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Being Strategic: Plan for Success; Out-think Your Competitors; Stay Ahead of Change Paperback – August 3, 2010
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From Publishers Weekly
In this accessible but overly ambitious debut, top consultant Andersen walks readers through a step-by-step guide to strategic thinking and action. She describes the process of formulating and executing strategy through the historical example of the 800-year-old castle at Criccieth, a massive construction project envisioned and overseen by Welsh nobleman Llewellyn Fawr. Through an imaginary narrative of Llewellyn's conversations with his wife and peers, Andersen culls the process of strategic thinking: clearly defining the challenge and considering the potential obstacles before taking action. While the castle analogy is appealing and helpful, midway through the book Andersen introduces case studies of several imagined companies to illustrate additional points, leaving the reader to wonder what happened to Llewellyn and his castle. Andersen's strong voice and experience in strategy coaching comes through, but she confuses her business reader with personal growth messages. In the end, her valuable lessons are watered down as she attempts too much by extending her deliberate thinking process beyond the business world to Strategy as a Way of Life. (June)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to an out of print or unavailable edition of this title.
“[Erika Andersen is] to strategy what Suze Orman is to personal finance!” ―Nancy Tellem, Senior Advisor to the CEO, CBS Corporation
“[A] clear, practical and powerful approach for navigating through tough times.” ―Bonnie Hammer, President, NBCU Cable Entertainment and Cable Studios
“Unlike most experts in her field, Erika Andersen has an approach to being strategic that's sensible and accessible. With her, you feel capable of creating the business, career and life you want. She's to strategy what Suze Orman is to personal finance!” ―Nancy Tellem, President, CBS Paramount Television Network Entertainment Group
“Over the past decade, in each of the companies I've led, I've relied on Erika Andersen to help me engage my senior team in getting clear about the future we want to create for our enterprise, and figuring out what it will take for us to get there. Her vision and strategy process helps us get our heads around complex issues in a way that's unusually simple: I'm always surprised, at the end of a session, how we've made our aspirations practical and built a clear path to achieving them.” ―Doug Herzog, President, MTVN Entertainment Group
“My partners and I have turned to Erika Andersen each time our company has reached a new plateau of growth - and generally when we need her expert prodding, analysis, and follow-up to get us over the next organizational hump. When I described our most recent re-structuring plan to a friend - a seasoned and successful financial professional - he was certain we must have hired McKinsey & Co. to help us think things through. Wrong. It was Erika Andersen.” ―Danny Meyer, restaurateur, President, Union Square Hospitality Group
“To most of us, the thought of articulating a long-term strategy that is both visionary and practical seems an overwhelming task. The approach used by Erika Anderson enables a team to effectively articulate ideas, reach consensus, and formulate a detailed course of action for achieving their vision.” ―Kathy Dore, President, CanWest Media Broadcasting
“When I became President of Women in Cable Telecommunications in 2001, I realized the organization needed to re-invent itself. Since that time, we've used the Proteus strategic approach to create a clear, powerful vision of the organization we wanted, and then to continually move toward that vision. WICT is now growing and vital -- and Erika's work with us has been hugely helpful in making that our reality.” ―Benita Fitzgerald Mosley, President WICT and Olympic Gold Medalist
Top customer reviews
You will not be disappointed.
I give this book a grade of a B and four stars. My takeaways is - you have to know where you want to go- your hope for your future. Then, you set up a strategy and then develop actions or tactics to achieve your objectives . I love the part of anticipating of obstacles and prepare to answer those obstacles. Also, she (author) gave great ideas like don't have very long time frame like five years( 1-2 years are best) and to re-boot it very 8-12 months. She encourages you to try it and give it a shot.
Why I didn't give it an A was I read -strategic planning for dummies and I thought it was better, I was able to use more of its ideas then -Being Strategic. But at the same I did get some great ideas that I use in one of my recent meeting, define the challenge, clarify and protect speakers in meetings. I learn to be a fair witness which means being objective of what is-what is your current situation , learn to revise your self talk from negative to positive.
I recommend this book and if you want to supplement it, then read my review of strategic planning for dummies.