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Beloved Brands: Playbook for how to create a brand your consumers will love by [Robertson, Graham]

Beloved Brands: Playbook for how to create a brand your consumers will love [Print Replica] Kindle Edition

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Editorial Reviews

About the Author

Graham Robertson is one of the voices of today's brand leaders. As the founder of Beloved Brands, he has been a brand advisor to the NFL Players Association, Shell, Reebok, Acura, Jack Links and Pfizer. He's helped train some of the best marketing teams on strategy, brand positioning, brand plans and advertising. Graham's purpose is to use is marketing experience and provocative style to get marketers to think differently about their brands, and to explore new ways to grow. Graham spent 20 years leading some of the world's most beloved brands at Johnson and Johnson, Coke, General Mills and Pfizer, rising up to VP Marketing. Graham played a significant role in helping win Marketing Magazine's "Marketer of the Year" award. He has won numerous advertising and innovation awards. As a keynote speaker, Graham shares his passion for brands to challenge and inspire marketing minds around the world, whether speaking at Advertising Week, or at the NBA Summer League, or to a room full of marketers in Bangkok Thailand or an agency in New York. He's been a guest speaker for Ad Age, and his weekly blog stories have reached millions of marketers, who are trying to improve their skills. "Beloved Brands is a book every CMO or would-be CMO should read.” "Beloved Brands is a master class in brand building, right at your fingertips.” "Beloved Brands is the definitive, must-read, toolkit for brand building!" "Because "top of mind" awareness isn't enough for brands today, Beloved Brands will help you become "top of heart" with your customers."

Product details

  • File Size: 76889 KB
  • Print Length: 227 pages
  • Publication Date: April 26, 2018
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • ASIN: B07CKHYZ8H
  • Text-to-Speech: Not enabled
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  • Word Wise: Not Enabled
  • Lending: Not Enabled
  • Enhanced Typesetting: Not Enabled
  • Amazon Best Sellers Rank: #81,537 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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April 29, 2018
Format: Paperback|Verified Purchase

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