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The Believing Brain: From Ghosts and Gods to Politics and Conspiracies---How We Construct Beliefs and Reinforce Them as Truths Paperback – Illustrated, August 7, 2012

4.4 4.4 out of 5 stars 797 ratings

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The Believing Brain is bestselling author Michael Shermer's comprehensive and provocative theory on how beliefs are born, formed, reinforced, challenged, changed, and extinguished

Synthesizing thirty years of research, psychologist and science historian Michael Shermer upends the traditional thinking about how humans form beliefs about the world. Simply put, beliefs come first and explanations for beliefs follow. The brain, Shermer argues, is a belief engine. Using sensory data that flow in through the senses, the brain naturally begins to look for and find patterns, and then infuses those patterns with meaning, forming beliefs. Once beliefs are formed the brain begins to look for and find confirmatory evidence in support of those beliefs, accelerating the process of reinforcing them, and round and round the process goes in a positive-feedback loop.

In
The Believing Brain, Shermer provides countless real-world examples of how this process operates, from politics, economics, and religion to conspiracy theories, the supernatural, and the paranormal. And ultimately, he demonstrates why science is the best tool ever devised to determine whether or not our beliefs match reality.

Review

“Michael Shermer has long been one of our most committed champions of scientific thinking in the face of popular delusion. In The Believing Brain, he has written a wonderfully lucid, accessible, and wide-ranging account of the boundary between justified and unjustified belief. We have all fallen more deeply in his debt.” ―Sam Harris, author of the New York Times bestsellers The Moral Landscape, Letter to a Christian Nation, and The End of Faith.

“The physicist Richard Feynman once said that the easiest person to fool is yourself, and as a result he argued that as a scientist one has to be especially careful to try and find out not only what is right about one's theories, but what might also be wrong with them. If we all followed this maxim of skepticism in everyday life, the world would probably be a better place. But we don't. In this book Michael Shermer lucidly describes why and how we are hard wired to 'want to believe'. With a narrative that gently flows from the personal to the profound, Shermer shares what he has learned after spending a lifetime pondering the relationship between beliefs and reality, and how to be prepared to tell the difference between the two.” ―
Lawrence M. Krauss, Foundation Professor and Director of the Origins Project at Arizona State University and author of The Physics of Star Trek, Quantum Man and A Universe from Nothing

“Michael Shermer has long been one of the world's deepest thinkers when it comes to explaining where our beliefs come from, and he brings it all together in this important, engaging, and ambitious book. Shermer knows all the science, he tells great stories, he is funny, and he is
fearless, delving into hot-button topics like 9-11 Truthers, life after death, capitalism, Barack Obama, Sarah Palin, and the existence of God. This is an entertaining and thoughtful exploration of the beliefs that shape our lives.” ―Paul Bloom, author of How Pleasure Works

The Believing Brain is a tour de force integrating neuroscience and the social sciences to explain how irrational beliefs are formed and reinforced, while leaving us confident our ideas are valid. This is a must read for everyone who wonders why religious and political beliefs are so rigid and polarized--or why the other side is always wrong, but somehow doesn't see it.” ―Dr. Leonard Mlodinow, physicist and author of The Drunkard's Walk and The Grand Design (with Stephen Hawking)

“We might think that we learn how the world works, because we take the time to observe and understand it. Shermer says that's just not so. We just believe things, and then make our world fit our perceptions. Believe me; you don't have to take my word for it. Just try clearing some space in your own
Believing Brain.” ―Bill Nye, the Science Guy ©, Executive Director of The Planetary Society

The Believing Brain is a fascinating account of the origins of all manner of beliefs, replete with cutting edge evidence from the best scientific research, packed with nuggets of truths and then for good measure, studded with real world examples to deliver to the reader, a very personable, engaging and ultimately, convincing set of explanations for why we believe.” ―Professor Bruce Hood, Chair of Developmental Psychology, Bristol University and author of Supersense: Why We Believe in the Unbelievable

About the Author

Michael Shermer is the author of The Moral Arc, Why People Believe Weird Things, The Believing Brain, and several other books on the evolution of human beliefs and behavior. He is the founding publisher of Skeptic magazine, the editor of Skeptic.com, a monthly columnist for Scientific American, and Presidential Fellow at Chapman University. He lives in Southern California.

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  • Publisher ‏ : ‎ St. Martin's Griffin (August 7, 2012)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 385 pages
  • ISBN-10 ‏ : ‎ 1250008808
  • ISBN-13 ‏ : ‎ 978-1250008800
  • Item Weight ‏ : ‎ 12.2 ounces
  • Dimensions ‏ : ‎ 5.55 x 1.65 x 8.2 inches
  • Customer Reviews:
    4.4 4.4 out of 5 stars 797 ratings
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Dr. Michael Shermer is the Founding Publisher of Skeptic magazine, the host of the Science Salon Podcast, and a Presidential Fellow at Chapman University where he teaches Skepticism 101. For 18 years he was a monthly columnist for Scientific American. He is the author of New York Times bestsellers Why People Believe Weird Things and The Believing Brain, Why Darwin Matters, The Science of Good and Evil, The Moral Arc, and Heavens on Earth. His new book is Giving the Devil His Due: Reflections of a Scientific Humanist.

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4.4 out of 5 stars
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The human brain evolved to find patterns and then infuse them with meaning
4 Stars
The human brain evolved to find patterns and then infuse them with meaning
The human brain evolved to find patterns. We find them everywhere, from nature to nurture, from math to languages, from individual human behavior to group social dynamics. It is the reason why we say that history repeats itself and why we enjoy music so much. If you look for patterns, you will undoubtedly find them; the human brain has evolved to do so.Our species developed this pattern-detection software as a means of survival: recognizing patterns in the jungle alerted early humans to things like predators, prey, and weather changes. Recognizing the herding patterns of buffalo or the seasonal patterns of rain were paramount to surviving in a dangerous world. “Because we must make associations in order to survive and reproduce, natural selection favored all association-making strategies,” Shermer writes, “even those that resulted in false positives.” This is important, because while not recognizing a rustle in the leaves as a poisonous snake can lead us to be bitten and killed, recognizing a rustle in the leaves as a potential danger when there is no actual danger proves no harm. Our pattern recognition software is always running, regardless of whether the patterns detected are helpful or erroneous.In his book, Shermer defines two news vocabulary words. The first is patternicity, which he defines as “the tendency to find meaningful patterns in both meaningful and meaningless data.” Our rational brains have become exceedingly good at finding patterns everywhere, even when no real pattern actually exists Our modern world gives ample opportunity for this pattern detection system to operate. The second word that Shermer brings to his readers is agenticity, which he defines as “the tendency to infuse patterns with meaning, intention, and agency.” Again, this comes from our long evolution as a species. It is important when the sky changes color—incoming storm clouds means something. The problem we have today is when we place too much importance on our false-positive beliefs. When the leaves are rustling, and we believe there is a snake, we might take the longer path home, when in reality there is no snake and we are only making our own lives more difficult. “With this evolutionary perspective we can now understand that people believe weird things because of our evolved need to believe non weird things.”Sadly, our human brains have only one neural network that is in charge of our beliefs, as opposed to two separate areas for belief and disbelief. This is importantly true, because if you believe that ‘torture is wrong’ and also that ‘2 plus 2 makes 4,’ these occur in the same place in the brain. This can cross our wires between ethics and science, because as far as the brain is concerned, both of these beliefs are similar. Couple this phenomenon with the philosopher Baruch Spinoza’s conjecture—that beliefs come quickly and naturally while skepticism is slow and unnatural—and we have a recipe for trouble. Our strongest held beliefs are oftentimes jumps to conclusions. “The scientific principle that a claim is untrue unless proven otherwise runs counter to our natural tendency to accept as true that which we comprehend quickly.” Science is the best tool we have devised for determining the validity of claims of belief, but it is one that we do not use ubiquitously enough. The only way we know to approach real truth is the scientific method: the experimentation of a hypothesis and the examination of the results. It doesn’t matter how strongly your belief is: if it disagrees with experiment and replicable outcomes, then it is lacking. Still, if you can come to a complete scientific agreement about a phenomenon, the sun being the center of the solar system, for example, the same part of your brain that believes this to be true also might believe that we should jail people for wearing open toed shoes in public. One human can believe both of these ideas, because they are reinforced by the same neural network.This bring us to the ultimate thesis of this book: human beings form beliefs first, and then rationally back them up second. We are the opposite of Spock from Star Trek, a character infamous for his cold hard logical thinking. We react to situations emotionally. We use our pattern-detection software to understand the world and to subsequently make guesses about how the future will play out, and then we rationalize these thoughts post-hoc. Obviously, this is not a great system for optimizing our potential. It also explains why so many people believe such wildly different (and often completely ridiculous) things.This further complicates society and our social interactions with one another because “our perceptions about reality are dependent on the beliefs that we hold about it.” Reality exists independent of human minds, but our understanding of it depends upon the beliefs we hold at any given time. If the wind is rustling the leaves a lot, we might believe the area is full of snakes, which could cause us to move our camp to another territory. The reality may be that our first spot was safer than our new one. If we believe that gun ownership is the reason why so many mass shootings occur, that will lead us to take different actions to curb the violence than if we believe that mental illness is the culprit. Each individual’s subjective (emotional and psychological) reasons for believing what causes mass shootings are influenced by their family, friends, and culture, and our pattern finding brains reinforce these beliefs and give them meaning. This is helpful when our patternicity and agenticity align with empirical reality (when there really is a snake in the grass), and harmful when it does not. It is also what makes democracy so difficult—everybody has their own solution to the problems we face, and we all believe ourselves to be accurate and everyone else to be wrong. Coming to a collective agreement can be exceedingly difficult.So, how do we change our beliefs? The first step is understanding how we come to them and that they are often faulty from the start. We have to recognize the role that our rationality plays in sustaining them, especially in the face of contradictory evidence. Oftentimes this is not enough, with true change only coming from deeper social and cultural shifts in the underlying zeitgeist. These changes are a product of “larger and harder-to-define political, economic, religious, and societal changes.” Nonetheless, a little more skepticism is a healthy thing—especially skepticism of ourselves and our own beliefs. It is important to occasionally hold your beliefs up in the mirror and ask yourself: are these actually, empirically, true?
The human brain evolved to find patterns and then infuse them with meaning
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