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from Bedlam to Boardroom: How to get a derailed executive career back on track! Paperback – March 13, 2011
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From the Author
* Positioning yourself on the global internet
* Becoming an online authority
* Determining your "Narrow and Deep" value
* Creating a virtual network of business connections
* And making sure that you are FOUND
About the Author
What I soon discovered is that headhunting doesn't work that way. Recruiters don't "place" people. They work for employers. Even back then, it was still just a sales job of painstaking research and discovery, day after day... so I stared pushing the envelope with new methodologies that took root immediately with forward-thinking clients.
Itching to deploy these ideas, I started my own retained search firm, Devon James Associates, in the Seattle area, and for the past 18 years I've led a disruptive charge to challenge the fifty-year-old traditions of the executive search business.
Fortunately for me, my aggressive ideas have landed me on the pages of Fast Company, Barron's, SmartMoney, Forbes, Wall Street Journal, and my client list includes many of the Who's Who companies in the Northwest, including Amazon, Visio, Microsoft, Cranium, and Brocade.
So in these last few years of recession and horrific unemployment numbers, I felt so badly for my executive job-seeking clients that I just sat down and wrote a book for them. "From Bedlam to Boardroom" is my insider's guide to navigating this crazy new world of job search.
Executives, no matter what level, must be visible on the internet. And they must learn how to do that by figuring out their "narrow and deep" expertise, and joining the online world of search-and-be-searched. Digitizing yourself is just the beginning. Controlling your online brand and what people see about you is the next step. And the final and continuous phase of launching yourself to the world will keep you top-of-mind for all those you hope will find you for your future income streams.
Top Customer Reviews
I don't believe the information in this book comes naturally or intuitively, that's why I really like this book. As an airplane pilot, army ranger, and risk consultant, I've learned that good judgment comes from good training, knowledge passed on by experts, and experience if you're fortunate enough to have survived the lesson. As a result of this book, I'm taking inventory of my personal social media branding and benchmarking myself against the best practices identified in the book. So far, I've identified some gaps (big holes) that I need to address. I think they call it moving from stage 1, unaware and ineffective to stage 2, aware and ineffective. My goal is to quickly move to aware and effective to unaware and effective.
So, here's what I distilled, learned, and why I referred to the book as a survival guide: Your personal on-line brand carries exponentially more weight, leverage, and opportunity than you can imagine. Get crystal clear on your personal brand and own it, or you'll end up in a fog bank (who can see or find you in the fog, besides it's cold and wet?). Learn how to define or polish your personal brand. Adopt on-line tools to manage your content, because your content in social media defines your personal brand, and your personal brand defines your economic and social value to clients and friends.Read more ›
As a career military officer I am keenly aware of the fact that anything I do next is going to be a cultural shift from what I have been doing for 25 years. The skills and experiences I have gained in my career are transferable to the civilian sector but I am going to be in for some culture shock...and I'm well aware of the fact that I can not simply expect to wave my military title at somebody and expect them to hire me for that alone. I need to learn some new skills and relearn some others.
One early lesson has been my online presence/profile. I intuitively knew it was important but did not know how to actively manage it other than avoiding doing stupid things. Colleen's book is the first one I've come across that provides specific actionable steps for not only managing what is out there but helping me to project what I want others to find and see. I actually thought I was a pretty savvy LinkedIn user until I read her book. I've been able to apply several of her tips and techniques with great success for my networking.
It is easy to dismiss Twitter and other similar social media sites as non-substantive...but I have learned that many of the key people I want to be engaged with for networking use Twitter for near-real time data flow. It's all in how you use the technology.Read more ›
Money well spent. It's almost guaranteed that you will find something of value in this book to help you upgrade your resume, LinkedIn profile, digital presence, etc. Buy it now and read it. It's a slam dunk.
Most Recent Customer Reviews
A very simple to understand and informative book to help the middle-aged unemployed executive. I will tell all of my friend who are unemployed to buy the book.Published on March 8, 2014 by JB
This is a great book, ideal for somebody who has been happily working someplace and *poof* their position is outsourced, or a they are laid off or their beloved company goes under. Read morePublished on February 21, 2014 by L. Grundy
A friend recommended and I found it to be a must have for any person seeking a new position. It really helped getting things in perspective.Published on January 9, 2014 by Boaz Efroni Rotman
Ms. Aylward has nailed the fact that you must market yourself via Linked In and social media as that is where the recruiters are going to search for and verify talent. Read morePublished on December 16, 2013 by Todd M Sames
This book efficiently conveys a lot of practical information backed up by credible research. If you're looking for a way to quickly update your understanding of how the recruiting... Read morePublished on October 31, 2013 by Gregory A Williams
This book is essential for getting back into the workforce. It covers all aspects of today's social media minded job hunting, as well as solid self assessment for putting your... Read morePublished on July 18, 2013 by Soupman
As a bricks and mortar executive I found this succinct, superbly written guide to be a major wake-up call. Read morePublished on February 25, 2013 by Jeff Loudon
Aylward's seemingly self-published book offers some valuable insights into the online search strategies used by executive recruiters, and presents thought-provoking questions that... Read morePublished on August 4, 2012 by Kathryn Welds
This is an excellent read on how to use LinkedIn and social media to do a search, network and find employment.Published on March 18, 2012 by JMK