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Ben & Jerry's: The Inside Scoop: How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor Paperback – May 16, 1995
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From Library Journal
Mark Guyer, Stark Cty. Dist. Lib., Canton, Ohio
Copyright 1994 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
Top Customer Reviews
It's hard to resist a bowl or cone of Chocolate Chip Cookie Dough or Cherry Garcia as you read this humorous show and tell of two guys who really want (and do) make a difference. You'll be ready to book a snow shoe tour of the Vermont plant by the time you finish reading about these guys' mission. Their values-led business (in addition to having fun) is to produce the best ice cream from Vermont dairy products, to increase the value of the of the company for the stockholders and create career opportunities and financial rewards for employees, and to improve the quality of life for the community. (They donate 7.5% of pretax profits to Ben & Jerry's Foundation that supports a variety of causes that improve the quality of life for children.)
I'm using this book as a project for an organizational communications course and enjoyed the reading (and eating) more than I ever expected. It was the most fun I've had doing homework!
Lager captured the realism of the trials and tribulations experienced by most individuals who begin their own business. I would recommend this book to anyone who was thinking of beginning his/her own business because it gives a look at the real side of starting your own business by making Ben & Jerry two real guys who simply wanted to start their own business so they did not have to work from 8:00 a.m. to 5:00 p.m. for someone else. By putting all the business jargon aside, I felt this was a worthwhile read for someone who needs the reassurance that anyone can start a business and this is how Ben & Jerry started theirs.
There are things to learn about how Ben and Jerry developed their company:
1)They are geniuses at this. They actually figured out mass production without knowing what they were doing, they figured out marketing from scratch, they encountered financing and survived.
2)They had a near masochistic willingness to work. Boy did these guys work hard (it would kill me to do what they did, even if I had the will to do it).
3)They could adapt incredibly.
4) and finally: There are pitfalls and prices to trying to make social profits and business profits at the same time and to not planning your company to be as big as it already is.
You can learn about businesses in their growth phase from this book. You can learn about making sure a company has sufficient controls in place for its size. You may be able to learn whether you have what it takes to be an entrepeneur.
The first 3/4th of the book were fun to read but for some reason the last couple of chapters, when Ben and Jerry were playing less of a part in the business, were slow and boring (I don't exactly know why but I know they dragged).
Most Recent Customer Reviews
Loved the insights into how decisions were made and some of the growing pains addressed. It was a fast read.Published 16 months ago by Wu
I read this book in preparation for a presentation on a values-led organization. I liked that the book was factual, but was bothered by the forward that Jerry wrote. Read morePublished on March 30, 2013 by April Lee Serne
I read a lot of business beginning stories, I have not even finished this book - about 75% thru. Can't imagine anything exciting happening - it is mostly about larger sized... Read morePublished on November 13, 2012 by cb
I spotted this book on amazon, and the deal was amazing on the used book, so I decided to go for it. Read morePublished on July 20, 2011 by Tathagata Mukherjee
This book came at the right time in my life and I enjoyed reading about two ordinary guys who just started out in a gas station with a few dollars and a taste for ice cream. Read morePublished on November 27, 2010 by SISSY
Got this for my daughter, a school assignment> Kept her interest and she said she enjoyed reading it.Published on November 8, 2010 by HIgh School Mom
I couldn't put this book down! A fascinating and hilarious look at the personalities and mishaps that escalated Ben & Jerry's to the national spotlight. Read morePublished on November 3, 2010 by vrog