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Beer School: Bottling Success at the Brooklyn Brewery Paperback – February 9, 2007
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From the Back Cover
A journalist and a banker share the life and business lessons theylearned while building a successful brewery in New York City
"A great city should have great beer. New York finally has,thanks to Brooklyn. Steve Hindy and Tom Potter provided it. BeerSchool explains how they did it: their mistakes as well as theirtriumphs."
Michael Jackson, The Beer Hunter®
"This account serves up more than the usual suds andfoamits counsel is sound and its prose lively, and it shouldappeal to both wannabe industrialists and beer drinkers, not thatthose categories are mutually exclusive."
"Great lessons on what every first-time entrepreneur willexperience. Being down the block from the Brooklyn Brewery, I hadfirsthand witness to their positive impact on our community. I giveSteve and Tom's book an A++!"
Norm Brodsky, Senior Contributing Editor, Inc. magazine
"Steve Hindy and Tom Potter's Beer School may be the firstbusiness book ever that could set the cold heart of a Hollywoodproducer racing. This one has it all, Mr. DeMille, and if I ownedthe rights, I'd already have my people on the line with yourpeople."
Jack Curtin, Celebrator Beer News
"Beer School is a useful and entertaining book. In essence, thisis the story of starting a beer business from scratch in New YorkCity. The product is one readers can relate to, and the market isas tough as they get. What a fun challenge! The book can help notonly those entrepreneurs who are starting a business but also thosetrying to grow one once it is established."
Michael Preston, Adjunct Professor, Lang Center forEntrepreneurship, Columbia Business School, and coauthor of TheRoad to Success: How to Manage Growth
"The revealing story Steve and Tom tell about two partnersentering a business out of passion, in an industry they knew littleabout, being seriously undercapitalized, with an overly naivebusiness plan, and their ultimate success, is an inspiringtale."
Ken Grossman, founder, Sierra Nevada Brewing Co.
About the Author
STEVE HINDY is President and cofounder of The BrooklynBrewery. A former Middle East correspondent for The AssociatedPress, he is currently a director of Brooklyn's Prospect ParkAlliance and the Brewers Association. Hindy has a master's degreein teaching English from Cornell.
TOM POTTER cofounded the Brooklyn Brewery in 1987. Heserved as its CEO and chairman until his retirement in 2004.Previously, he was an assistant vice president at Chemical Bank,where he financed the acquisition of assets valued in excess of$1.5 billion. Potter graduated from Yale and has an MBA fromColumbia.
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I like how they go through the struggles of starting a business and then their grade themselves on how they did. They seem to be pretty honest with their grading system and talk about what they could have done differently.
I enjoy how they take turns writing sections. You get two slightly different visions of how a person that is risky is willing to start a business as well as someone that is more risk averse views the plan.
I highly recommend this for anyone willing to start a brewery. If you are just looking to start a business and enjoy craft beer then you likely would enjoy it too for the strong business talk and not so much brewery talk.
If you are looking for information on how to start a successful brewery this isn't it. It is filled with stories and not information with the possible exception those chapters on branding and marketing. Those chapters have lots of good information about how they went about marketing their products.
It's a sometimes funny, sometimes serious, look at the history of one brewery through it's ups and downs.