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Behavioral Economics For Dummies Paperback – February 28, 2012
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From the Back Cover
The guide to understanding why people really make economic and financial decisions
The field of behavioral economics sheds light on the many subtle and not-so-subtle factors that contribute to financial and purchasing choices. This friendly guide explores how socialand psychological factors, such as instinctual behavior patterns, social pressure, and mental framing, can dramatically affect our day-to-day decision making and financial choices. Based on psychology and sociology and rooted in real-world examples, Behavioral Economics For Dummies offers the sort of insights designed to help investors avoid impulsive mistakes, companies understand the mechanisms behind individual choices, and governments and nonprofits make public decisions.
Make realistic assumptions for economic analysis — investigate the assumptions conventional economics makes, and discover how behavioral economists introduce social, psychological, and cultural considerations
Explore the relationship between the brain and economics — understand how human behavior and surroundings affect economic phenomena
Examine the role of free choice in economic decision making — review the conditions that are necessary in order for people to make choices that reflect their true preferences, given the constraints they face
Get happy — recognize that factors other than wealth and money are critically important to a person's happiness, as defined by behavioral economics
Understand how social and psychological factors affect our economic and financial decisions
Grasp how governments and experts influence our choices
Avoid making impulsive and uninformed decisions
Appreciate why ethics are important to our choices
Open the book and find:
The many subtle factors that contribute to our financial and purchasing choices
Why people really make financial decisions
Real-world examples of how behavioral economics affects our lives
What social and psychological factors affect our decision making
How to use behavioral economics to be happier
Why government policies affect the economy
Helpful consumer tips
Go to Dummies.com for videos, step-by-step examples, how-to articles, or to shop!
About the Author
Morris Altman, PhD, is a professor of behavioral economics at Victoria University of Wellington in New Zealand and a professor of economics at the University of Saskatchewan in Canada. He is on the board of the Society for the Advancement of Behavioral Economics and is a former president of that organization. He also edited the Handbook of Contemporary Behavioral Economics.
Top customer reviews
Like most "Dummies" books, this books is extremely elementary and highly accessible. Some readers have complained that the book is college-level material, and that may be true. But it is still completely accessible for someone with no college math background and no previous knowledge of decision theory or psychology.
This book is presented as a "self-help" book rather than a piece of scientific journalism. It is actually both. If you want to make better decisions, especially financial, this book plus Malkiel's classic A Random Walk Down Wall Street might just do the job for you.
Hugh Schwartz, author or A Guide to Behavioral Economics
Now that may be the case and I tend to agree. But it happens in almost every....single...point! Tedious!
And of all of the Dummies books, this one was not written for dummies. I wanted to get an overview of B.E. and I found this book on par with a college course. My eyes start to water over and I can't continue. I must have 15 Dummies book in my collection and this is by far NOT for us Dummies. Wish I could return it.
I'm being generous with the 2 star review, too.