- Paperback: 208 pages
- Publisher: Peachpit Press (December 20, 2003)
- Language: English
- ISBN-10: 020179537X
- ISBN-13: 978-0201795370
- Product Dimensions: 7 x 0.4 x 9 inches
- Shipping Weight: 12 ounces
- Average Customer Review: 38 customer reviews
- Amazon Best Sellers Rank: #535,771 in Books (See Top 100 in Books)
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Before & After Page Design
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From the Back Cover
Before & After magazine's focus on clarity and simplicity and its insistence on approaching design not as mere decoration but as an essential form of communication have won it legions of fans. If you're among them, you'll welcome the first book from B&A's founder and publisher. John McWade walks his own talk, bringing you a beautifully clear, cohesive, and elegant primer on page design. You'll learn by example how to design single-page and multi-page publications, brochures, and advertisements, applying the principles design professionals live by. You'll also learn how to choose the right font for your project, why one typeface works better than another, and lots more. Best of all, you'll discover how to think visually-transforming the images in your head into documents that communicate effectively on the page.
About the Author
Designer, teacher, and author John McWade has been at the forefront of the graphic design and desktop publishing worlds for several decades. The very first beta user of the desktop publishing program Aldus PageMaker, he went on to found the first desktop publishing company, PageLab, to take advantage of the new tools. With his partner Gaye McWade, he founded the acclaimed Before and After magazine. He is also the author of Before and After Graphics for Business for Peachpit Press.
Top customer reviews
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This book, however, has earned a permanent place on my bookshelf. I ran across Before & After magazine several years ago and fell in love with McWade's clean, clever style. Since I needed to make some marketing materials for my own business on the cheap, I bought his book.
McWade's templates make it easy for even a noob to lay out everything from a promotional postcard to stationery to ... well, any written materials. People to whom I've shown my own pieces (based on McWade's designs) have been impressed with their visual punch. (The paper airplane flyer [get it?] was a real hit.)
And he explains why he makes the choices he does design-wise in language even a layperson can understand.
I'll probably never do any serious design work myself, but McWade's Before & After (the book, the website and the magazine) have made me appreciate good design like never before.