two years, I've too often witnessed the shock and confusion of those who were scorched by this financial recession and are wondering how to proceed. People like you. And now, in your most productive years, you are left to navigate your way through the new job search landscape - maybe for the first time in your life. Moving forward in your career is all about digitizing your brand now:
* Positioning yourself on the global internet
* Becoming an online authority
* Determining your "Narrow and Deep" value
* Creating a virtual network of business connections
* And making sure that you are FOUND
About the Author
After 12 years in high tech sales and management jobs, as a single over-achiever mom of an awesome who's-the-parent-here son, I took a temporary job as a recruiter in 1990, eager to get my hands on the magic list of job openings so I could "place" myself in one of them.
What I soon discovered is that headhunting doesn't work that way. Recruiters don't "place" people. They work for employers. Even back then, it was still just a sales job of painstaking research and discovery, day after day... so I stared pushing the envelope with new methodologies that took root immediately with forward-thinking clients.
Itching to deploy these ideas, I started my own retained search firm, Devon James Associates, in the Seattle area, and for the past 18 years I've led a disruptive charge to challenge the fifty-year-old traditions of the executive search business.
Fortunately for me, my aggressive ideas have landed me on the pages of Fast Company, Barron's, SmartMoney, Forbes, Wall Street Journal, and my client list includes many of the Who's Who companies in the Northwest, including Amazon, Visio, Microsoft, Cranium, and Brocade.
So in these last few years of recession and horrific unemployment numbers, I felt so badly for my executive job-seeking clients that I just sat down and wrote a book for them. "From Bedlam to Boardroom" is my insider's guide to navigating this crazy new world of job search.
Executives, no matter what level, must be visible on the internet. And they must learn how to do that by figuring out their "narrow and deep" expertise, and joining the online world of search-and-be-searched. Digitizing yourself is just the beginning. Controlling your online brand and what people see about you is the next step. And the final and continuous phase of launching yourself to the world will keep you top-of-mind for all those you hope will find you for your future income streams.
Top customer reviews
I don't believe the information in this book comes naturally or intuitively, that's why I really like this book. As an airplane pilot, army ranger, and risk consultant, I've learned that good judgment comes from good training, knowledge passed on by experts, and experience if you're fortunate enough to have survived the lesson. As a result of this book, I'm taking inventory of my personal social media branding and benchmarking myself against the best practices identified in the book. So far, I've identified some gaps (big holes) that I need to address. I think they call it moving from stage 1, unaware and ineffective to stage 2, aware and ineffective. My goal is to quickly move to aware and effective to unaware and effective.
So, here's what I distilled, learned, and why I referred to the book as a survival guide: Your personal on-line brand carries exponentially more weight, leverage, and opportunity than you can imagine. Get crystal clear on your personal brand and own it, or you'll end up in a fog bank (who can see or find you in the fog, besides it's cold and wet?). Learn how to define or polish your personal brand. Adopt on-line tools to manage your content, because your content in social media defines your personal brand, and your personal brand defines your economic and social value to clients and friends.
There's a lot more in the book that's so helpful; I found myself reading any using my computer to locate all of the good reference material that's covered in the book. Using my PC Kindle software (free) , I could click or highlight any information from my digital book and go right to the reference. Count me in as a new and big fan of the author, Colleen Aylward.
Money well spent. It's almost guaranteed that you will find something of value in this book to help you upgrade your resume, LinkedIn profile, digital presence, etc. Buy it now and read it. It's a slam dunk.
This book is well worth your investment of both money and time as you move forward with your job search.