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Believing Cassandra: How to be an Optimist in a Pessimist's World Paperback – November 19, 2010
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'Exceptionally readable and erudite ... I see Believing Cassandra as more than a book. I see it as a neurotransmitter that signals to humanity what to do and what not to do....As rigorous as this book is with respect to science and facts, I see it as a blessing, not a warning, a benediction rather than an omen, because the information we need to make the transition from a culture of unimpeded growth to one of humane development is the same information that describes our demise, if it is ignored.' – From the Foreword by Paul Hawken
'AtKisson's lively book seeks to encourage its readers to similarly believe in and act to achieve a sustainable future.' – Bryan Walker, hot-topic.co.nz
About the Author
Alan AtKisson is President and CEO of The AtKisson Group, an international sustainability consultancy to business and government (see www.AtKisson.com). Known around the world for his inspiring keynotes and workshops, he is also the author of The ISIS Agreement (Earthscan 2008) and co-author of The Natural Advantage of Nations (Earthscan, 2006).
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