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Beer School: Bottling Success at the Brooklyn Brewery Paperback – Illustrated, January 22, 2007

4.3 out of 5 stars 114 ratings

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Frequently bought together

  • Beer School: Bottling Success at the Brooklyn Brewery
  • +
  • Brewing Up a Business: Adventures in Beer from the Founder of Dogfish Head Craft Brewery
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  • Beyond the Pale: The Story of Sierra Nevada Brewing Co.
Total price: $59.39
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Editorial Reviews

From the Inside Flap

"Any beer lover hoping to jump on the bandwagon ought first to take a lesson from Beer School."
—Time

A journalist and a banker share the life and business lessons they learned while building a successful brewery in New York City

"A great city should have great beer. New York finally has, thanks to Brooklyn. Steve Hindy and Tom Potter provided it. Beer School explains how they did it: their mistakes as well as their triumphs."
—Michael Jackson, The Beer Hunter®

"This account serves up more than the usual suds and foam—its counsel is sound and its prose lively, and it should appeal to both wannabe industrialists and beer drinkers, not that those categories are mutually exclusive."
—Publishers Weekly

"Great lessons on what every first-time entrepreneur will experience. Being down the block from the Brooklyn Brewery, I had firsthand witness to their positive impact on our community. I give Steve and Tom's book an A++!"
—Norm Brodsky, Senior Contributing Editor, Inc. magazine

"Steve Hindy and Tom Potter's Beer School may be the first business book ever that could set the cold heart of a Hollywood producer racing. This one has it all, Mr. DeMille, and if I owned the rights, I'd already have my people on the line with your people."
—Jack Curtin, Celebrator Beer News

"Beer School is a useful and entertaining book. In essence, this is the story of starting a beer business from scratch in New York City. The product is one readers can relate to, and the market is as tough as they get. What a fun challenge! The book can help not only those entrepreneurs who are starting a business but also those trying to grow one once it is established."
—Michael Preston, Adjunct Professor, Lang Center for Entrepreneurship, Columbia Business School, and coauthor of The Road to Success: How to Manage Growth

"The revealing story Steve and Tom tell about two partners entering a business out of passion, in an industry they knew little about, being seriously undercapitalized, with an overly naive business plan, and their ultimate success, is an inspiring tale."
—Ken Grossman, founder, Sierra Nevada Brewing Co.

From the Back Cover

"Any beer lover hoping to jump on the bandwagon ought first to take a lesson from Beer School."
―Time

A journalist and a banker share the life and business lessons they learned while building a successful brewery in New York City

"A great city should have great beer. New York finally has, thanks to Brooklyn. Steve Hindy and Tom Potter provided it. Beer School explains how they did it: their mistakes as well as their triumphs."
―Michael Jackson, The Beer Hunter®

"This account serves up more than the usual suds and foam―its counsel is sound and its prose lively, and it should appeal to both wannabe industrialists and beer drinkers, not that those categories are mutually exclusive."
―Publishers Weekly

"Great lessons on what every first-time entrepreneur will experience. Being down the block from the Brooklyn Brewery, I had firsthand witness to their positive impact on our community. I give Steve and Tom's book an A++!"
―Norm Brodsky, Senior Contributing Editor, Inc. magazine

"Steve Hindy and Tom Potter's Beer School may be the first business book ever that could set the cold heart of a Hollywood producer racing. This one has it all, Mr. DeMille, and if I owned the rights, I'd already have my people on the line with your people."
―Jack Curtin, Celebrator Beer News

"Beer School is a useful and entertaining book. In essence, this is the story of starting a beer business from scratch in New York City. The product is one readers can relate to, and the market is as tough as they get. What a fun challenge! The book can help not only those entrepreneurs who are starting a business but also those trying to grow one once it is established."
―Michael Preston, Adjunct Professor, Lang Center for Entrepreneurship, Columbia Business School, and coauthor of The Road to Success: How to Manage Growth

"The revealing story Steve and Tom tell about two partners entering a business out of passion, in an industry they knew little about, being seriously undercapitalized, with an overly naive business plan, and their ultimate success, is an inspiring tale."
―Ken Grossman, founder, Sierra Nevada Brewing Co.


Product details

  • Item Weight : 13.8 ounces
  • Paperback : 304 pages
  • ISBN-10 : 0470068671
  • Product Dimensions : 5.5 x 0.9 x 8.4 inches
  • ISBN-13 : 978-0470068670
  • Publisher : Wiley; 1St Edition (January 22, 2007)
  • Language: : English
  • Customer Reviews:
    4.3 out of 5 stars 114 ratings

Customer reviews

4.3 out of 5 stars
4.3 out of 5
114 global ratings
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Top reviews from the United States

Reviewed in the United States on February 20, 2010
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Reviewed in the United States on May 31, 2013
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Top reviews from other countries

Rich Dale
4.0 out of 5 stars eye opening and truthful account of the entrepreneurial journey
Reviewed in the United Kingdom on July 12, 2014
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One person found this helpful
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Samantha Rose
4.0 out of 5 stars Interesting history of the business
Reviewed in the United Kingdom on June 12, 2016
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Vesteinn Vidarsson
5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on April 10, 2017
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Joel Baxter
5.0 out of 5 stars A great guide to starting your own business
Reviewed in Canada on March 25, 2012
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Fabio B
4.0 out of 5 stars boa leitura
Reviewed in Brazil on January 27, 2015
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