I devoured this book over the course of two days, taking copious notes and highlighting major swaths throughout the book. I've spent years studying behavioral science I'm always excited when a book or paper provides me with new information or when I am able to think about things from a new perspective - this book provided me with both new perspectives and new ideas on behavioral science.
We like to believe that our decisions and behaviors are mostly driven by rational, cost-benefit analysis that weighs the pros and the cons of our actions...what this book highlights is that this belief is often mistaken. As the authors state, "much of our behavior is nonconscious, habitual, and driven by cues in the environment or the way in which choices are presented." And while lots of books have been written about the "irrational" way in which be behave, Behavioral Insights provides a lens in which we can view our actions and leverage both our rational and the automatic thinking systems. They bring in some very practical ways that we can apply this lens to our world to improve our outcomes - in work and policy.
I also very much appreciated the emphasis on where the field of Behavioral Science is going and the ethical concerns that we need to think about as practitioners and researchers. It is an area that I believe we need to have more focus and conversations on.
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Fantastic Insights on Behavioral Insights!
Reviewed in the United States on September 1, 2020
I devoured this book over the course of two days, taking copious notes and highlighting major swaths throughout the book. I've spent years studying behavioral science I'm always excited when a book or paper provides me with new information or when I am able to think about things from a new perspective - this book provided me with both new perspectives and new ideas on behavioral science.We like to believe that our decisions and behaviors are mostly driven by rational, cost-benefit analysis that weighs the pros and the cons of our actions...what this book highlights is that this belief is often mistaken. As the authors state, "much of our behavior is nonconscious, habitual, and driven by cues in the environment or the way in which choices are presented." And while lots of books have been written about the "irrational" way in which be behave, Behavioral Insights provides a lens in which we can view our actions and leverage both our rational and the automatic thinking systems. They bring in some very practical ways that we can apply this lens to our world to improve our outcomes - in work and policy.I also very much appreciated the emphasis on where the field of Behavioral Science is going and the ethical concerns that we need to think about as practitioners and researchers. It is an area that I believe we need to have more focus and conversations on.
Reviewed in the United States on September 1, 2020
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Top reviews from the United States
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Reviewed in the United States 🇺🇸 on September 1, 2020
We like to believe that our decisions and behaviors are mostly driven by rational, cost-benefit analysis that weighs the pros and the cons of our actions...what this book highlights is that this belief is often mistaken. As the authors state, "much of our behavior is nonconscious, habitual, and driven by cues in the environment or the way in which choices are presented." And while lots of books have been written about the "irrational" way in which be behave, Behavioral Insights provides a lens in which we can view our actions and leverage both our rational and the automatic thinking systems. They bring in some very practical ways that we can apply this lens to our world to improve our outcomes - in work and policy.
I also very much appreciated the emphasis on where the field of Behavioral Science is going and the ethical concerns that we need to think about as practitioners and researchers. It is an area that I believe we need to have more focus and conversations on.
Fantastic Insights on Behavioral Insights!
Reviewed in the United States 🇺🇸 on September 1, 2020
I devoured this book over the course of two days, taking copious notes and highlighting major swaths throughout the book. I've spent years studying behavioral science I'm always excited when a book or paper provides me with new information or when I am able to think about things from a new perspective - this book provided me with both new perspectives and new ideas on behavioral science.Reviewed in the United States 🇺🇸 on September 1, 2020
We like to believe that our decisions and behaviors are mostly driven by rational, cost-benefit analysis that weighs the pros and the cons of our actions...what this book highlights is that this belief is often mistaken. As the authors state, "much of our behavior is nonconscious, habitual, and driven by cues in the environment or the way in which choices are presented." And while lots of books have been written about the "irrational" way in which be behave, Behavioral Insights provides a lens in which we can view our actions and leverage both our rational and the automatic thinking systems. They bring in some very practical ways that we can apply this lens to our world to improve our outcomes - in work and policy.
I also very much appreciated the emphasis on where the field of Behavioral Science is going and the ethical concerns that we need to think about as practitioners and researchers. It is an area that I believe we need to have more focus and conversations on.
Images in this review
Reviewed in the United States 🇺🇸 on September 14, 2020
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Top reviews from other countries
Margaret Markham
A thought-provoking examination of what the behavioural insights approach is and why it matters
Reviewed in the United Kingdom 🇬🇧 on September 23, 2020AS
A great summary of BI, why it matters, what it can tell us, and what it can't.
Reviewed in the United Kingdom 🇬🇧 on September 22, 2020Jordan Whitwell-Mak
Incredible summary from leading behavioural experts!
Reviewed in the United Kingdom 🇬🇧 on October 2, 2020Vilibu
Amazing summary if you are familiar with the behaviour change concept already
Reviewed in the United Kingdom 🇬🇧 on April 4, 2021Ken Mckinlay
It does what it says on the cover
Reviewed in the United Kingdom 🇬🇧 on September 26, 2020
