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The Behavior Gap: Simple Ways to Stop Doing Dumb Things with Money Hardcover – Illustrated, January 3, 2012

4.5 out of 5 stars 325 ratings

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Editorial Reviews

Review

"Carl has a wicked way with a Sharpie." — Barry Ritholtz

"Carl Richards is the anti-Jim Cramer. He doesn't pick stocks, and he doesn't shout. In wise, calm style, The Behavior Gap teaches us how to rein in the emotional saboteur within us-the voice that leads us to double-down when the market is peaking and to make a panicky exit when stocks are a bargain. Richards shows us that, when it comes to our financial security, slow and steady wins the race." — Dan Heath, coauthor of Made to Stick and Switch

"Ah, clarity! Carl Richards can see the mistakes that humans-being human- make again and again with money. Then with humor and an I've-been-there nudge he sets them on the right course." — Jean Chatzky, author of Pay It Down

"The Behavior Gap throws light on an important question: How can we think more clearly about money and its role in a happy life? Carl Richards shows how to shape our behavior to invest, save, and spend to foster greater happiness." — Gretchen Rubin, author of The Happiness Project

"Who says common sense is common? Smart, tactical, practical advice for anyone who has done dumb things with their money." — Seth Godin, author of We Are All Weird

"Carl Richards's deceptively simple sketches in The Behavior Gap will make you laugh, change your relationship with money, and leave you the wealthier for it. This one is bound to be a classic!" — William Bernstein, author of A Splendid Exchange and The Investor's

"Carl has a knack for showing-gently and with charts!-that when it comes to money, most of us are idiots. Carl prods us to master money, rather than letting it master us." — Laura Vanderkam, author of All the Money in the World

"A brilliant guide to the ways we often trick ourselves into staying poor. Read this before you make your next financial decision." — Zac Bissonnette, author of Debt-Free U

"If a picture is worth a thousand words, Carl's sketches could change a life! He captures the essence of life and money." — Marty Kurtz, president of the Financial Planning Association

About the Author

Carl Richards is the director of investor education at BAM Advisor Services, a community of
independent advisors. He contributes to the Bucks blog at The New York Times and is a columnist for Morningstar Advisor. Richards appears regularly on National Public Radio's Marketplace Money, and is a frequent keynote speaker at financial planning conferences and visual learning events. You can find more of his work at BehaviorGap.com. He lives in Park City, Utah, with his family.

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Product details

  • ASIN ‏ : ‎ 1591844649
  • Publisher ‏ : ‎ Portfolio; Illustrated edition (January 3, 2012)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 192 pages
  • ISBN-10 ‏ : ‎ 9781591844648
  • ISBN-13 ‏ : ‎ 978-1591844648
  • Item Weight ‏ : ‎ 10.4 ounces
  • Dimensions ‏ : ‎ 5.71 x 0.75 x 8.53 inches
  • Customer Reviews:
    4.5 out of 5 stars 325 ratings

Customer reviews

4.5 out of 5 stars
4.5 out of 5
325 global ratings
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Reviewed in the United States on January 5, 2012
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Top reviews from other countries

Iain P. Wishart
5.0 out of 5 stars One of the best money (and planning) books of the last decade
Reviewed in the United Kingdom on July 14, 2016
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David Colvin
5.0 out of 5 stars Read this book!!
Reviewed in the United Kingdom on February 11, 2013
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G Phillips
5.0 out of 5 stars Finally, an investment book for the masses
Reviewed in the United Kingdom on October 11, 2012
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Daniela
5.0 out of 5 stars A must read for anyone investing
Reviewed in the United Kingdom on September 2, 2021
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Neil, Taunton
5.0 out of 5 stars Makes the complex world of financial planning simple
Reviewed in the United Kingdom on October 9, 2012
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