- Paperback: 276 pages
- Publisher: Crown Business; Reprint edition (May 16, 1995)
- Language: English
- ISBN-10: 0517883708
- ISBN-13: 978-0517883709
- Product Dimensions: 6 x 0.6 x 9 inches
- Shipping Weight: 13.9 ounces (View shipping rates and policies)
- Average Customer Review: 3.8 out of 5 stars See all reviews (24 customer reviews)
- Amazon Best Sellers Rank: #548,756 in Books (See Top 100 in Books)
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Ben & Jerry's: The Inside Scoop: How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor Paperback – May 16, 1995
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From Library Journal
Can a business succeed if it is being run by someone who thinks a meeting is valuable when it produces good lines for his company-inspired screen play? Well, yes. In spite of a sometimes slapdash operation, a superior product and hard work save the day in the case of Ben & Jerry's ice cream. This presentation is not a guide for entrepreneurs. Rather, it is a case study of the problems an owner-operated company faces while evolving into a large corporation. Ben and Jerry have tried, with difficulties, to implement their liberal social agenda through the business. For example, they buy some food products through a company operated by homeless persons. The account is interesting rather than educational and may appeal more to Ben & Jerry's ice cream lovers than businesspersons. Reader Joseph Campanella narrates well. Recommended for public libraries in areas where Ben & Jerry's products have a high profile.
Mark Guyer, Stark Cty. Dist. Lib., Canton, Ohio
Copyright 1994 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
While Ben & Jerry's is one of the leading innovative and socially responsible businesses, this tale is as much an example to young entrepreneurs of what not to do as it is a model of exactly what to do. Lager, former CEO of Ben & Jerry's, was one of the company's early players, leaving in the 1990s, and he writes a captivating story about the $200 million, publicly traded enterprise, which originated in a rehabbed gas station where its founding fathers once ate saltines and sardines and slept on freezer chests all winter to be able to open by spring. Ben Cohen's dedication, marketing brilliance, and creativity and Jerry Greenfield's burnout, resignation from the company, and return are all faithfully documented, along with the dedication of the production workers to the ideal that has characterized Ben & Jerry's. Lager captures the sense of humor that kept the company going through rough times, but that humor dissipates into whining when the author reaches the years when he and Ben were at ideological odds. Those few chapters aside, this business history will be an inspiration to those struggling with their own young businesses as well as a great read for those who just love ice cream. Caroline Andrew --This text refers to an out of print or unavailable edition of this title.
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Top customer reviews
Before reading this book I had never tried Ben and Jerry's Ice Cream. After reading the book I did try their ice cream and what an ice cream it is.
I would recommend this book to all the Ben and Jerry Ice Cream eaters out there
and to the non ice cream eaters too.
And if you are just starting out in a small business, pick up a copy of this book and you will see how long it takes to make a company big and then what to do when it gets big. Always remember your people (employees) !!!