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About the Author
Graham Robertson is one of the voices of today's brand leaders. As the founder of Beloved Brands, he has been a brand advisor to the NFL Players Association, Shell, Reebok, Acura, Jack Links and Pfizer. He's helped train some of the best marketing teams on strategy, brand positioning, brand plans and advertising. Graham's purpose is to use is marketing experience and provocative style to get marketers to think differently about their brands, and to explore new ways to grow. Graham spent 20 years leading some of the world's most beloved brands at Johnson and Johnson, Coke, General Mills and Pfizer, rising up to VP Marketing. Graham played a significant role in helping win Marketing Magazine's "Marketer of the Year" award. He has won numerous advertising and innovation awards. As a keynote speaker, Graham shares his passion for brands to challenge and inspire marketing minds around the world, whether speaking at Advertising Week, or at the NBA Summer League, or to a room full of marketers in Bangkok Thailand or an agency in New York. He's been a guest speaker for Ad Age, and his weekly blog stories have reached millions of marketers, who are trying to improve their skills. "Beloved Brands is a book every CMO or would-be CMO should read.” "Beloved Brands is a master class in brand building, right at your fingertips.” "Beloved Brands is the definitive, must-read, toolkit for brand building!" "Because "top of mind" awareness isn't enough for brands today, Beloved Brands will help you become "top of heart" with your customers."
Graham is the “marketers marketer” and delivers on his promise of making Brands Strong and Brand Leaders Smarter. Over the last 10 years I’ve probably read just about every major marketing and branding book written, and that includes Kotler, Lane-Keller, Trout, Aaker, and the list goes on. Simply, Graham is at this level. The key difference is Graham has been in the day-to-day trenches on both corporate-side and as an entrepreneur, and has experienced first-hand the challenges that we all face, and this makes him unique as a coach and trainer. Graham’s ability to take complex topics and boil them down to actionable processes, techniques and metrics that cut through the clutter and eliminates the typical mumbo jumbo that devalues marketing’s voice at the table is a true gift.