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Beer School: Bottling Success at the Brooklyn Brewery Paperback – February 9, 2007
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"This gripping and lighthearted read charts their successes and failures and leaves you thirty for more." (Sainsbury's Magazine, September 2009)
From the Back Cover
A journalist and a banker share the life and business lessons they learned while building a successful brewery in New York City
"A great city should have great beer. New York finally has, thanks to Brooklyn. Steve Hindy and Tom Potter provided it. Beer School explains how they did it: their mistakes as well as their triumphs."
Michael Jackson, The Beer Hunter®
"This account serves up more than the usual suds and foamits counsel is sound and its prose lively, and it should appeal to both wannabe industrialists and beer drinkers, not that those categories are mutually exclusive."
"Great lessons on what every first-time entrepreneur will experience. Being down the block from the Brooklyn Brewery, I had firsthand witness to their positive impact on our community. I give Steve and Tom's book an A++!"
Norm Brodsky, Senior Contributing Editor, Inc. magazine
"Steve Hindy and Tom Potter's Beer School may be the first business book ever that could set the cold heart of a Hollywood producer racing. This one has it all, Mr. DeMille, and if I owned the rights, I'd already have my people on the line with your people."
Jack Curtin, Celebrator Beer News
"Beer School is a useful and entertaining book. In essence, this is the story of starting a beer business from scratch in New York City. The product is one readers can relate to, and the market is as tough as they get. What a fun challenge! The book can help not only those entrepreneurs who are starting a business but also those trying to grow one once it is established."
Michael Preston, Adjunct Professor, Lang Center for Entrepreneurship, Columbia Business School, and coauthor of The Road to Success: How to Manage Growth
"The revealing story Steve and Tom tell about two partners entering a business out of passion, in an industry they knew little about, being seriously undercapitalized, with an overly naive business plan, and their ultimate success, is an inspiring tale."
Ken Grossman, founder, Sierra Nevada Brewing Co.
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I like how they go through the struggles of starting a business and then their grade themselves on how they did. They seem to be pretty honest with their grading system and talk about what they could have done differently.
I enjoy how they take turns writing sections. You get two slightly different visions of how a person that is risky is willing to start a business as well as someone that is more risk averse views the plan.
I highly recommend this for anyone willing to start a brewery. If you are just looking to start a business and enjoy craft beer then you likely would enjoy it too for the strong business talk and not so much brewery talk.
If you are looking for information on how to start a successful brewery this isn't it. It is filled with stories and not information with the possible exception those chapters on branding and marketing. Those chapters have lots of good information about how they went about marketing their products.