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Beneath the Shadow of Perpetual Defeat: A Graphic Design Manifesto Paperback – 2005
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Faruk Ulay took the photos and wrote this collection of short essays in Turkish. The literary translations were rendered by Alan C. Baird. The book consists of 99 french folded pages of extraordinary double-page photos, with 99 design philosophy statements sandwiched in between. Front sides of the pages are reserved for photos of unbreachable walls. The writing is sarcastic and defeatist. While pretending to be a manifesto, it pokes fun at commercial design striving to please the corporate culture and proposes illusory, impractical, and ultimately utopian solutions. Six examples: An effective design serves as a catalyst, starting a relentless dialogue between Explicit and Implicit. / Do not design your way through coded messages. Struggle to escape from the realm of structured semantics. / The contemporary penchant for encouraging viewer participation to increase the effectiveness of a design only manages to turn the visual form into an iconographic riddle. / The effortless look of a simple, powerful design bears a strong correlation to the energy spent in developing its concept. / Style, because it follows the current fashion, is temporary. A stylish design becomes obsolete almost instantly. The true designer is a survivor of style. / To avoid the tedium of homogeny, translate words from unpopular languages and make note of what changes.
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